The Rise Of The Millet Economy! Yutong Design Director Reveals How To Leverage The Trendy Toy Packaging Market?

In today's rapidly developing consumer market, IP trendy games, as an emerging cultural phenomenon, are deeply influencing young consumer groups. Its unique emotional value is not only reflected in the product itself, but also further popularized through the empowerment of packaging design. Shenzhen Yutong Packaging Technology Co., Ltd. (hereinafter referred to as Yutong Technology), as a leader in the paper packaging industry, relies on its deep accumulation and innovation capabilities in the packaging field to provide new process ideas and solutions for IP trendy toy packaging, promoting the prosperous development of the trendy toy market.
The core competitiveness of IP trendy games lies in their strong emotional impact on young consumers. Whether it's IP trendy toys, blind boxes, gift box dolls, or figurines, they have all surpassed the traditional toy category and become important carriers for young people to express themselves and pursue trends. Therefore, Yutong Technology regards packaging design as an important component of the overall experience of trendy products, and through personalized packaging customization, endows trendy products with unique "emotional value".

Research on craftsmanship and lead the trendy toy packaging market
On the path of packaging design and research and development, Yutong Technology has demonstrated its core competitiveness in design and research and development. Its design team not only focuses on the visual beauty of packaging, but also transplants and applies card technology favored by teenagers and children to packaging design, such as flexible use of laser silver cards, photolithography relief, UV or special inks, to create "touchable emotions". This design not only makes the packaging more aesthetically pleasing, but also enhances consumers' expectations and joy, enhances the unique experience before, during, and after opening the box, and promotes the popularity and sales of trendy products.
Yutong Technology adopts multiple core printing processes in the design and development of trendy toy packaging. These processes, although not entirely new, have presented unique effects through continuous improvement, optimization, and combined application. Among them, 3D relief technology forms nanoscale patterns on aluminum foil through laser engraving, and uses software algorithms to achieve various relief effects, lens effects, 3D effects, and gloss effects, bringing a sense of three dimensionality and visual impact to packaging.
The UV printing process creates a special gloss and texture on the surface of the paper, making the packaging colors more vivid and full. It not only enhances the visual effect of the packaging, but also strengthens the anti-counterfeiting performance of the product through special pattern design, further enhancing the high-end feel of the product.
The reverse polishing process further enhances the visual effect and tactile feel of the packaging through a special refractive effect and a design that combines brightness and dullness. The tactile effect process involves covering the packaging surface with a tactile film or screen printing photosensitive oil, creating a soft and smooth effect similar to velvet or soft leather, providing consumers with a unique tactile experience.

Yutong Technology Card Products
It is worth mentioning that with the popularity of the trendy toy market, counterfeit products have also appeared in the market. Yutong Technology has established a strong protective barrier for genuine products by applying high-end anti-counterfeiting technology on packaging, which is also one of the core competitiveness achieved through technology.
With the increasing popularity of Chinese IP games in overseas markets, the demand for them continues to rise. In terms of overseas market layout, Yutong Technology has taken the lead in the industry, providing strong support for the internationalization process of trendy toy products. At present, Yutong Technology has established production and manufacturing factories in Vietnam, India, Thailand, Malaysia, Indonesia, Mexico and other places, and has offices or design and research teams in the United States, Singapore, Australia, Europe and other places. Overseas business has become an important growth point for Yutong Technology.
Next, Yutong Technology will combine market environment and business situation to promote overseas business expansion, increase research and development investment in printing technology and environmentally friendly materials, and enhance the technological content and added value of packaging. Further improve production efficiency and customer satisfaction through intelligent production and service upgrades.

Innovation driven, actively embracing industrial transformation
Faced with the trend of "new consumption", printing and packaging enterprises should actively embrace change, keep up with market changes, and be close to the "new economy", "new consumption", and "new formats". Continuously emphasizing the core role of the design and development department, encouraging them to explore and learn in multiple fields and industries, quickly occupying the high ground of the trend, and even leading the trend.
Printing and packaging companies need to have a clear understanding that the future trend of trendy packaging will further evolve towards personalization and customization. As consumers upgrade their demand for personalized trendy products, packaging design will be more in line with the IP image and theme, and can even be customized according to consumer preferences. From the technical perspective of packaging design research and development, continuous innovation in packaging structure, graphic design, printing technology, and other aspects will bring a continuous stream of power, promote the widespread application of advanced technology in trendy packaging, and further enhance the technological content of packaging.
From the perspective of the entire business context, this trend is not limited to the trendy gaming industry, but is also beginning to emerge in industries such as consumer electronics, food, and cosmetics. The brand departments of top companies have begun to try purchasing IPs directly, and Yutong Technology is also conducting packaging design and research and development for a co branded version of a certain mobile phone and a famous game. This indicates that the emerging 'millet economy' is bringing new inspiration and opportunities to other industries. With the gradual acceptance of IP trendy culture by the public, trendy packaging will usher in better development opportunities in the next few years.

Yutong Technology Exhibition Hall displays products
Yutong Technology is located in Shenzhen, with a relatively young team of packaging designers. Enterprises encourage designers to diversify their thinking and actively learn about IP culture AI, Trendy toys, new consumption, and the latest trends in various fields. At the same time, Yutong Technology also introduces advanced technology, innovates material design applications, promotes digital and intelligent transformation, and provides a continuous source of power for printing and packaging enterprises.
While deeply cultivating traditional packaging business, printing and packaging enterprises can expand related fields according to their own situation, increase revenue sources through diversified business layout, and enhance comprehensive competitiveness. Strengthen cooperation with upstream and downstream enterprises such as IP companies, brand owners, and retailers, establish long-term stable cooperative relationships, jointly develop new products, and expand market channels. This will become an important measure for relevant enterprises to respond to new consumer trends.
In the ocean of commodity economy, hard work and diligence are the foundation for enterprises to establish themselves. Sharp thinking, continuous learning ability, and constantly improving design and technological content are the key to enterprises continuously surpassing themselves and injecting vitality into the industry. Yutong Technology's innovative practice in the field of trendy toy packaging not only endows IP trendy toys with unique "emotional value", but also provides a successful example for printing and packaging enterprises to cope with new consumer trends.