New Coordinates Have Stepped On These Pitfalls in Inkjet Equipment Investment, 4 Lightning Protection Advice!

New coordinates have stepped on these pitfalls in inkjet equipment investment, 4 lightning protection advice!

With the continuous innovation of digital printing technology, inkjet has undoubtedly become the focus of printing enterprises in the past two years, and it is developing in a more efficient, flexible and green direction. Since its establishment in 2013, Shijiazhuang New Coordinate Technology Co., Ltd. (hereinafter referred to as "New Coordinates") has always been guided by the actual needs of the market, especially in the rapid response to small batch, personalized and customized needs, and is committed to breaking many bottlenecks faced by the traditional printing industry, so as to realize the digital transformation of enterprises. In the process of exploring digital printing, Xinjie not only successfully passed the difficulties of transformation, but also greatly changed the local traditional printing industry's view of digital printing.

Advantages and Challenges of Current Digital Printing

Digital printing offers significant advantages over traditional printing in a number of ways, especially in terms of flexibility, variability, and low-volume production. Traditional printing often requires large production batches, which require a long time of preparation and adjustment after start-up, and the output and delivery cycle are limited. Digital printing, on the other hand, uses a computer to directly control the printing process, which greatly shortens the pre-press preparation time, especially when dealing with small orders or personalized customization needs, digital printing can complete high-quality printing in a very short time.

For customers, the biggest advantage of digital printing is its flexibility and customization capabilities. Customers can see the print results at any time and modify them according to their needs, without the need to go through a long pre-production adjustment like traditional printing. In addition, digital printing enables fast delivery, even same-day delivery, which is an unbeatable advantage for commercial printing, advertising, and the production of personalized products.

Of course, digital printing comes with some challenges. In the early days, due to equipment and technical limitations, the production cost of digital printing was high and the production capacity was limited, which restricted its wide application in the market. At present, there are still many traditional printing companies that are cautious about equipment investment due to insufficient understanding of digital printing. In the process of transforming traditional printing enterprises into digital printing, New Coordinate has experienced many technical choices and adjustments, and finally explored a development path suitable for itself.

Experience of digital transformation in new coordinates

The digital transformation of Xincoordinate's is not all smooth sailing, especially in the initial stage, due to the limitations of production costs and immature technology, the advancement of digital printing has been hindered to a certain extent.

In 2019, with the rapid development of domestic inkjet digital printing equipment, New Coordinate saw the significant advantages of domestic brand equipment in cost and production capacity, which provided better technical support for the wide promotion of digital printing across the country. As a result, the new coordinate signed three 620-format sheet-fed inkjet digital printing machines. However, due to the lack of knowledge of inkjet technology and the knowledge of equipment suppliers at that time, many problems were encountered in the process and some valuable time was wasted.

Despite the increasingly competitive digital printing market, New Coordinates has achieved steady growth over the past few years. In order to meet the challenges of the future, New Coordinate continues to expand its equipment investment to improve productivity.

In recent years, Xinzheng has introduced more advanced inkjet printing equipment, including 4 sets of 660-width inkjet rotary digital printing machines and 3 sets of 440-format inkjet rotary digital printing machines that can adapt to coated paper, forming a huge equipment matrix. The addition of these new machines has greatly broadened the business scope of the new coordinates, especially in terms of high-quality, high-precision printing. In addition, in the next three years, three inkjet rotary digital printing equipment will be installed in place at the new coordinates.

The digital transformation process of traditional printing enterprises in Shijiazhuang started late, and most enterprises are still in the era of electrostatic digital printing equipment, and the production scale is relatively small. Due to the lack of awareness of equipment by traditional printing enterprises, it leads to hesitation in equipment investment, unable to keep up with the rapid development of the market, and is eventually slowly eliminated by the market. As the first local enterprise to transform from traditional printing to digital printing, New Coordinate has not only won a good reputation in the market, but also provided valuable experience for its peers. Here are some tips on investing in digital printing equipment:

01 Select the top brand

Big brands are more guaranteed in terms of quality, efficiency and after-sales service, which is also the principle of equipment selection for our new coordinates. The equipment of the leading brand can not only provide more stable technical support, but also ensure the efficient operation of the equipment.

02 Procurement of the latest equipment

Digital printing technology is changing rapidly, and older equipment can face technical bottlenecks and high maintenance costs, which can affect production efficiency. Therefore, choosing the latest equipment is an important factor in ensuring the competitiveness of your business.

03 Equipment adaptability

Digital printing equipment needs to be able to accommodate a wide range of product needs, including different paper formats and printing requirements. According to its own production needs, Xinju has selected equipment that can meet the requirements of multiple categories and processes, ensuring the flexibility and diversity of production.

04 Large-format equipment

Large-format equipment is more competitive in terms of personnel, site utilization, efficiency, etc. The new coordinates selected four 660-format inkjet rotary digital presses, which not only improved production efficiency, but also supported a wider range of orders.

The successful transformation of the new coordinates has made more local enterprises realize the urgency and importance of digital transformation, especially in the face of increasingly fierce market competition and the diverse needs of customers.

Multiple initiatives to address the new situation

However, simple hardware investment is not enough to support the long-term development of enterprises, how to cope with the increasingly fragmented order demand, how to improve the level of refined management of the production process, has become an important issue facing the new coordinates.

Through refined order management, professional division of labor and regular training, the new coordinate optimizes the production process, improves production efficiency, and enhances the professionalism of the team. With strong team support and continuous investment in innovation, New Coordinate has consolidated its market position.

With the sharp decline of the new population in China, the traditional printing market for education and training materials is shrinking, resulting in increasingly fierce market competition in digital printing factories. There is low-price competition and vicious competition in the market, and new entrants may face the dilemma of business shortage due to lack of experience and technical reserves. In the face of this situation, the new coordinate has adjusted its business layout in advance, actively explored new business sources, realized the "three-point world" of business, education and training and packaging orders, and ensured the diversification and sustainable development of the business.

In addition, as the post-95s and post-00s generations gradually become the main consumers, the demand for online consumption and personalized customized products is increasing. To this end, New Coordinate has set up a new media department to promote personalized customized products through new media channels such as short videos to attract young consumers.

Looking to the future, AI technology will bring new opportunities to the digital printing market. New Coordinates has been actively deployed in this field, and after the introduction of AI technology, the production efficiency has been significantly improved, and the customer experience has also been greatly optimized. Through AI algorithms, the new coordinates can accurately predict market demand, adjust production plans in advance, and realize automatic order processing, greatly improving overall operational efficiency. With the changes in the market and consumer demand, digital printing will become the key to promote the digital transformation of the printing industry. New coordinates will continue to lead the trend of digital printing and inject new vitality into the market.