"Thirteenth Five-Year" China's tape industry development trend analysis Environmentally friendly product development space
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1. The downstream mainly includes two parts, the civilian end and the industrial end.
Adhesive tape, commonly known as tape, is a product that is made of cloth, paper, film, etc., which is processed into a strip by uniformly coating the adhesive on various substrates and making a reel. According to the type of adhesive, it can be divided into water-based tape, oil-based tape, solvent-based tape, hot-melt tape, natural rubber tape, etc.; depending on the type of substrate, it can be divided into cloth-based tape, paper-based tape, film-based tape, etc.; According to the effect, it can be divided into high temperature tape, double-sided tape, insulating tape, special tape, etc. Different functions are suitable for different use needs.
In the upstream of the industrial chain, the preparation of substrates such as cloth, paper, and film varies according to the product, and can be obtained through outsourcing, or can be obtained by the enterprise itself. The chemical raw materials involved in the preparation of the adhesive include SIS rubber, natural resin, natural rubber, synthetic resin, naphthenic oil and the like. The price of raw materials is affected by many factors such as oil price, natural rubber production, exchange rate fluctuations, etc. Since the production cycle of tape is usually 2-3 months, and the selling price does not change at any time with the fluctuation of raw material prices, the fluctuation of raw material prices It will have a certain impact on the production and operation situation. On the whole, the raw material market is adequately supplied and there is no technical monopoly or trade risk.
There are many downstream industries for tape products, mainly for architectural decoration, household daily use, packaging, medical, automotive, electronic component manufacturing and other industries. With the acceleration of industrial modernization and urbanization in China, the income of residents has gradually increased, and the development prospects of related industries are good, and the demand for tape will also increase.
2. The tape production keeps rising
In recent years, a series of industrial policies and industry plans promulgated by relevant national departments that are conducive to the development of the industry have laid a good institutional foundation for the development of the industry. Firstly, it will provide material basis for the industrial upgrading of the industry by supporting structural adjustment and technological upgrading of upstream industries such as rubber, new materials and textile industry. Secondly, it will expand the industry by revitalizing high-end machinery and equipment manufacturing, automotive, electronics, ports and other downstream industries. Overall demand and market capacity; in addition, support and encourage superior enterprises to become bigger and stronger, increase the proportion of high-performance adhesive tape, promote the structural adjustment of the tape industry and upgrade technology, and strengthen the brand strategy.
According to the statistics of China Adhesives and Adhesive Tape Industry Association, in the past ten years, China's tape production has maintained an upward trend. The output has increased from 10.3 billion square meters in 2007 to 21.86 billion square meters in 2016. It is now the world's largest tape. In the producing countries, the scale of the industry is expanding and the market prospect is broad. Rejecting forward-looking calculations, in 2017, China's tape production reached 23.80 billion square meters, an increase of 8.88%.
3. During the “Thirteenth Five-Year Plan” period, tape products presented a trend of high-end and functionalization.
In terms of the output of the tape industry, 2017 OPP (BOPP) packaging tape accounted for the largest proportion, followed by labels and advertising stickers, protective film tape, double-sided tape, PVC electrical tape.
According to the information released by the China Adhesives and Adhesive Tape Industry Association, the average annual growth rate of the adhesive and adhesive tape industry during the "13th Five-Year Plan" period will be around 8%, and will limit some of the highly polluting and energy-intensive solvent-based tapes. The development of the focus is on the development of environmentally friendly and functional hot-melt tapes and water-based tapes. Efforts will be made to make the products of the industry more high-end and functional, and enter the fields of aviation, military and electronics.
4. Domestic leading enterprises have certain competitiveness in middle and high-end products.
The adhesive tape industry is a completely competitive industry: the industry has developed continuously, rapidly and stably since the reform and opening up, and has formed a large production scale. At present, the basic characteristics of the industry are that there are many enterprises in the industry, small scale, low industrial concentration, and obvious polarization of business. There are not many companies with large-scale production capacity, most of which are purchased from the scale manufacturers, and the cutters are sold through simple cutting and packaging. Most enterprises have a single product, low technical content, and fierce market competition. Although a few domestic leading companies have been able to compete with foreign brands in certain mid- to high-end products, domestic companies are still relatively weak due to brand effects and technological gaps.
At present, the domestic market can be roughly divided into three levels of competition:
The first is the market for high value-added tape products that are used for special purposes, meet specific quality and environmental requirements, and have specific physical and chemical properties, such as tapes used in automobile and electronic appliance manufacturing, and medical tapes.
The main competitors in the second level of the market are tape production enterprises with certain production capacity, reaching a certain level of technology and owning their own brands. The quality of the tape products produced by such enterprises is stable and widely recognized by the market. Some enterprises have obtained the recognition of internationally renowned enterprises and become the OEM or OEM of their products.
The third level of the market is a low-end product competition market. The main enterprises are small-scale production enterprises and downstream cutting companies. The tape products produced are highly homogenized and have low technical content.