Make The Print Live Artron Uses Digital Technology To Play New Tricks

Make the print "live"! Artron uses digital technology to play new tricks

When we think of printing, we often think of roaring printing presses, long production lines, and ink-stained paper...... It seems as if it is difficult to connect print with art and digital technology. Artron Culture (Group) Co., Ltd. (hereinafter referred to as Artron) is such a unique existence that integrates technology and art.

After years of innovation, development, transformation and upgrading, Artron has created a business model of "printing + IT technology + culture and art", and has now grown into a comprehensive cultural industry group deeply engaged in the field of art, with three operating bases in Beijing, Shenzhen and Shanghai, covering art printing, art data integrated services, art cloud printing, art IP applications, etc., with products and services in dozens of countries and regions around the world.

In recent years, Artron has actively jumped out of the involution, explored the display of traditional culture through exquisite printed materials, and empowered it with digital technology, so that printed materials can be "lived" and embarked on a path of steady growth.

1. Excellent quality, restore the most authentic art

"For a long time, Artron has insisted on high-quality printing, giving prints a sense of art, creatively and artistically presenting the beauty and elegance of prints, and restoring the most authentic art." Wan Jie, chairman of Artron, said.

It is true that printing art is not an easy task, and it requires printing companies to have strong color management capabilities, exquisite printing technology and personalized service. Artron has the largest image processing center in Asia, bringing together world-class image color processing equipment, and has a complete front-end and back-end image color optimization and control technology system, which can effectively restore the charm of works on various terminal materials and equipment. In the process of establishing strategic cooperation with the world's top technology and material suppliers, Artron has continuously explored and established the industry standard of high-quality art printing, and established a comprehensive standardization system from technology to management.

With extensive experience in the field of art printing, Artron's planning team is able to tailor unique art printing solutions for clients in different fields such as fine art, cultural museums, photography, collecting, luxury goods and high-end commerce. Artron combines personalization and craftsmanship to deliver on-demand printing services (PODs) for high-quality products to meet the growing demand for high-quality, on-demand manufacturing in small batches, personalized and multiple frequencies.

For example, Artron has innovatively produced a reproduction-level work of the picture book "The Dream of the Red Chamber", a national first-class cultural relic, (hereinafter referred to as the "Dream of the Red Chamber"). In order to truly present the images of picture books, Artron uses German equipment to scan cultural relics, and collects them with high-definition imaging technology of one billion pixels, so as to achieve the realm of "big picture view". At the same time, Artron has chosen the latest nano-inkjet printing technology to imitate the texture of the original silk, and exquisitely restore the color and charm of the original. It is worth mentioning that its printing method is more like the traditional image silver salt method - that is, the color printed, with wide color gamut, high definition, good texture, long life, unless the paper is destroyed, it is difficult to decolorize.

Art Atlas of Dream of Red Mansions

In addition to advanced printing technology, "Dream of Red Mansions Picture Book" has also put effort into the way it is bound. In order to make it easier for readers to flip through at any time, Artron also invited architect Ma Yansong to design a shelf, and tested no less than five versions, and the shelf is durable. In order to give everyone an in-depth understanding of the knowledge of the Red Chamber, Artron has provided an online experience for the atlas, and each book is equipped with a QR code, which can be scanned with a mobile phone to enter the special page.

With excellent printing quality and considerate service, Artron has won more than 1,180 domestic and foreign awards so far, including the highest awards for all the world's top printing technologies, creating a resounding "Artron business card".

The online interactive application interface of "Dream of Red Mansions Picture Book".

2. Digital empowerment makes printed matter "live".

ARTRON'S ENGLISH NAME IS ARTRON, WHICH MEANS THE COMBINATION OF ART AND ELECTRONIC TECHNOLOGY. Based on art data and digital technology, Artron has established a huge digital asset management system, providing a series of system services such as information collection, asset management, and auction services, and is known as the "great steward of artists".

In recent years, aiming at the general trend of digitalization, Artron has actively responded to the call of the national cultural digitalization strategy and the construction of the national cultural big data system, and has been deploying digital business since many years ago, combining traditional publications with digital technology, vigorously promoting the construction of digital cultural exhibitions, and making printed materials "live".

Based on the physical atlas of "Dream of Red Mansions Picture Book", Artron has created a digital art exhibition of "Dream of Red Mansions" - "Red Mansions: Fantasy" digital exhibition. Through a number of long scrolls, the exhibition presents the classic plots and stories in "Dream of Red Mansions" in the form of grand scenes, such as "The Provincial Concubine of the Yuan Princess", "Daiyu Funeral Flowers", "Baochai Fluttering Butterflies", "Xiangyun Drunken Lying", etc., constructing an immersive digital cultural space that can be felt, traveled and interacted with. These images not only delicately depict the plot of the original book, but also show every detail of the picture vividly through the means of digital art.



In addition, the exhibition also combines the original plot and the content of the picture book, and presents it with digital images. Visitors can interact with the exhibition content through digital interactive installations, and learn more about the cultural connotation and storyline of Dream of Red Mansions. This kind of technological interaction makes traditional exhibitions "live" and brings a richer experience to the audience.

Digitalization not only breaks the limitations of time and space, allowing visitors to appreciate the world's art treasures without leaving home, but also gives the exhibition an immersive experience through virtual reality, augmented reality and other technologies. This trend not only enhances the breadth and depth of cultural communication, but also provides an innovative path for the protection and inheritance of cultural heritage.

At present, a number of cultural and museum institutions are negotiating cooperation with Artron, and the "Dream of Red Mansions" digital art exhibition has toured many cities such as Guangzhou, Shenzhen, Changsha, Hunan, Hefei, Anhui, Zhengzhou, Henan, and Nanchang, Jiangxi. Artron said that this cultural feast will bloom in more cities across the country, so that more people will have the opportunity to appreciate the charm of traditional Chinese culture and feel the infinite vitality of digital art.



The press conference of "Dream of Red Mansions" with the theme of "Dream of Red Mansions: Fantasy".

"Artron has been doing two things for years. The first is to subvert art publications, turn classic works into exhibitions, and make books come alive, which can not only flexibly use electronic devices, but also retain the existence of physical books, rather than replacing books with electronic means, but making books more valuable. The second is to subvert the exhibition model, the set of books "Dream of Red Mansions Picture Books" is an exhibition in itself, which is worth collecting and passing on from generation to generation. "Dream of Red Mansions Picture Book" is just the beginning, and it is imperative for Artron to inherit traditional Chinese culture. Wan Jie sighed.

Expand the world of digital and spread the beauty of art. Through the combination of art printing and intelligent technology, Artron continues to explore the innovative development path out of involution, which will lead art printing to a new future.