How did the big players in flexible packaging manage to turn the tables in the intense competition?
At a time when the manufacturing industry is generally facing "stock competition" and "involution anxiety", Hubei Hongyu New Packaging Materials Co., Ltd. (hereinafter referred to as "Hongyu Packaging Materials") has handed over an answer sheet that has attracted the attention of the whole industry.
Recently, the listed company on the Beijing Stock Exchange, which is deeply involved in the flexible packaging industry, released its 2025 annual performance forecast: the company's net profit attributable to the parent company will reach 17 million yuan to 22 million yuan. This figure is remarkable compared with 3.71 million yuan in the same period last year, with an expected change of 357.91% to 492.59%.
This almost "leapfrog" growth is not only a single point victory for financial data, but also a structural dividend under the combined effect of corporate strategic transformation, management granularity refinement and technological paradigm change.
Strategic Advancement: Two amazing jumps from "Surviving the Edge" to "Core Breakout"
The development history of Hongyu Packaging Materials is an evolutionary history that accurately steps on the pulse of China's industrial upgrading. Its starting point is very characteristic of the times of China's early township enterprises - a school-run factory mainly engaged in plastic woven bags. However, the reason why Hongyu Packaging Materials can stand out from countless similar companies lies in the strategic determination and courage of its founding team to "return to zero" at key nodes.
1998 is the "first year of evolution" of Hongyu Packaging Materials. In the warm period when the low-value-added business can still survive, Hongyu Plastics (the predecessor of the company) decisively introduced the first manual mechanical shaft color printing production line, completing a thrilling jump from woven bags to the field of plastic color printing. This leap has allowed the company to officially cut into the flexible packaging track with a higher technical threshold from the extensive labor-intensive processing industry, and completed the initial original accumulation and technology icebreaker.
If the first jump was a technological upgrade based on survival instinct, then the deep "marriage" with Angel Yeast in 2010 was a dimensional leap based on governance logic. From a simple supplier to a holding subsidiary, this "identity superposition" has brought a reborn empowerment to Hongyu Packaging Materials.
Under the irrigation of Angel Yeast maturity management system, Hongyu Packaging Materials quickly bid farewell to the arbitrariness of township enterprises and established a standardized production process and strict R&D system that is in line with international standards. It is precisely by relying on this springboard that the company has accurately overcome cutting-edge issues such as environmental protection and flame retardant and high-barrier plastic color printing composite film, and realized the dimensionality reduction from basic packaging to high-performance functional materials.
In August 2023, Hongyu Packaging Materials successfully landed on the Beijing Stock Exchange, becoming the first "A demolition of the north" listed company in Hubei Province, and the injection of capital provided a solid credit foundation for its global expansion.
Growth logic: Solving customer pain points is to open up an industrial track
In an interview with the media, Zhu Shaohua, chairman of Hongyu Packaging Materials, once put forward a very pragmatic view: "The company's growth logic is not 'choose the track first and then find customers', but 'customers have problems, and the company solves them, and the track will naturally expand'. "
This logic has been fully confirmed in the diversified layout of Hongyu Packaging Materials. At present, the company has built four major business matrices with food plastic flexible packaging as the core, injection molding business as the support, new energy packaging materials and vacuum aluminized film as the growth engine, and household chemical products as the supplement. On the surface, it is cross-border, but in fact, its core logic has always been anchored in the underlying technical architecture of "application of polymer materials".
From providing customized visual and preservation solutions for food giants such as Yili, Mengniu, and Panpan, to quickly conquering microporous breathable film technology for medical protective clothing in extreme environments, Hongyu Packaging Materials' boundary expansion has always followed the principle of "technology homology, customer association".
At present, the company has obtained 61 patents (including 8 invention patents). This "problem-solving-oriented" innovation model allows enterprises to perfectly avoid the trap of blind diversification, ensuring that every R&D investment can be converted into real orders and market share.
Profit password: the "three eyes" of lean management and structural optimization
The explosive growth of profits in 2025 is not an accidental pickup of market dividends, but stems from an internal management revolution that penetrates deep into the bone marrow. As pointed out in the announcement, first of all, the company optimized the customer and product structure, and the proportion of high-margin customer orders increased significantly. This strategy allowed the company to achieve higher profit margins in sales, effectively improving overall profitability.
Secondly, Hongyu Packaging Materials has also strengthened the analysis of procurement costs and price negotiations, and greatly reduced the cost of raw materials through centralized procurement. In the current global economic environment, raw material prices fluctuate frequently, and effectively controlling costs is undoubtedly an important means to improve profitability.
In addition, Hongyu Packaging Materials has deepened lean production management and improved operating efficiency. On the one hand, this reduces resource waste by improving the production process, and on the other hand, it also improves the flexibility and responsiveness of production, allowing the company to adapt to market changes more quickly. At the same time, the company's improvements in accounts receivable and inventory management have reduced the provision for credit impairment and further increased profits.
With Zhu Shaohua's "three eyes" management philosophy, the first eye focuses on profit and cash flow, the second eye focuses on inventory and loss, and the third eye focuses on quality control.
Technology Paradigm: Reshaping "Empiricism" with AI Intelligence
In the digital factory of Hongyu Packaging Materials, the "master empiricism" that the traditional printing industry has relied on for a long time is being completely replaced by "digital rationality". In view of the long-standing stubborn diseases such as missed detection, color aberration, and color cast in the industry, the company has invested heavily in comprehensive intelligent transformation.
In the current production line, 8K high-definition industrial cameras have completely replaced the artificial naked eye. The system realizes real-time comparison of massive images per second, and any small pixel-level defects cannot escape the monitoring of the AI alarm system. This kind of online monitoring of the whole process from printing, lamination to slitting not only greatly reduces the labor intensity of workers, but more importantly, improves the product yield to the extreme of industrial grade.
"Talent is the first resource and the only variable for innovation." Hongyu Packaging Materials has established in-depth industry-university-research cooperation with top domestic universities such as Huazhong University of Science and Technology, closely integrating the "algorithm brain" of universities with the "manufacturing hands" of factories. Nearly 20 internal scientific research projects are held every year, allowing technical talents to iterate rapidly in actual combat. The company not only requires technical talents to study laboratory data, but also encourages them to go deep into the front line to connect with customers to ensure that innovation is not "behind closed doors", but "cruise missiles" that accurately hit market pain points.
Future map: big health, new materials and the sea of stars of globalization
Standing at a new starting point for a sharp increase in net profit, Hongyu Packaging Materials' ambitions obviously go beyond the flexible packaging track.
Vertically, the company is digging deeper into the field of big health and pharmaceutical packaging. The strict requirements for sealing, sterility and material stability of pharmaceutical packaging are the natural application field of Hongyu packaging material technology overflow, and this high-barrier track will bring more lasting profit support to the company.
Horizontally, the new materials sector has become a new driving force for the company to accelerate. In response to the high-end demand for new energy vehicle battery packaging materials and optical and electronic component surface films, Hongyu has achieved a number of key technological breakthroughs and entered the small-batch testing stage, which marks the strategic transformation of the company from a traditional "packaging service provider" to a "high-end functional material supplier".
At the same time, "brand going overseas" has become a must-answer question for Hongyu Packaging Materials. In addition to following the coordinated layout of the global supply chain of major customers such as Angel Yeast, Hongyu has taken the initiative to extend its business tentacles to blue ocean markets with great potential such as Southeast Asia, Russia and Africa.
From a township school-run factory in a remote corner to an industry leader with a double harvest of market value and profit, the success of Hongyu Packaging Materials is essentially a vivid epitome of China's manufacturing industry from "manufacturing" to "intelligent manufacturing".
It sends a clear signal to the market: even in the most traditional and mature cornerstone industries, as long as management is done to the extreme and innovation is engraved into the bone marrow, it can still pass through the industry cycle and achieve irreplaceable industry leadership in the wilderness of involution.