Jihong Co. × Google | Leading the Way with AI Co-Creation to Drive New Growth Momentum Abroad
On August 3rd, Mao Yixing, Vice President of Google China, along with nearly 30 experts including key account directors, industry specialists, advertising product experts, and marketing growth consultants, gathered at Jike Printing for a quarterly strategy review and deep AI co-creation meeting. This was Google's third visit to Jike Printing this year, following two visits in the first half of the year.
The theme of this meeting: 'Together as One · Smartly Break Through' - focusing on aligning growth in the second half of the year, breaking through ceilings, and boosting efficiency with AI.
Google×Giikin AI: Deep Collaboration, Exploring Cooperative Space
Giikin has already taken the lead in the industry in building AI capabilities, and its self-developed Giikin AI has established an AI capability matrix covering multiple core overseas business scenarios. In this exchange with Google, Giikin focused on sharing the two modules most relevant to Google's expertise-JiJing (AI Content Generation Hub) and JiTou (Intelligent Advertising Aggregation Engine).
Google took a deep dive into Giikin's existing capabilities and actual needs in JiJing and JiTou, fully listening to Giikin's core requirements regarding content generation efficiency and advertising precision. Leveraging its strong foundation in model capabilities, platform data, and industry experience, both sides explored in depth the direction for future resource integration and support-how to perfectly align Google's top capabilities with Giikin's business scenarios, allowing Giikin AI to continuously evolve to even higher levels on its solid foundation.
Comprehensive Empowerment with Content and Data: From Hit Content Summaries to Competitive Insights, from Data Foundations to Smart Decisions
In the areas of content and data, Giikin and Google have engaged in deep collaboration and exploration.
Looking inward, Google applied data technology and content analysis methods to jointly build a content visualization system interface with Giikin, systematically summarizing and analyzing the vast history of high-quality content accumulated on the Google platform. They extracted cross-category patterns for hit content-what kinds of openings grab attention, what pacing drives clicks, and what emotional expressions boost conversions. This methodology is fully presented through a visual interface, allowing data to directly drive creative decisions, and is integrated into Giikin AI's modules to provide more dimensions of reference and inspiration for AI-generated content.
Looking outward, both parties explored a four-layer market insight methodology: diagnose your own situation, assess market competition, spot potential growth points, and deploy growth SOPs-helping Giikin continuously find its own growth opportunities within a broader competitive landscape.
On the data side, Google introduced the BigQuery intelligent data platform-leveraging Google's powerful AI analysis capabilities, it can integrate deeply with Giikin's business data, unlocking significant value in core scenarios like multimodal content analysis, natural language data Q&A, and smart product selection and ad placement recommendations. Following this direction, both parties will continue to explore and co-create, making data intelligence a real driver for business decisions-precise, evidence-based, and impactful.
Brand 3.0: Performance Ads Win the Present, Brand Building Wins the Future
This conference features a special session on branding, where Google shared its YouTube full-funnel brand growth methodology. It lays out the full brand journey: starting with YouTube Masthead and YouTube Select channels to build broad and strong brand awareness, moving to VRC/VVC for deep content interaction to establish brand preference, and finally using Demand Gen to drive immediate purchase conversion-essentially taking the brand from 'being seen' to 'being remembered' to 'being chosen.' Alongside this, the BLS × SLS × CLS × MMM brand effectiveness measurement system was introduced to make the value of brand investment more clearly quantifiable, attributable, and optimizable, truly achieving integration of brand and performance.
From impressive growth results to Giikin AI receiving full support from Google; from the systematic accumulation of best-selling content methodologies to the strategic launch of a full-funnel brand approach-what Giikin and the Google expert team have achieved is a true strategic resonance.
In this critical era where AI is reshaping the global market, those companies that dare to explore first and engage in deep co-creation will ultimately become an unstoppable force on the global stage.