Printing digitalization broke out, post-press automation is the tough battle
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As a service industry, the printing industry is closely related to the global intelligent networking process, both in terms of media functions and packaging functions. Product marketing and manuals require printed media functions. Product delivery and safety and quality traceability require printed packaging functions. Smart Internet of Things without the support of the printing industry cannot communicate information smoothly.
The printing industry faces three stages in the era of the Internet of Things: digital printing, automation of printing, and intelligent printing. With the continuous maturity of sensing technology, video and audio technology, intelligent robots and big data analysis technology, the printing industry is gradually digitizing print marketing and production operation data, printing equipment and production lines are more automated, and printing enterprise operation management is more More intelligent control.
Prepress digitalization began with the popularity of desktop publishing technology in China at the end of the last century, and now extends to the digitalization stage of printing e-commerce, which is the most closely followed part of the development of printing enterprises and the progress of industry 4.0.
With the development of on-demand offset printing technology and the popularity of digital printing machines based on the principle of electrostatic imaging, the inkjet digital printing press has been continuously improved in terms of format and productivity, and the digitization, automation and intelligence of the printing part have been well controlled by equipment manufacturers. With the maturity of related technologies, it is gradually introduced to the market. The average post-press digital automation of printing companies is the lowest in all printing production. The development of post-press has become the biggest problem for smart printing houses, which is mainly reflected in three aspects.
The first factor is the ability to judge the strategic trends of postpress applications. The essence of management is to bring value to customers. Customer demand is the most important factor in determining the progress of smart printing. In the face of smart printing houses in different printing segments, the development path is different.
Some people think that the co-printing e-commerce is the fastest-growing segment of the printing industry, with intelligent quotation and scheduling software, efficient digital production equipment, fast and smooth logistics, and so on.
Some people think that corrugated packaging is the easiest to achieve intelligent production, because the long version of the business is more suitable for the use of automated production equipment such as robots. Others believe that flexible packaging is the easiest to do smart printing. Because the development of IoT e-commerce leads to the production of individualized demand, flexible packaging manufacturers and product manufacturers need to work closely together and even merge into one, which is most likely to be carried by the final customer. It is intelligent.
It is also said that packaging and printing enterprises are most suitable for smart printing factories because of the rapid increase in the variable data demand of industrial products, and the continuous interest of the quality traceability system, which is pushed back to rebuild until the final forced-reconstruction volume demand has both quantity and added value. You can have money to invest in smart construction.
In all of these market segments, the pre-press differences are not particularly large, and the difference in post-press technology is very large, and it is precisely the post-press decision that the finished product is delivered to the customer. It is not difficult to find out that the post-press efficiency, post-press efficiency, and post-print value-added are important considerations for determining how and when the printing company will invest heavily in smart printing. According to the customer of the service, it is determined that each printing enterprise realizes the development direction of the intelligent printing factory, which is the basis for the decision-making of the printing enterprise to make the strategic decision of the intelligent printing factory.
The second is to have the psychological expectation of perfecting the automatic line with the post-press manufacturers. At present, the research and development progress of digital post-press equipment manufacturers restricts the construction of smart printing factories. At Drupa2016, we can see that Chinese traditional post-press manufacturers have made a big splash at the same time. We can also see Israel's development of production digital printing after the Gaudi digital gilding machine and the Israeli Haike laser die-cutting and creasing machine.
At present, more and more printing companies have begun to replace paper cutters with automatic cutting lines, etc., to reduce staff and increase efficiency, and to improve the automation level after printing. Domestic large-scale printing factories have begun to change the situation after heavy printing and light printing. A large number of large-scale post-press automatic production lines have been launched.
At present, most of the printing companies that purchase digital post-press equipment are large-scale printing companies or innovative printing companies. Large-scale printing enterprises have abundant capital and talents, which can digest the cost of expensive digital post-press equipment, and judge the time, reserve technology and application experience of large-scale procurement of digital post-printing according to the application of digital printing. Innovative printing companies have creative capabilities and small-scale continuous business sources, are willing to open up new markets and new users, and do their own unique corporate positioning in the Red Sea. The purpose of investment automation after printing is generally to reduce staff and increase efficiency, and customers purchase practical production tools.
The purpose of digital investment after printing is generally to develop a new blue ocean. Customers not only need to purchase production tools, but also need to invest time and energy to cultivate education end users and designers, and integrate cultural creative design and printing service production into the enterprise. . After investing in smart printing, because of the differences in application of different market segments, smart post-printing still needs to be improved, and it is more like a manufacturer and a printing factory to improve the customized intelligent post-press production line.
The iteration time of the industrial revolution is getting shorter and shorter. Mechanized manufacturing from industrial 1.0 steam engine, industrial 2.0 generator to achieve electrified production, industrial 3.0 computer realizes digital informationization, and now industrial 4.0 intelligent software and hardware realizes unmanned production and operation, human exploration of transaction efficiency, operational efficiency, production efficiency, innovation The pace of efficiency is getting faster and faster.
In the third industrial revolution, when the CPU was installed in the computer, the computer would not move. In the fourth industrial revolution, various audio and video chips and various sensors were installed in the robot, and the CPU could make the robot more intelligent. From the initial stage, robots can only do some simple and repetitive work, and gradually develop to a high degree of wisdom. Technology maturity requires a long period of development.
The degree of automation of post-press equipment in China's Indian enterprises is generally not high. Until recently, due to the rapid increase in labor costs and the transformation of business characteristics from a scale production model to a lean production model, post-press automation has received unprecedented attention, but many companies have The post-press equipment is serialized into an automated production line, which is really not a simple matter.
It involves the digitization of each machine, and then the data can recognize each other and transmit the operation instructions to form a high-efficiency post-press automatic line to produce the finished product. The difficulty of implementing the intelligent automatic post-press is closely related to the specific product characteristics of the printing enterprise.
Subject to the current research and development progress of post-press manufacturers, smart post-printing needs to undergo two stages of product maturity and commercial maturity, respectively, to solve the two core competitiveness factors of strong production capacity and low production cost, in order to be applied on a large scale. In the past, the purchase of printing equipment and post-press equipment was a mature production tool. Now, the purchase of intelligent post-press equipment and production lines requires the printing company to understand its own positioning and customer needs, as well as the technical trends, in order to make correct purchasing decisions. And need to have the ability to work with manufacturers to continuously improve the performance of the finishing line.
The third is to improve cognitive ability. Printing is a composite production process. Most of the technologies are mature application technologies in the fields of machine photoelectrochemistry. Most of the printing companies are small in scale. Our technological progress is largely based on the mature technology of other industries to the printing industry. application. The same is true in the era of Industry 4.0.
It can be said that the digitization, automation and intelligence of the printing industry are driven forward by other industries. The efficiency improvement of other industries drives the printing industry as a product packaging tool and product communication media tool. It needs to adapt to the information and the flexibility of the product. Production requirements, as well as the need to quickly deliver order revolving funds, drive the printing industry to achieve smart printing and support services for other industries.
If the leaders of Indian enterprises can't learn how to make their company go intelligent through fast learning, it is difficult to adapt to the future development trend of the printing industry.
Under the Pentium era, eating in the bowl, staring at the plate, licking the pot, became the normal state of the printing enterprise. Enterprises and people are the same, what to eat and what to drive, in the final analysis, how much money the money bag has to decide How to be intelligent and how to be intelligent, how to configure the device, you need to be able to earn flowers.
According to customers and business to determine the speed and pace of post-press intelligent construction, there are a thousand Hamlet stories in the eyes of a thousand people. Every year, there are countless high-quality exhibitions and forums in the industry. Listening to more and more exchanges, combining with the status of the company, understanding the post-printing dynamics of the industry, and taking the development path of smart printing factories to meet customer needs, we need to improve our cognitive ability. It is not difficult for the participants, and the investment automation will not be blind after printing.
Post-press automation is a gradual process. It is more a spiral development process that achieves a higher input-output ratio in the interaction between people and equipment. Post-press automation is a tough battle for smart printers. To a large extent, this is due to the fact that Some of the post-press technology development stages are determined, and it is also because our understanding of post-press digitalization, automation, and intelligence is not clear enough. The bright future of the road is a portrayal of the post-press intelligence.
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