Jingdong and Tencent launched an environmentally-friendly express box, but they encountered a bad review.
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Recently, Tencent and Jingdong Logistics jointly launched a DIY environmentally friendly custom express box. The courier box is brightly colored, and the blue color of the box has obvious Tencent features.
According to Jingdong Logistics, Blue Logo is Tencent's brand standard color, Tencent Blue, designed by Tencent and the authoritative color agency PantoneColorInstitute. It is one of Tencent's 20th birthday gifts.
The strange shapes on the eco-customized courier boxes are not meaningless. They each represent 5 DIY life creative elements. As long as you cut and fold according to the sideline, you can turn the courier box into a treasure.
However, after the carton was released, it was subjected to a series of bad reviews. Some people think that these creative elements have no use value. Whether it is a penguin coaster, a pen holder, a mobile phone holder, or a mobile phone charging holder or a winder, it is too simplistic and not practical. Very few people in real life need to use these things.
Others believe that although this carton is called a green box, it is actually not environmentally friendly:
However, Jingdong Logistics said that these five express delivery boxes are only the beginning of the environmental awareness of JD.com and Tencent, and the two parties will launch more new products on environmental protection.