Founded nearly 10 years ago, with a factory area of tens of thousands of square meters and an annual output value of over 30 million yuan, what is Baijie Printing's secret to development?
On May 18, the HP Indigo 120K HD digital press open day event of Beijing Baijie Printing Co., Ltd. was grandly held, and many industry colleagues visited Beijing Baijie Printing Co., Ltd. (hereinafter referred to as "Baijie Printing") to experience the charm of its digital printing factory up close. At the event, the reporter had the privilege of conducting an in-depth interview with Liu Binghai, General Manager of Baijie Printing, to learn in detail about Baijie Printing's growth process and transformation journey.
Deep cultivation over the past decade
From a small store to a 10,000-square-meter factory
In 2008, Liu Binghai, fresh out of university, came to Beijing. Having majored in graphic design, he initially entered the design industry. During his work, he gradually realized that the printing field could better leverage his graphic design expertise. Therefore, after working in graphic design for a year, he resolutely ventured into the printing industry, starting from basic sales tasks and accumulating extensive market experience and industry resources.
After ten years of hard work, and with a decade of industry experience, Beijing Baijie Printing Co., Ltd. was officially established in 2018, jointly managed by Mr. Liu and his spouse. In its early days, the store was very small, occupying only a few dozen square meters, focusing on traditional offset printing and mainly handling business printing such as business cards, flyers, and corporate brochures. With strict quality control and a pragmatic service attitude, the couple steadily expanded the market, gradually built a client base, and established a good reputation. By 2021, the company began preparing to build a "digital printing factory," officially entering the digital printing field. The company's scale also expanded, growing from just a few dozen square meters to over 2,000 square meters, entering a new stage of large-scale development.
Beijing Baijie Printing Co., Ltd
Speaking about digital printing, General Manager Liu said, "With the rapid development of digitalization, people's demands for service efficiency are rising. For example, searching for information or editing a picture can be completed in just a few seconds with the help of tools." As a printing professional, I hope to quickly turn clients' electronic documents into actual printed products, which is our original intention behind deciding to pursue digital printing. "
To further expand capacity, in April this year, Baijie Printing completed the relocation and upgrade of its new factory, expanding its original 2,000-square-meter factory to 10,000 square meters, with a digital printing workshop of over 3,000 square meters. Today, the staff team has grown from the initial 2 people to over 40 people, with an annual output value exceeding 30 million yuan. The company's business scope covers the national market, providing professional and comprehensive printing services for graphic stores, advertising agencies, and printing peers, gradually building a good reputation within the industry and winning high recognition from customers.
Robust equipment empowers enterprise development
HP Indigo 120K HD helps upgrade print quality
With the continuous expansion of its business footprint and increasing customer demand for printing quality, the company continues to upgrade its hardware capabilities despite being equipped with multiple digital printing machines. "We deeply understand that the choice of equipment is not only about the company's own development, but also about our commitment to the customers who trust and choose us. Printing quality must not only meet customer expectations but also deliver results that exceed customer expectations. This is the core element Baijie Printing consistently upholds in equipment selection. "President Liu said.
Since starting to deploy digital printing, Mr. Liu has closely monitored market and industry trends, hoping to introduce higher-quality digital printing equipment to meet the growing printing needs of customers. A chance opportunity to cooperate with other companies introduced him to HP Indigo equipment. During the collaboration, he personally experienced the outstanding print quality and stable performance of HP Indigo series devices, and since then has continued to follow HP product developments. At last May's Beijing Large Printing Exhibition, HP's flagship HP Indigo 120K HD digital printing press made a grand debut. Its outstanding performance and technical advantages prompted Mr. Liu to immediately decide to introduce it, and in early April this year, the device was officially launched at Baijie Printing.
HP Indigo 120K HD Digital Press
"HP has been deeply involved in the digital printing field for many years, undergoing multiple market tests, and has consistently maintained a leading position in the industry. With its core technological strength and good market reputation, it has become a trusted choice for industry customers. Choosing HP means choosing unquestionable quality assurance." General Manager Liu praised the HP brand without reservation.
Since the official launch of the HP Indigo 120K HD Digital Press, the company's production capacity and printing quality have been comprehensively improved. Currently, this equipment mainly handles high-end commercial printing and products that require high color accuracy. "Since the equipment has been in operation for a month, the quality and efficiency have fully met my expectations. Orders that used to take 1–2 days to complete can now be delivered in just 2 hours, greatly improving our production efficiency and order response speed," General Manager Liu said happily.
"As a flagship model designed by HP for industrial-scale production, the HP Indigo 120K HD Digital Press has excellent color reproduction, an extremely wide color gamut, and a maximum speed of 6,000 sheets per hour, with a monthly output of over 2 million B2 sheets. With its extremely fast speed and printing quality comparable to offset printing, it helps the company achieve a new level of high productivity and automation, and can operate efficiently 24/7. In addition, the brand-new economical printing mode can reduce the carbon footprint by 11%, achieving cost-effective and sustainable printing," General Manager Liu highly praised the HP Indigo 120K HD Digital Press.
At the same time, Baijie Printing has also introduced post-press equipment such as Zhichuangli Technology's butterfly mounting machine, fully automatic casing-in machine, and Germany's KAMA multi-functional automatic die-cutting and hot-stamping machine. These work in coordination with the HP Indigo 120K HD Digital Press to create an efficient, integrated printing production system.
The quality improvements brought by hardware upgrades have also received unanimous praise from customers. Many customers were amazed by the print quality and detail after receiving the printed products, calling specifically to ask if the company had introduced new equipment. Many peers came by its reputation and specifically chose the HP Indigo 120K HD digital press for printing. What impressed Mr. Liu most was that a nearby printing factory had once taken a cover printing order. Using its own offset printing equipment, the finished product differed greatly from the sample and failed to meet the client's expectations. Upon learning that Baijie Printing had introduced the HP Indigo 120K HD digital press, he proactively sought cooperation, not only precisely controlling paper refill waste, reducing costs and increasing efficiency, but also accurately reproducing the color effects the customer needed, successfully delivering the order and earning high praise from the client.
In addition, HP's after-sales service also satisfied Mr. Liu. He said, "After we introduced HP's equipment, HP's professional after-sales service team provided hands-on operation training and technical guidance to ensure we could operate it proficiently; When problems arise, we can provide 24×7 rapid response services; At the same time, we will also be taught various application solutions for new equipment. HP has given us comprehensive protection, allowing us to do business with peace of mind and reliability, giving us a great sense of security. "
Upholding quality, deeply cultivating service
Baijie Printing anchored its direction and moved forward with momentum
In today's increasingly competitive industry market, Baijie Printing firmly believes that the core advantage of printing enterprises lies in outstanding printing quality and exceptional service. Mr. Liu frankly admitted, "Nowadays, customers' demand for printing has changed significantly compared to before. People no longer focus solely on price, but instead pay more attention to the quality of printed products, order delivery cycles, and the full-process service experience." "
Baijie Printing always adheres to the core mission of "not letting down every customer's trust." In its service process, it not only emphasizes efficient communication with customers but also strictly controls printing quality and timely order delivery, refining every detail with meticulous service, allowing customers to truly feel Baijie Printing's professionalism and dedication. This dedication to customer responsibility and meticulous quality has been President Liu's personal requirement for many years. Even as the company continues to grow steadily, he insists on staying rooted on the front lines, personally participating in design and product packaging and other foundational tasks. Whenever clients encounter various printing professional challenges, he spares no effort to help. It is precisely this sincere and pragmatic attitude that has earned Baijie Printing an excellent reputation within the industry.
With the rapid development of digital printing today, General Manager Liu believes that for digital printing factories to achieve long-term growth, companies must keep pace with industry trends, actively introduce advanced production equipment, continuously optimize internal production processes, strengthen their production capabilities through advanced equipment, and continuously refine their service systems, maintain their core advantages, and steadily advance and grow amid the wave of industry transformation.
Regarding future corporate development plans, Mr. Liu has also set clear and definite goals. In terms of business expansion, the company will fully leverage the technical advantages of the HP Indigo 120K HD digital printer to print products that better meet market demands and everyday life, expand into categories such as family travel souvenirs and personal photo books, and continuously enrich its business footprint. In terms of market layout, Baijie Printing is committed to becoming a benchmark printing enterprise in Beijing, striving to solve over 90% of printing-related problems for customers, fulfilling its service mission and delivering brand warmth through strength.
From its initial family-run shop to today's large-scale enterprise, and the strategic transformation from traditional printing to digital printing, every step of Baijie Printing's growth is inseparable from its commitment to quality, deep dedication to service, and sincerity toward customers. In the future, Baijie Printing will continue to make efforts in the digital printing sector, using professionalism and perseverance to write a glorious chapter belonging to Baijie Printing. Let us look forward to it together!