Larger than life! See how the "unique stunt" of Epson's device can easily grasp the sense of luxury of the label!
With the rise of "self-pleasing consumption", from high-end luxury goods to everyday consumer goods, from food and beverage to electronics...... Brands are looking for more creative and differentiated labels to capture consumers' attention. This shift in market demand has greatly stimulated the rapid development of digital printing technology.
Have you noticed that in recent years, the label digital printing market is very lively, especially in the field of UV inkjet printing, not only the number of equipment manufacturers entering the bureau has increased year by year, but also the technology has rolled out of a new height, so that the function, performance and appearance of the equipment have achieved a qualitative leap in a short period of time, and promoted the rapid development of UV inkjet printing in the field of labels.
As an industry pioneer in the field of UV inkjet for many years, Epson launched the SurePress L-6534VW digital inkjet label printing machine, which is not only unique in terms of printing quality, but also plays a role in the icing on the cake with its unique digital connection varnish technology, which can achieve multiple effects such as frosted, bright, matte, and special texture on the label, increase the added value of products, and help customers seize the high-end market.
Epson SurePress L-6534VW Digital Inkjet Label Press
Some of the sample details are displayed
In this article, Tag Jun will take you to an in-depth understanding of the "unique skills" and "uniqueness" of this device from the perspectives of technology and application.
"A unique stunt"
Line printhead, central drum structure, digital wire varnish technology
Introducing these technical terms alone, few people may be able to really understand the meaning, here is an example. IN FACT, THE INKJET PRINTING PROCESS IS SIMILAR TO THE PROCESS OF A PAINTER'S PAINTING, AND THE PRECISIONCORE® LINE PRINTHEAD ON THE DEVICE IS LIKE A PAINTBRUSH IN THE ARTIST'S HAND, WHICH CAN OUTLINE DIFFERENT DETAILS. As shown in the video, the PRECISIONCORE® line printhead with intelligent drop conversion technology enables a minimum drop size of 3.2pl (picoliters), ensuring high-precision output from the inkjet process, whether it is fine text or a large area of ground.
The central drum platform device can precisely control the tension of the substrate to ensure that the tension of the substrate can be in the best condition, similar to the painter who must taut the canvas when painting. In addition, the design of the central drum structure also ensures that the distance between the Epson print head and the substrate is very close, so that the ink dots can be very accurate, which is the key to ensuring beautiful image quality.
Central drum platform device
The W CMYK DV (Digital Varnish Connectivity) printing mode uses low-migration CMYK and high-opacity white ink as the base printing, and adds innovative in-line digital varnish technology to achieve multiple varnish effects in one step. A painting has just finished painting without coloring, no polish, will look bland, and the digital line varnish technology is just similar to the finishing process after painting, through the digital line varnish technology can achieve accurate overprint and printing details performance, such as local highlights, matte, 3D effects, special textures, etc., and finally present a customer with a very accurate overprint, with concave and convex texture, the overall without any color difference of high value-added label products, which is also one of the most eye-catching "unique skills" of the equipment.
Some of the sample details are displayed
"Different"
Establish differentiated competitive advantages and race to new heights
The Epson SurePress L-6534VW digital inkjet printer is destined to be extraordinary, which can not only turn an "inconspicuous" small label into a high-end product full of beauty in the eyes of customers, but also help customers establish differentiated competitive advantages in multiple segments, create greater value, and compete to new heights.
01
"Big business" in the handbook
In recent years, as a new consumption trend, the "handbook economy" has formed a market circle with high viscosity and high repurchase rate, and the tape, as the "favorite" of handbook lovers, has been deeply loved by young consumers in recent years, and the market potential is huge.
As shown in the figure below, the product is a customer of Epson using SurePress L-6534VW digital inkjet printing machine to produce some PET tape samples, these tapes use the equipment high concealment white ink printing digital line varnish and other technologies to achieve linear changes in the pattern, so that it can show different colors in different lights, lifelike, and at the same time, the change of the thickness of the picture varnish is used to enhance the product from the plane to the three-dimensional visual and tactile sense, increasing the texture and layering of the product. It greatly enhances the visual impact and appeal of the picture. In the era of the pursuit of complex and exquisite tapes, this kind of special oil tape is widely welcomed by the market and is very popular.
Detail display of special oil PET tape
02
"Beautician" in daily chemistry
The daily chemical industry is not only the main battlefield for consumption upgrading, but also the Shura field for brand iteration. From traditional giants to cutting-edge domestic products, the competition between brands has gradually shifted to the high-end market. As the "façade" of daily chemical products, high-end product decoration needs a label printing scheme that can reflect the high-end sense and uniqueness of the product.
The figure below shows a high-end daily chemical label developed by an Epson customer using the SurePress L-6534VW digital inkjet press. The overall design of the label is bold and avant-garde, with the help of Epson equipment's stable output and high-precision printing, it perfectly reproduces the natural gradient effect of the label pattern and the ups and downs of the wave pattern, and at the same time, the use of digital line varnish technology makes the gold powder on the label shine, improves the overall brightness and dazzling effect of the label, and makes the label as a whole have a strong sense of three-dimensional space. The label won the 2024 Ida Cup Label Award for Best Digital Printing.
The winner of the 2024 "Ida Cup" Label Award for Best Printing in Digital Printing
The following film daily chemical label is made of SurePress L-6534VW digital inkjet printing machine solid white ink base, cypress leaves through digital varnish to make its color change with the change of observation angle, with a strong three-dimensional sense, so that the label is full of vitality and vitality. The label has won the silver award in the daily chemical category of the 2024 "Ida Cup" Label Awards.
2024 "Ida Cup" Label Award Silver Award Winning Works in the Daily Chemical Category
03
The "patron saint" in anti-counterfeiting
In today's market, a beautiful, unique label with a high degree of anti-counterfeiting features can not only effectively prevent the circulation of counterfeit products, but also increase consumer trust and favorability of the brand.
In order to avoid repeated use, the customer used SurePress L-6534VW digital inkjet printer to add variable data printing to the consumption voucher, and the fine text was clearly visible, which highlighted the high-end quality and increased the anti-counterfeiting characteristics of the product, which was highly recognized by the customer. The label has won the 2024 "Ida Cup" Label Award for Best Printing in the Combination Printing Color Screen category.
The winner of the 2024 "Ida Cup" Label Award for Best Printing in the Combination Printing Color Screen Category
To sum up, Epson SurePress L-6534VW digital inkjet printing machine has injected "fresh blood" into the process innovation of label products due to its advantages of wide color gamut, accurate overprint, stable output, and digital varnish technology, providing more creative space and providing customers with a strong impetus to compete in the high-end market.
In the future, Epson is willing to continue to work with customers to transform the advantages of innovative technology into a competitive "blade" in the hands of customers, and help customers maximize their benefits while helping them achieve digital transformation and upgrading.