Why is it difficult to replace paper books?
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From the prevailing Beijing book market, to the physical bookstores that are gradually warming up, to the hot reading and reading programs on the screen, the paper newspapers seem to have a warming trend. It shows that in the current era of e-books, people still prefer Holding a paper book to read, and the data shows that in the global environment, the sales of e-books are declining. In addition, young people who grew up under the influence of electronic products have even more love for paper than the older generation. The reason, the researchers said, is because our feelings with e-books are a little weak, lack of sense of belonging, and paper books will give us a richer reading experience.
Paper book benefits 1
Increase the sense of belonging, it will be more a sense of belonging
The study from the University of Arizona found that regardless of the age of adult consumers, in terms of ownership, everyone thinks that e-books and paper books are very different. "The so-called psychological ownership we study is not necessarily related to legal possession or legal rights, but to people's perception of 'what is mine'." The lead author of the study, Associate Professor of the University of Arizona, Sebrina Hulme Said that she mainly studies consumer perception and behavior.
According to Hulme's explanation, psychological belonging feels the influence of three main factors: whether people feel that they can control their own belongings; whether they rely on this possession to define who they are; and whether this item can help them gain social access. Sense of belonging. In the context of digital products, it is full of “not actual items”. Such things may be a file shared by our computer, mobile phone or cloud. They are more conceptual than actual items.
Helm said that one of the conclusions of their research is that although they are all "books," e-books and paper books are completely different products. E-books are more like a service experience, and they seem to offer a more functional and practical experience. And if you read a physical book, all our senses are involved, and it will feel more fulfilling. In addition, many participants said that from the content provided by e-books, their prices are a bit too expensive, because they are not as full of feeling as paper books, "it seems like a little screen flipping, one book will pass" . Helm pointed out that books are one of the earliest interactive objects of children. "The physical book is a very special product. We know that physical books are of great significance to many people."
Paper book benefits 2
Helps sleep electronics make you sleep later
The benefits of paper books are not only the sense of fulfillment and belonging, they are also more beneficial to our health. The study found that watching a movie or TV show on a tablet at night could ruin our sleep and make us more tired in the morning. But reading books or newspapers at night will not cause this trouble.
It is more and more common to watch movies and watch e-books in the middle of the night. We are not only being dragged more and more late from sleep time, but the light of the screen of electronic products makes it difficult for our brains to rest. This light will reduce the secretion of melatonin, allowing us to "keep awake" when we should have slept.
In a study at Harvard Medical School, healthy adults with an average age of 25 were enrolled in the experiment, allowing them to use the tablet for five consecutive nights and reading papers, newspapers and other paper readings for the other five nights. When participants used a glowing tablet, they slept on average for half an hour. Tests showed that the level of melatonin in the participants was low, the time to produce melatonin was delayed, and it took longer to fall asleep. Participants said they were not so sleepy at night, but the first hour after waking up in the morning was not so clear.
The results showed that tablets that used artificial light at night caused delays in bedtime, inhibited melatonin secretion, and “weakened” alertness the next day. Reading a newspaper or reading a paper book will not cause this problem.
Paper book benefits 3
More impressive and more focused on the content of memory
Matthew H. Schneider is the director of the Visual Learning Lab, a collaborative project between the University of Massachusetts Boston and the Massachusetts Institute of Technology. In his view, choosing a paper book and an e-book depends on one's preferences. Some people like the feeling, smell and touch of holding classic books in their hands. Many people who love books still like tradition, and pay attention to the experience of paper books. Paper books are generally well designed, look and smell very good, and have a more humane feeling.
In addition, several small studies have shown that reading paper readings rather than reading on electronic devices can be more focused and beneficial for memory retention. The British Guardian reported on an experiment in Norway where people read a short story in a Kindle or a paper book, and then asked participants questions. Those who read paper books have more It is possible to remember the emotional nodes in the correct order.
“When we read on paper, we can use our hands to perceive that the pages on the left are getting thicker and thicker, and the one on the right is getting thinner.” The researcher’s lead researcher, Anne Mangen from the University of Stavanger, Norway, said "Maybe this helps the reader to some extent, making the reader feel that the development and progress of the article is more stable, so that the story can be developed."