Smart packaging creates a new model of commercial connectivity
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In the past 20 years, with the continuous iteration of the Internet, mobile terminals, and big data, consumers and brand owners have responded more positively to packaging. The traditional business model uses industrial scale production to reduce costs, while the batch-produced products of the same product have the opposite appearance and taste as the individual needs of the individual. Therefore, more and more personalized packaging and personalized products have sprung up.
For example, "unmanned supermarkets" add RFID chips on the packaging to sense and identify the goods; put the cookies into the attached music box, you can hear a variety of different music; personalized network buzzwords that are deeply rooted in people's hearts. These products are packaged as the entrance, incorporating different forms of interaction, accurately hitting the market and consumers' expectations for personalization, and winning a win-win situation in word of mouth and sales.
Smart packaging new search
From the perspective of the merchant, it is much easier to choose more than the interaction method behind it. In the process of merchandising sales, there are different needs such as anti-counterfeiting, traceability, online and offline marketing, and promotion methods, and the intelligence based on QR code, RFID/NFC tag, digital watermark, AR augmented reality technology, and big data analysis. The packaging solution can fully protect the goods from production to sales.
Using smart packaging technology to bring more accurate market forecasts, more realistic sales plans, less or even zero inventory, convenient product use and after-sales, etc., to give consumers more assured goods, more transparent production process, let Consumers enjoy more services, and even if they need to pay higher costs, smart packaging is increasingly accepted and tried by brand owners.
By creating a unique code on the merchandise packaging, each product becomes the consumer's social media portal, creating a new business model, by experimenting with smart packaging, bringing new changes to the brand by adding numbers to the box The watermark and the variable two-dimensional code realize anti-counterfeiting and traceability, and enhance the consumer's recognition of quality.
Sweep the QR code on the box to add the words you want to say, upload the pictures and videos. The person who receives the goods can scan the code again and you will see this special gift. An ordinary box becomes "Meeting." The storytelling package “has emotional packaging”, the brand has more rich and interesting connotations, and the sales of products have been significantly improved during the holiday activities.
The future business will inevitably be driven by technology. The future business is the business of data. Whoever has occupied the highland of value data will have the initiative. With the advancement of the national "Internet +" and Industry 4.0 policies, printing and packaging companies rely on the large environment to achieve the integration of packaging products and the Internet, and constantly create new business connection models will be an unstoppable trend.