The first stop of the 2026 Innovation Label Exhibition · Terminal Sharing Session was successfully held at Yihai Kerry Arawana Building
To promote in-depth communication between label companies and end-brand clients, and to drive the practical application of more innovative labeling technologies, the first session of the 2026 Innovative Label Expo · End-User Sharing Meeting, co-hosted by Beijing Keyin Media Culture Co., Ltd. and Reed Exhibitions, was successfully held on January 15, 2026, at the Yihai Kerry Arawana Building.
This sharing session brought together numerous top 50 Chinese label companies, including Shanghai Ziquan, Guangdong Zhongshifa, Shanghai Haoge, Chengdu Huicai, Bao Shen Technology, Shandong Taibao, as well as outstanding enterprises from specialized labeling sectors. Participants engaged in in-depth dialogues with the core teams of Arawana's supply chain management and product development. The event focused on the three core demands of the food industry for labeling technology: high safety, strong traceability, and environmental sustainability, with a particular emphasis on exploring the implementation paths of innovative labeling technologies in scenarios such as anti-counterfeiting for grain and oil products, digital supply chain management, and packaging lightweighting.
2026 Innovation Label Exhibition · On-Site Terminal Sharing Session
At the beginning of the event, Li Shuyi, Deputy Director of the Supply Chain Management Department of Yihai Kerry Arawana Food Group Co., Ltd., delivered the welcome speech. He wished the event a complete success and stated that this sharing session is a rare opportunity to broaden horizons and spark idea exchanges. He expressed hope that all attendees would engage actively with an open mindset, jointly exploring how label innovation can be transformed into a driving force for brand upgrading, supply chain optimization, and packaging innovation. He also hoped that by sharing innovative solutions, Yihai Kerry Arawana could further enhance supply chain efficiency, strengthen the food safety defense, and ultimately achieve steady growth in business value.
Yihai Kerry Arawana Food Group Co., Ltd.
Deputy Director of Supply Chain Management Department, Li Shuyi
Subsequently, Mr. Fu Qiang, consultant of the Label and Specialty Printing Branch of the China Printing Technology Association and a professor-level senior engineer, delivered a wonderful lecture on 'Analysis of Excellent Domestic and International Label Processes.' Using actual labels as examples, he thoroughly dissected, from a process perspective, the implementation paths of complex processes that integrate advanced printing technologies of award-winning labels from home and abroad with innovative eco-friendly materials, providing the attendees with a feast of knowledge.
Fu Qiang, consultant of the Label and Special Printing Branch of the China Printing Technology Association and a senior engineer at the professor level,
Teacher Shang Peilei, Packaging Technology Manager of the Supply Chain Management Department at Yihai Kerry JinLongYu Food Group Co., Ltd., gave a detailed introduction to the development history of the Yihai Kerry JinLongYu brand, explained some of the challenges currently faced in label applications, and discussed the demand for the application of innovative label technologies.
Yihai Kerry Arawana Food Group Co., Ltd.
Shang Peilei, Packaging Technology Manager of the Supply Chain Management Department
Luan Jiyong, Project Manager of Shanghai Ziquan Label Co., Ltd., delivered an excellent presentation on 'Innovations and Development Trends of Shrink Labels,' sharing the latest applications and development directions of shrink labels in the food and beverage industry. The presentation focused on showcasing the application effects of PETG barrier films in beverage labels, the eco-friendly practice of floating labels, and innovative solutions for the use of special inks in food and beverage labels.
Luan Jiyong, Project Manager of Shanghai Ziquan Label Co., Ltd.
Zhuo Hangrui, Assistant to the Chairman of Guangdong Zhongshifa Intelligent Technology Co., Ltd., gave an excellent presentation on "The Unique Value of RFID in the Food Industry." Starting from the pain points and challenges faced by the food industry, he specifically proposed smart label solutions based on RFID, and shared real-life case studies on cost and value return, fully demonstrating the dual empowerment value of RFID technology in food safety management and business benefits.
Zhuo Hangrui, Assistant to the Chairman of Guangdong Zhongshifa Intelligent Technology Co., Ltd.
Wang Yongming, General Manager of Shanghai Haoge Anti-Counterfeiting Technology Co., Ltd., delivered an excellent presentation on the 'Overall Solutions for Anti-Counterfeiting Labels.' He introduced Haoge's technological strength in the field of anti-counterfeiting and shared innovative applications of anti-counterfeiting technology on different food labels through real case studies, vividly illustrating the brand value leap of anti-counterfeiting technology from passive defense to active empowerment.
Wang Yongming, General Manager of Shanghai Haoge Anti-Counterfeiting Technology Co., Ltd.
The subsequent visit to the Yihai Kerry Arawana exhibition hall gave participants a more intuitive understanding of Yihai Kerry's extensive brand matrix and full industry chain layout - covering nearly a hundred consumer brands across all categories, from edible oils and rice to condiments, showcasing its strong capabilities as a leader in the grain and oil industry.
Visit to Yihai Kerry Gold Dragon Fish Exhibition Hall
The ensuing one-on-one closed-door technical innovation exchange further elevated the sharing session to its climax: Jian Xiaohong, Director of the Supply Chain Management Department of Yihai Kerry Gold Dragon Fish Food Group Co., Ltd., along with key team members, participated in the closed-door discussions. Shanghai Ziquan Label Co., Ltd., Shandong Taibao Information Technology Group Co., Ltd., Guangdong Zhongshifa Intelligent Technology Co., Ltd., Chengdu Huicai Design & Printing Co., Ltd., Guangzhou Baoshen Technology Application Co., Ltd., and Shanghai Haoge Anti-Counterfeiting Technology Co., Ltd. successively conducted in-depth one-on-one dialogues with the Gold Dragon Fish supply chain management team on topics such as "green packaging innovation," "customized smart labels," "RFID grain and oil traceability," "material lightweighting," and "anti-counterfeiting technology applications."
This model breaks the traditional separation in the supply chain between "passive acceptance by the demand side" and "blind R&D by the supply side." Through a closed loop of "terminal-defined scenarios – printing companies customize technology – data feedback iteration," it drives the entire grain and oil labeling industry chain toward "precision, flexibility, and sustainability," injecting new momentum into the transformation and upgrading of the grain and oil industry.
Group photo of the participants
With that, the first stop of the 2026 Innovative Label Exhibition · Terminal Sharing Session - Yihai Kerry Golden Dragon Fish Station - came to a successful conclusion. This sharing session was not only a technical exchange, but also a practical experience of deep collaboration throughout the industry chain. This immersive "entering the terminal" approach allows label companies to accurately grasp market demand trends, while enabling end-users to directly experience the limitless possibilities of label printing technology, jointly exploring new paths for full-chain value growth.