Photo printing is not in decline but in the Golden Age
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Now we have more photographs than ever before, and the number of photographs is difficult to count accurately. It is estimated that in 2017, billions of people used smart phones to take about 1.2 trillion photos. Many people would share some photos on social media, but more photos would be forgotten. At some leisure time, when you look at a cell phone and look at a photo album, you may find several good photos that make people brighten up, but no one photo will be converted into a material existence. The pixels of an electronic photo will not Presented on paper, canvas, wood or metal, it becomes a true print.
The reason for this phenomenon is reasonable. We do not need to attack the progress of this technology, but we should not ignore the value of printing. We may not print out every photo. Now consumers are looking for quality rather than quantity, and the photos that are selected for printing are worth showing better. Frankly speaking, advances in digital cameras and digital printing technology have made printing photos in the best era. Even if you are a photography enthusiast, if you haven't tried to print a photo, you really should try it.
Printing is not declining but is better than ever
In the digital age, product electronics is very common and is not limited to photography. Some people say that printing has declined or is declining. In fact, it should be said that certain types of printing have certainly declined, but this is not sad. Printing photos in the past is the only way we can read photos. We have to take film and give it to the photo studio. After 24 hours, it is not because it is a good system, but because it is the only method.
We tend to treat prints romantically, but when print photos become the norm, many photos are lost and forgotten. The fate of most photographs is to put them in an album or a box and quietly stay in a corner. One day you think of them, they may be covered with dust. If the number of pictures that have been forgotten is reduced, it is also because the number of printed photos is getting smaller and fewer albums are being produced.
In fact, Kodak announced in 2000 that 80 billion photos were produced during the year. This number sounds a lot. Indeed, at the time, this was a landmark figure, but it is necessary to know that there are still 1.12 trillion pieces of difference between the 800 billion pieces of the 1.2 trillion pieces in 2017. There are many photos, but when printed, it costs money. Consumers cannot print all the photos they take (they may print only a small part, for example, printing only 80 billion of them). More importantly, the key to printing photos is to share them with others. With the development of technology, we may no longer need to print photos to share memories with friends. It is also reasonable to say that people no longer spend money on printing photos, especially when sharing electronic photos is very convenient.
But as far as people are concerned, people still prefer printed materials. In recent years, rapid imaging cameras have seen a strong recovery. Polaroid has established a complete brand (Polariod Originals) around instant imaging cameras, and Fujifilm Instax cameras and film accounted for 6 of the top 10 best-selling photographic products in Amazon's last holiday season.
The digital age and printing are not the enemy
To be sure, digitalization does change the traditional way of printing and there is no turning back. According to Keypoint Intelligence’s information to Digital Trends, the number of standard prints for 4 inches by 6 inches in 2017 is expected to drop from 47 billion in 2014 to 39 billion. Although this decline is bad news for photo printing companies, this does not mean that the printing process is gradually disappearing. In fact, some people think that this just improves the art of printing (Keypoint Intelligence also expects this downward trend to slow down. It will reach about 36 billion by 2021.)