Industrial robot industry sales analysis Domestic brands import substitution space is huge
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Analysis of three major classification standards for industrial robots
There are many types of industrial robots, and there are three major classification standards. Industrial robots are multi-joint robots or multi-degree-of-freedom machines for the industrial field. They can perform work automatically. They are machines that realize various functions by their own power and control. At present, the classification of industrial robots mainly has three classification standards. According to the mechanical structure classification, industrial robots can be divided into series robots and parallel robots. According to the coordinate form of manipulators, they can be divided into cylindrical coordinate type, spherical coordinate type and multi-joint type. This classification is the most commonly used classification method; classification according to the program input method can be divided into programming input type and teaching input type.
Global industrial robot sales analysis and forecast
In 2017, global sales of industrial robots reached 380,700 units, a year-on-year increase of 31%, the fastest growth since 2011. From 2018 to 2020, the sales volume of industrial robots will continue to grow, with a compound annual growth rate of about 15%. According to this growth rate, the total sales volume of industrial robots in the world will reach 586,600 units by 2020.
China Industrial Robot Shipment Analysis and Forecast
2015 is the first year of China's industrial robot industry, and now it has been three years. In the past three years, the domestic robot industry has ushered in rapid development. According to the statistics of the Industrial Robot Industry Production and Demand Forecast and Transformation and Upgrade Analysis Report released by the Foresight Industry Research Institute, the shipment volume of industrial robots in China has soared from 68,000 units in 2015 to 138,000 units in 2017, and it is expected In 2020, China's industrial robot shipments will exceed 200,000 units, reaching approximately 210,000 units. The domestic market, which accounts for about 30% of the global market, has attracted more and more attention.
Analysis on the release of gross profit margin of China's industrial robot industry chain
The most concentrated robot parts industry, including the three industries of reducer, servo motor and controller, account for 35%, 20% and 15% of the robot body market respectively.
The reducer accounts for the highest proportion of robot costs and is a relatively high technical barrier. Involving structural design, basic scientific research and development, materials, assembly processes, heat treatment and other issues, the moat of the reducer products is more difficult to cross, which is why today, the robot reducer market is still dominated by the two major Japanese brands.
Robot opportunities and challenges
The words “machine replacement”, “smart factory” and “flexible manufacturing” are increasingly mentioned. It is not a “boring” manufacturing industry that uses self-packaging with fancy rhetoric, but a domestic manufacturing industry is taking place. Change, or in today's need for change, smart manufacturing has become the direction of demand not only at the policy level, but also at the factory.
The maturity of domestic robot brands has broken the inherent monopoly of foreign brands, and the localization of core components has further reduced the cost and price of domestic robots, making foreign brands have to adopt price reduction strategies to maintain sufficient competitiveness. In the communication with the factory owners who are at the forefront of the industry, they can deeply feel that the difficulty of recruiting workers makes the “machine replacement” sometimes become the solution they have to choose, and the low management cost, rapid investment recovery cycle, and The improvement of production efficiency and quality has made it the optimal solution.
In the Chinese robot industry, which seems to have great opportunities, there are still many problems that need us to look at it more calmly. Although the domestic robot market grew at a rate of more than 50% in 2017, the growth rate of domestic robots is much lower than that of foreign brands. According to the latest data from the China Robotics Industry Alliance, the market share of domestic robots dropped by 6 percentage points to 27% in 2017. The following is the first decline in the past five years.
Can not enter the relatively mature car production line, high-end car brand production line is still monopolized by the "four major families." Domestic brands can only survive in the auto parts manufacturing line, or get a piece of the low value-added segment such as the electrical integration of the car production line.
There is no doubt that the 3C industry is the fastest growing robotics field, and most of the domestic robot brands have also placed the main battlefield here. Although the 3C industry has a huge market space, the competition of the industry has become more and more fierce with the robot companies that have swarmed. Domestic robots continue to reduce the price in the competition, and the profit margin is constantly compressed. It can be said that the money of the 3C industry is getting harder and harder to earn. Especially for an integrated company with a lot of strength, if there is no core competitiveness barrier and the cash flow is tight, it is difficult to continue to expand.
The domestic robot industry has expanded in the middle and upstream of the robot industry chain. It has mastered the research and development technology of parts and components through independent research and development or acquisition, and has certain competitiveness in combination with the advantages of local system integration. It is expected to be realized abroad in the future. Import substitution of the brand.