Ling Daihong: Some Thoughts from the Drupa Show
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The four-year drupa has come to an end. I have been summing up and thinking about these days. Now put forward some of your own views for the reference of their counterparts.
One. Digital Subversion
The printing press industry is repeating the story of the auto industry. Landa is the Tesla of the electric vehicle industry. Since offset printing technology has emerged, it has been the most popular printing method. Landa has come straight from offset printing and announced their digital presses have offset speed and offset quality. For so many years ago, the manufacturers of digital presses have never been vague. Without such courage and courage, they have always been working hard in the area of personalization in small quantities. Perhaps because of the technology platform, it was decided that many brands of digital presses may be just transitional products.
How does offset press cope with this change? This is a question that several major brand presses are thinking about. Of course, due to cost reasons, digital is not likely to replace offset printing temporarily, and it complements each other in the long term. However, once offset printing loses the halo of new technology, the most valuable assets left by these companies are only channels, manufacturing capabilities and printing application technologies.
Komori is the most active company for digital technology. Since the last Drupa released a strategic partnership with Landa, she has been fighting with Landa for four years and has become Landa's core partner. Komori did not stop its own digital technology research and development. This time, Yachang signed three Komori IS29 digital cameras. Yachang also compared many solutions and technologies. In the end, only IS29 can meet their demanding requirements.
Printing presses will be transformed from the "precision machinery" industry to "photonics and materials technology", and opportunities for Chinese companies will come. However, at present, it seems that China's printing and manufacturing industry is not yet ready. They may be guilty of "opportunist mistakes" in front of a big opportunity.
Unexpectedly, one day, press manufacturing was done by a company like Foxconn.
II. Web to Print Internet Printing
When drupa raised this slogan in 2008, everything started. Now, many print and packaging companies in the US, Europe, and Japan are completely based on the Internet, such as Cimpress, Shuterfly, Cewe, and Great Japan Toppan.
China's cloud printing is in the ascendant. It is a pity that companies that have integrated the Internet and manufacturing processes completely are not seen. The better-developed companies such as Sunnyprint and Yunyin are still working hard to link customers, and automation of production processes is still insufficient. . Of course, Yachang is unique in its own right, Humen Color Printing, Plutonic and other elites in the world are also working hard, even some printing and packaging companies will invest billions of dollars to do it.
III. Israel has become a big winner
Landa, highcon, scodix, and so on, due to the precipitation of digital companies such as Israel's Saturn, Benny Landa's chain of entrepreneurship for decades, led a number of startup companies, Mr. Landa has become Jobs in the digital printing industry. Highcon In the field of Aurora digital die cutting, Scidix has performed very well in the field of digital surface processing. At the exhibition, it won a lot of orders. Many large companies in China have also taken a look at this kind of technology and their purchases have been enthusiastic.
Many companies in Japan also have mastered the digital print core nozzle technology. Kemei, Fuji Xerox, Kyocera and other companies have successively launched their products. On the contrary, American companies and European companies do not have much core advantages. Kodak is also selling core assets.