Founded Nearly 20 Years Ago, It Has Become The Largest Digital Printing Processing Center in The Five Northwestern Provinces, With 4 Inkjet Printing Production Lines, What Is The Secret Of The Development Of Xi'an True Color?

Founded nearly 20 years ago, it has become the largest digital printing processing center in the five northwestern provinces, with 4 inkjet printing production lines, what is the secret of the development of Xi'an True Color?

Xi'an True Color Design and Printing Co., Ltd. (hereinafter referred to as "Xi'an True Color") was established in 2007, and now has 5 digital printing processing centers, 4 inkjet printing production lines, 200 professional employees, and about 40~50 people in a single store. The main business is commercial printing, mainly to undertake commemorative books, meeting materials, recipes, factory record books and other products, business for the five northwest provinces, zoning fixed-point services, has become the largest digital printing processing center in the five northwest provinces, established nearly 20 years, Xi'an true color covers the number of cooperation customers in the five northwest provinces tens of thousands. Recently, the reporter had the honor to have an in-depth exchange with Mr. Liu Qinliang, general manager of Xi'an True Color, and learned in detail about the growth of Xi'an True Color.



Start with design and plate making, and actively seek change

As early as 90 years, Xi'an True Color has taken design services as the starting point, and worked closely with printing houses to provide professional design services. With the continuous expansion of business, the company gradually set foot in the field of plate making, in 2002 the true color design studio was established, at that time the main design and output of film and other prepress related business. Subsequently, through continuous technology accumulation and market expansion, Xi'an True Color Design and Printing Co., Ltd. was established in 2007 and officially entered the field of digital fast printing.


In 2019, Xi'an True Color had the first large-scale inkjet printing machine, opening a new era of inkjet printing, and in the following years, Xi'an True Color successively introduced a number of inkjet printing equipment, first undertook part of the commercial printing business, and then according to market demand, continuously increased the batch of teaching aids, publications, confidential publications and other printing, and made new attempts and breakthroughs. In 2022, Xi'an True Color already has 4 digital inkjet printing production lines, equipped with complete post-press equipment, and also has an independent operation system.

At present, Xi'an True Color is mainly for small and medium-sized digital printing enterprises, including printing houses, advertising companies, graphic and text fast printing stores, etc., mainly engaged in peer processing business. From the initial design service, to plate making, proofing, and then to the fast printing industry, every step has witnessed Xi'an True Color's keen insight into the market and the spirit of continuous innovation.

Introduced a number of Caishen inkjet printing equipment

Help enterprises develop with high quality

As a digital printing production factory, Xi'an True Color has shown a forward-looking vision, has been continuously paying attention to the development of inkjet printing technology, and actively adjusting according to market changes. "Back in 2016, we were the first to introduce the first large-scale black and white inkjet printing press, but in actual operation, we found that the equipment was too large to match the flexible needs of small and medium-sized stores. The company began to look for equipment that would better suit its business needs. Mr. Liu introduced.

By chance, Mr. Liu came into contact with the Runtianzhi (Caishen) digital printing machine Color Press 330, which attracted Mr. Liu's attention with its breakthrough compact body design and high-quality printing effect comparable to traditional models, Xi'an True Color strategically introduced two of the equipment in 2020, and the emergence of Runtianzhi (Caishen) digital printing machine made up for the gap of small inkjet printing machines in the market. "For our digital printing production plant, we must keep up with market changes and make corresponding adjustments, whether it is business, production or operation management, or for the selection of equipment, we need to change in a timely manner." Mr. Liu said.

With the continuous expansion of business, black and white inkjet printing machines can no longer meet the needs of enterprises, in 2022, Xi'an True Color has introduced Runtianzhi (Caishen) digital printing machine Phenix330C, and in 2024, it has introduced 2 Runtianzhi (Caishen) digital printing machines Phenix 440C, Phenix440C high-speed inkjet printing machine equipped with Epson I3200 (8)-A1HD industrial print head, with its 1200dpi HD resolution, With a double-sided overprint accuracy of 0.1mm and a high-speed output performance of 100 m/min, it has become a benchmark product in the field of short and medium single printing. Through the factory-preset mold splicing technology, the flatness error of the print head group is controlled within ±0.01mm, which completely solves the problem of color difference of multi-print head splicing. What's even more impressive is that even days or even months between the initial print and subsequent prints, the color saturation remains highly consistent, faithfully reproducing the color of the source file.



After the introduction of the Phenix 440C, the company's production capacity has been significantly improved, and Mr. Liu also praised "the maximum running speed can reach 140m/min, and the maximum production capacity can reach 500,000 sheets/day, which occupies 20% of the company's production capacity share, helping Xi'an true color to achieve a jump in production capacity and quality upgrade." "

Compared with the regional stationing model of traditional manufacturers, the "7×24-hour cloud response + regional spare parts warehouse" system built by Runtianzhi has significantly improved service efficiency. "When the equipment fails suddenly, the engineer can carry out after-sales service through remote guidance, respond in time, and avoid losses." Mr. Liu fully affirmed the after-sales service of Runtianzhi. In addition, Runtianzhi also pays attention to the update and iteration of products and technological innovation, which provides more choices and possibilities for Xi'an True Color, and also provides strong support for Xi'an True Color to maintain a leading position in the market competition.

Nowadays, Xi'an True Color has 5 Runtianzhi (Caishen) digital printing machines, which is the most printing enterprises in Xi'an City that have introduced Runtianzhi (Caishen) digital printing machines, and 5 Caishen equipment equipped with Epson printheads has become a strategic weapon for Xi'an True Color to tackle the short-term commercial printing market.

Customer-centric and steady development

"Conform to the times, not afraid of difficulties, forge ahead" has always been the development principle that Xi'an True Color has always adhered to, Xi'an True Color is open all year round except holidays, 24-hour duty system, and there are emergency channels during holidays, which can be urgent for customers and do their best to serve customers.

Looking forward to the future, Xi'an True Color Design will continue to uphold the corporate philosophy of "innovation, professionalism, efficiency and service", and constantly improve its technical strength and service level. In terms of equipment update and iteration, the company will pay close attention to market dynamics and technology development trends, and constantly introduce new inkjet printing equipment to improve the printing efficiency and quality of the enterprise.

In terms of business development, Xi'an True Color will continue to deepen the field of commercial printing and continuously improve its market share and brand influence. At the same time, the company will also actively expand other business areas such as teaching materials, teaching aids, publishing and printing, etc., to achieve diversified development. In addition, Xi'an True Color will also pay attention to emerging markets and technology trends, such as green printing, intelligent printing and other directions, and actively explore and practice new business models and service methods.

In terms of service, Xi'an True Color will always adhere to the customer-centric service concept and continuously improve the quality and satisfaction of customer service. By continuously condensing the core strength of the team, we maintain reverence for each customer's work, resolutely do a good job in every order, and provide customers with more professional, efficient and intimate service support. Look at things from the perspective of development, and strive to turn customers into long-term partners of Xi'an.

The practice of Xi'an True Color confirms the potential of the industrialization of inkjet printing technology. Through the in-depth collaboration between Caishen equipment and Epson printheads, the company is promoting the transformation of the Northwest printing industry from "large-scale manufacturing" to "value-based service". In the future development, the company will meet various challenges and opportunities in the market with a more open attitude and pragmatic style, and create greater value and social contribution for customers. In the future, Xi'an True Color will continue to write a brilliant chapter in the field of digital printing with its unique development trajectory and forward-looking technical vision, let us look forward to it together!