On-demand printing is the hottest industry vocabulary in 2015
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"Internet +" is undoubtedly one of the hottest vocabularies in 2015, because Premier Li Keqiang explicitly put forward the "Development of Internet + Action Plan" to promote mobile Internet and cloud computing for the first time at the National People's Congress held in March of that year. The "big data, Internet of Things, etc. combined with modern manufacturing" work requirements; because "Internet +" is consistent with the development goals of Industry 4.0 and China Manufacturing 2025, it represents the next development direction of industrial manufacturing. For this reason, the active follow-up of the traditional printing industry is very correct.
The printing industry should take the initiative to embrace the Internet
Obviously, the formation of a new form of "economic development based on the Internet as the infrastructure and tool" to "increase the innovation and productivity of the entire society" is by no means an easy task. Traditional industries must not only have the courage to touch the net, but also dare to be exposed to new things. They must also proceed from reality and, according to needs, "fully exploit the Internet's role in the optimization and integration of social resources." If you can't reach the net with the premise of accurately grasping the spirit of the "Internet +," then it is entirely possible to lose half the effort and spend a lot of money. As a result, you have taken a long way. On the contrary, of course, it is to use the latest achievements in the development of the digital technology of the Internet to serve the further development of the enterprise.
What is "Internet +"?
What exactly is "Internet+"? Baidu's explanation is "Internet + various traditional industries," but this is not a simple sum of both, but the use of information and communication technologies and Internet platforms to allow the Internet and traditional industries Deep integration, creating a new development ecology. It represents a new social form, that is, to give full play to the optimization and integration of the Internet in the allocation of social resources, integrate the innovation results of the Internet in various fields of economy and society, and enhance the innovation and productivity of the entire society. The formation of a wider range of new forms of economic development based on the Internet as an infrastructure and implementation tool.
How can the traditional printing industry benefit from the help of the Internet?
The reason why the printing industry should take the initiative to embrace the Internet, because several thousand years of printing in the advent of the Internet, from market positioning to consumer habits, from the integration of social resources, supply chain cooperation between upstream and downstream on each other to extend the industrial chain, to provide customers with more value-added services, from internal management to communicate with customers, various changes are taking place regardless of whether we want to see - homeopathic prosper, contrarian will perish; change the pass, then obstruct unchanged . The reason why the printing industry should take the initiative to embrace the Internet, but also because of the emergence of the Internet to promote the whole society are undergoing drastic changes, big ideas into people's way of thinking, value-conscious, small printing companies to undertake business, production organization, The client's request, the success of Taiwan's Jianhao in the past few years is due to their early realization and adaptation to this change. Understand what customers need products that optimize how our products, how to get the recognition and trust ", we can be successful in the highly competitive industry today.
The traditional printing industry needs to continuously explore
At present, there is little controversy about whether the printing industry needs “Internet+” or “+Internet”, and how to implement the “Internet+” or “+Internet” of the printing industry still needs to be explored, even though our predecessors have provided us with A successful experience.
Catering to market demand, actively exploring the Internet market
No matter what kind of exploration, one thing is certain: The key to the success of the traditional printing companies in connecting to the Internet lies in whether they meet the needs of the market, because demand is the only source of corporate development. If it is just a congregation, then it is very likely that the lack of grasp of the market and timing, and the inaccurate grasp of its own capabilities and expertise will eventually lead to a full set of losses. Fortunately, in the past few years, not only printers have tried to do "+Internet" work, but also online media has extended to the direction of business, and actively explore the market in order to achieve profitability.