The Strategic Cooperation Signing Ceremony Between China Packaging Federation And FBIF Was Successfully Held

On March 9, the signing ceremony of strategic cooperation between China Packaging Federation (hereinafter referred to as "China Baolian") and the Food and Beverage Innovation Forum (hereinafter referred to as "FBIF") was held in Shanghai. The two sides officially reached an in-depth cooperation, focusing on resource integration and complementary advantages, and jointly exploring new paths for the innovation and development of the food and beverage packaging industry.

At present, the food packaging industry not only ushers in new opportunities for technological innovation and industrial chain integration, but also faces pain points such as resource dispersion and poor supply and demand docking. As an authoritative national social organization in the packaging industry, China Baolian gathers high-quality resources in the whole industry chain; FBIF has been deeply involved in the food and beverage industry for many years, and has rich brand enterprise resources, innovative idea reserves and industry exchange platform advantages. This cooperation is not only an important measure to comply with industry trends and solve industry problems, but also a key practice to promote the deep integration and collaborative innovation of the two industries.

Han Xueshan, Vice President and Secretary-General of China Baolian, Fan Lidong, Vice President and Chairman of the Equipment Committee of China Baolian, Honorary Chairman of Kangmeibao (Suzhou) Co., Ltd. in China, Wu Hongjun, Deputy Secretary-General of China Baolian, Hua Jun, Vice Chairman of the Equipment Committee of China Baolian, Director and General Manager of Shanghai Shiguo Food Packaging Machinery Co., Ltd., Yuan Hongqiang, Deputy Secretary-General of China Baolian Equipment Committee and General Manager of the Packaging Division of Zhongrui Co., Ltd., Xu Yachen, Deputy Secretary-General of the Equipment Committee, Zeng Xun, Secretary-General of China Packaging CEO Club and moderator of the forum, FBIF founder and CEO Xu Yuanhui (Bella), FBIF founder & conference director Li Yanhui (Bryan), FBIF founder & conference director Li Shihua (Lily) and staff attended the signing ceremony.

Guests talked

Anchor the new direction of industrial integration

At the meeting, Xu Yuanhui (Bella) welcomed the leaders of China Baolian, saying that FBIF has become the core platform connecting food and beverage brands and upstream and downstream industrial chains, and the 2026 FBIF Food Innovation Exhibition will bring together 650+ exhibitors and 47,000+ industry visitors. As an important supporting facility for the food and beverage industry, packaging has an impact on the quality of industrial upgrading, and this cooperation will accurately link brand packaging demand and packaging industry innovation capabilities to achieve two-way empowerment.

Fan Lidong elaborated on the industry background, core goals and cooperation direction of strategic cooperation. He pointed out that the current food and beverage packaging industry has pain points such as the disconnection between innovative research and development and industrialization, and the combination of China Baolian's industrial resources and FBIF's platform advantages is an inevitable choice to solve the pain points.

In-depth discussion

Consolidate the hard foundation for cooperation

Representatives from both sides exchanged views on key issues such as the topic setting of the FBIF2026 forum and the structure of participating enterprises, and discussed in depth details such as normalized communication mechanisms, resource coordination, and event execution, laying the foundation for follow-up cooperation.

Wu Hongjun said that food and beverage packaging is the core segment of the packaging industry, and China Baolian has always promoted the integration of the packaging industry and the downstream application industry, and this cooperation will open up the whole link of packaging innovation and research and development, technology transformation, and market application, helping enterprises grasp needs, provide high-quality solutions, and achieve mutual benefit and win-win results.

Hua Jun spoke on behalf of the vice chairman of the equipment committee, he said that packaging is an important support for the implementation of innovation, and the two sides can start from technical exchanges, supply and demand docking, etc., to promote the linkage of packaging equipment, packaging material enterprises and brand owners, and empower industrial upgrading with technological innovation.

Under the joint witness of Han Xueshan, Wu Hongjun, Hua Jun, Yuan Hongqiang, and Li Yanhui (Bryan), Fan Lidong, chairman of the Equipment Committee of China Baolian, signed a strategic cooperation agreement with Xu Yuanhui (Bella), a representative of FBIF, marking the official entry into force of the strategic cooperation between China Baolian and FBIF, and the two sides jointly promote a new journey of coordinated industrial development.

In-depth discussion

Consolidate the hard foundation for cooperation

Finally, Han Xueshan made a concluding speech, emphasizing that this cooperation is a key measure to build a collaborative ecology of "packaging + food and beverage", and hoped that the two sides would take the joint construction of the packaging innovation forum as the starting point, deepen multi-faceted cooperation, gather the strength of the industrial chain, and provide support for the high-quality development of the two industries.

The core cooperation project between China Baolian and FBIF, "Solving the Problem of Packaging Innovation: Brand × Equipment and Packaging Materials Co-creation Dialogue", will be held at the Hangzhou International Expo Center on April 28, 2026. Build a precise docking platform between brands and packaging industry chain enterprises, and promote upstream and downstream collaboration to solve the problem of packaging innovation and landing.

Walk hand in hand to create the future. China Baolian and FBIF will take the Packaging Innovation Forum as an important carrier to continue to deepen industrial coordination, open up the key links of packaging innovation, and write a new chapter for the integration and innovation of China's packaging industry and food and beverage industry!