Jointly Starting A New Journey In On-Demand Printing

Signing Ceremony Scene (left: Liu Yi, General Manager of Dongguan Haoxin Precision Machinery Co., Ltd.; right: Chairman of Hongxianda Group)

The signing ceremony was grandly attended by Qiu Yingyi, Chairman of the Publications Printing and Quality Work Branch of the China Printing Technology Association; Zhang Yi, Chairman of the Beijing Printing Association; Chen Qi, Executive Deputy Secretary-General of the Tao Fen Foundation; Liu Yiping, Chairman and General Manager of Beijing Keyin Media Culture Co., Ltd.; and many other industry colleagues and media representatives, who gathered on-site to witness this important moment together.

First, the Chairman and President of Hongxianda Group, Zhang Junxian, delivered a speech. He mentioned that the global printing industry is undergoing unprecedented digital transformation. For Hongxianda Group, this signing is not simply the introduction of equipment, but also lays the foundation for the group's preparation and construction from 'zero to one,' marking a solid step forward in building a 'smart factory.' The cooperation reached between both parties is not only a key step for Hongxianda Group to improve its industrial chain and enhance production quality but also a concrete practice in implementing the national strategy to develop new quality productivity and promote the localization of printing equipment. He expressed the hope that by introducing Haoxin's advanced equipment and combining it with the group's own digital production advantages, they will fully create a new integrated book supply chain service system of 'printing, warehousing, and logistics.'

Chairman and President of Hongxianda Group

In his speech, Liu Yi, General Manager of Dongguan Haoxin Precision Machinery Co., Ltd., mentioned that in 2024 Haoxin will officially enter the digital post-press binding field. The digital book block production line signed with Hongxianda this time is one of the core achievements in this new track. He stated that the digital book block production line is only a part of Haoxin's product portfolio. Today, Haoxin's digital post-press binding equipment has formed a complete product matrix, covering comprehensive solutions of 'software and hardware' and 'digital and traditional.' This specifically includes digital variable-fold book block production lines, as well as complete process solutions for hardcover, perfect binding, saddle-stitching, and sewn binding, capable of providing one-stop digital post-press services from single machines to connected lines, and from hardware to software. He emphasized that in the future, Haoxin will add value to cooperation and contribute to the industry with solid products and attentive service.

Haoxin's extensive product line (top: digital variable saddle stitch bookbinding thread, middle: wide-width bookbinding thread, bottom: digital variable perfect binding thread)

Chen Qi, Executive Deputy Secretary-General of the Taofen Foundation, introduced in his speech that the Taofen Foundation aims to inherit and promote Mr. Zou Taofen's spirit of 'loving the people and sincerely serving them,' and always focuses on the healthy development of the entire publishing, printing, and distribution industry chain. Haoxin and Hongxianda have reached cooperation from two dimensions: equipment manufacturing and logistics services. This not only represents active coordination along the industry chain but also responds to the era's call for 'craftsmanship' and 'service spirit.' He stated that the Taofen Foundation is willing to work with industry colleagues to vigorously support such pragmatic cooperation and contribute to enhancing the comprehensive competitiveness of China's publishing industry and building a society that values books.

Executive Deputy Secretary-General of the Taofen Foundation

Liu Yiping, Chairman and General Manager of Beijing Keyin Media Culture Co., Ltd., mentioned in her speech that in the past two years, under the policy guidance of industry authorities and with the collaborative promotion of the publishing and printing industries, on-demand publishing has developed rapidly, moving from a 'small step' phase to an 'accelerated' phase. She stated that this cooperation between the two parties is not just a simple equipment purchase, but an important practice of jointly promoting deep collaboration in the on-demand printing and publishing supply chain and clearing industry bottlenecks. It is also a key measure to help publishers reduce costs and increase efficiency, optimize production processes, and innovate business models. This cooperation plays an important guiding role in promoting the digital transformation of the publishing and printing industry and enhancing the overall competitiveness of the sector.

Chairman and General Manager of Beijing Keyin Media Culture Co., Ltd.



With the joint witness of leaders, guests, and industry colleagues, the signing ceremony was successfully completed. The "Haoxin CP Super Wide-Format Roll Paper Variable Fold Book Core Digital Production Line" introduced in this signing will primarily serve the publisher's print-on-demand book business. Through the innovative model of "print-on-demand with zero-distance logistics; immediate printing and delivery with zero book inventory," it integrates the full chain of printing, binding, warehousing, and logistics, building a more efficient and flexible print-on-demand system for publishers and creating a brand-new business model for publishing and distribution. Haoxin's large-format, high-capacity digital book core production line can perfectly adapt to post-processing of wide-format digital printing, realize flexible production of multiple categories in small and medium batches, support variable book thickness, and balance production efficiency with product diversity. It is widely used for the production of small to medium batch perfect-bound orders of textbooks, supplementary teaching materials, journals, catalogues, notebooks, exercise books, and other products.

During the on-site exchange session, Qiu Yingyi, Chairman of the Publications Printing and Quality Work Committee of the China Printing Technology Association, highly praised Hongxianda Group's strategic initiative to implement print-on-demand. He mentioned that there are still many development challenges in the print-on-demand field, and numerous issues remain to be resolved. This strong collaboration between both parties can not only help improve efficiency and quality in the publishing industry and support focused development, but also empower the digital transformation of the entire publishing and printing industry, injecting new momentum into the high-quality development of the sector.

Chairman of the Publications Printing and Quality Working Committee of the China Printing Technology Association

Zhang Yi, Chairman of the Beijing Printing Association, fully affirmed Hongxianda Group's strategic layout this time. He stated that Hongxianda Group's layout in the on-demand printing field sends a positive market signal for the industry's transformation, upgrading, and integrated development, and he expressed high hopes for the long-term strategic development of Hongxianda Group.

Chairman of Beijing Printing Association

After the signing ceremony, a group of industry leaders and attending guests visited the storage and logistics base of Hongxianda Group as well as the on-demand printing production workshop, observing the industry scene up close and gaining a true appreciation of the company's strong capabilities and long-term development plans.

Site Visit

This time, the two parties have joined forces, officially embarking on a new journey of collaborative development. In the future, both sides will deepen their industry engagement and focus on innovation, leveraging the ultra-wide roll paper variable-fold book core digital production line to empower industry upgrades, jointly leading the digital transformation of on-demand printing, witnessing new industry developments together, and exploring the future of industry upgrading.