The growth rate is over 20%! Deeply cultivating the packaging of household appliances, Jiangnan Printing has run from the town to the world~
The editorial department of "Print Manager" magazine carefully planned a special report on "Climbing Action", with the theme of "Striving to Climb Resilient Growth", by excavating and reporting high-growth enterprises, hidden champions, and excellent cases, to stimulate the wisdom and courage of change in the whole industry chain, boost industry confidence, and lead industry growth.
The company reported in this issue is Yuyao Jiangnan Printing Co., Ltd. (hereinafter referred to as Jiangnan Printing).
➤ Based on market demand, deeply cultivating the field of home appliance packaging, and constantly exploring new growth variables, Jiangnan India has embarked on a continuous leap forward in the development path.
Ningbo is known as the "capital of private economy", not only has the "ancestor" of business, Fan Li, boating on Qianhu Lake, but also gave birth to Wang Yangming's "equality of the four people" and Huang Zongxi's "business is the foundation" of the ideological genes. Today, the private economy has accounted for nearly seventy percent of Ningbo's GDP, and Ningbo's private enterprises are fighting hard in the tide of market economy, writing one legendary story after another. The development history of Yuyao Jiangnan Printing Co., Ltd. (hereinafter referred to as Jiangnan Printing) is also the same. Founded in 1987, after more than 30 years of spring and autumn, Jiangnan Printing has been deeply engaged in the field of home appliance packaging, and has transformed from a small workshop into a one-stop modern enterprise of color printing and packaging with an annual revenue of more than 300 million yuan and an annual growth rate of more than 20%, running from a small town in Jiangnan to the world......
Adapt measures to local conditions and anchor the home appliance packaging track
Yuyao is an important home appliance production base in China, bringing together many well-known home appliance brands and industry leading enterprises at home and abroad, and the products are exported to all over the world. With its unique geographical location, perfect infrastructure and strong industrial base, it has formed a huge industrial chain with nearby support, local materials and interdependence, which can be called "China's home appliance capital". Jiangnan India fully excavated local industrial resources, focused on the home appliance packaging track at the beginning of its establishment, and created a competitive highland with high-quality products and services.
"The household appliance packaging market in Zhejiang is huge, and the household appliances are mainly corrugated packaging, and corrugated products have a certain transportation pressure, and the transportation radius is generally within 200 kilometers. Therefore, we seized the opportunity very early and actively gave full play to our geographical advantages to provide integrated supporting services such as color boxes and manuals for home appliances such as hair dryers, vacuum cleaners, and humidifiers. Xu Jiawei, sales director of Jiangnan India, said.
Jiangnan printing small household appliance packaging product diagram
"At the beginning, Jiangnan Printing mainly started in the field of small household appliance packaging, which was relatively small in size and relatively simple in technology. My father's family went to the door and took the initiative to contact the brand, and accumulated a lot of initial customer resources. "
However, in the face of increasing market competition, "we realized that most of our peers are still willing to buy small size printing machines with a short return on investment cycle, and relatively higher priced large size printing equipment is often prohibitive, but there are opportunities in areas with fewer people." "
At the same time, with the improvement of the maturity of the industrial chain, the release of dividends after China's accession to the World Trade Organization, and the impact of international industrial transfer, international orders increased significantly at that time. "We found that overseas markets have more demand for home appliances with larger specifications", so in 2003, Jiangnan Printing introduced a Global Rapida 142 offset printing machine, and began to undertake more large-scale home appliance packaging business, and established the development direction of focusing on large-size corrugated color boxes and color box printing tracks.
With the help of new equipment, Jiangnan Printing quickly found its positioning, entered the "fast lane" of development, and successively built printing bases in Jiyuan, Henan, Yinchuan, Ningxia, and Nanning, Guangxi, to further expand production capacity, and successively purchased nearly 20 Roland 142, 165, and 185 large-format printing presses, covering East China, Central China, South China and other regions.
Adapting measures to local conditions and adapting to the times is the wisdom of Jiangnan India to continue to move forward in the fierce competition in the Red Sea.
Take the initiative to break through and explore new growth variables
Focusing on the home appliance packaging track is the confidence of Jiangnan India, and continuous change is the driving force for its sustainable growth.
"The fierce competition in the home appliance industry and the rapid pace of product replacement require our packaging solutions to have rapid response and innovation capabilities." With the development of printing technology and the improvement of consumption level, Jiangnan Printing has gained insight that more and more home appliance brand customers tend to choose high-quality packaging boxes with higher added value and high quality, so they will further promote business adjustment and transformation, open up new tracks for high-quality color boxes, and tap new growth variables.
"The development of new business is not something that can be completed overnight, but is based on the accumulation of technology, technology and experience in the home appliance packaging industry for many years." At present, corrugated color box printing accounts for 70% of the business volume of Jiangnan Printing, gray board hardcover boxes account for 20%, and the remaining 10% is manual printing.
Jiangnan Printing boutique packaging product map
In addition to the development of the track, the exploration of potential markets is also the secret weapon of Jiangnan India to achieve growth. Driven by Xu Jiawei, Jiangnan India set up a second sales department on the basis of the original team to further increase market development efforts. "This team is mainly composed of post-90s and post-00s, and everyone is very young, energetic, energetic, and innovative."
In order to provide customers with a better service experience, Jiangnan Printing has reorganized the original cost budget and quotation logic, and formed a more complete standardized operation white paper. "In fact, many customers don't know what they really want when they communicate with us. Jiangnan India's marketing team has synaesthesia and can accurately grasp the needs of customers and help them solve practical problems. In addition, Jiangnan India has also set up an office in Shanghai, which can provide more timely and intimate localized services for surrounding customers.
Ningbo is located in the core hub of the Yangtze River Delta region, with Ningbo Port, Beilun Port, Zhoushan Port and other large ports, with convenient transportation and well-developed import and export trade. Based on the superior geographical location and industrial resources, many of Jiangnan India's customers are mainly foreign trade export orders, and at the same time, it has also expanded some overseas business.
In Xu Jiawei's view, there are certain differences between the overseas market and the domestic market in terms of demand, this part of the market is mainly customized, small batch orders, from size to content are basically personalized, and at the same time, due to the fixed transportation time, it has a very high timeliness. "This requires Indian companies to have strong response capabilities, production capacity, and professional capabilities, which are precisely the core competitiveness of Jiangnan India."
Talking about the future, Xu Jiawei said that Jiangnan India will continue to explore the market, further involved in daily necessities, food and other fields on the basis of home appliance packaging, and plans to achieve new growth in the next three years. "The printing and packaging industry is both a sunset industry and a sunrise industry. Although the market competition is fierce, any product needs packaging, and corrugated packaging is an ideal sustainable solution so far, and I believe that it will be an 'evergreen' for a long time. There will always be a market, and what we need to do is keep digging. "