Industry giant Mondelēz International makes another move! Cadbury drinking chocolate changed to paper cans!
Mondelēz International is changing the packaging of Cadbury drinking chocolate in Australia to EnviroCan paper liners to replace traditional metal paper cans. The new packaging is made from more than 60% recycled cardboard and is recyclable in Australian curbside bins. The packaging redesign is part of Mondelēz International's efforts to improve recyclability and support circular packaging solutions. It also includes a QR code that links to the company's SnackingRight platform, which provides recycling guidance and information on sustainability initiatives.
Mondelēz International's Director of R&D for Australia, New Zealand and Japan, Natalie Thomas, said the company was proud to offer the flavours that Australians know and love through sustainable packaging solutions. "Our partnership with Senogo is a key step in advancing our packaging initiatives in Australia, and by adopting EnviroCan, we are taking another step towards achieving our sustainability goals and empowering consumers to participate in responsible recycling practices. This is not only in line with our commitment to sustainability, but also meets the expectations of our customers and consumers – because it's the right thing to do. "
John McEwarmy, regional sales manager for Seneg Australia and New Zealand, said bringing paper closures to market was a real collaboration. "Both teams were agile in tackling design, testing and implementation challenges, providing expert support at every stage, and the resulting solution reduced environmental impact and aligned with the changing needs of Australian retailers and consumers – a testament to the power of innovation and collaboration."
In fact, Cadbury Drinking Chocolate is not the first brand to use EnviroCan carton packaging. Previously, Senog partnered with Marigold Health Foods to develop a new, fully recyclable packaging for a variety of plant-based foods – EnviroCan. According to Schenegg, 95% of the material composition of the paper can is paper, of which 60% comes from recycled materials. While other materials are still used for parts such as aluminum seals, LDPE lids and liners, the proportion of paper cans has increased significantly overall. This cooperation marks a new breakthrough in the market for Senecke paper cans.
Compared to the previous metal packaging, the total weight of the EnviroCan has been reduced by more than 20%. This not only reduces fuel consumption during transportation, but also reduces carbon emissions to the environment. To achieve this, Seneg invested heavily in two years of research and development before launching the EnviroCan. It is worth mentioning that the new packaging is fully compliant with UK and European recycling regulations, making it very convenient for consumers to dispose of their daily waste collection.
With the launch of EnviroCan, Marigold Health Foods is once again demonstrating its strong commitment to sustainability. This package is not only suitable for nutritional yeast, but can also be used in a wide range of plant-based foods such as broths, plant-based meat and fish alternatives. EnviroCan's success story sets a new benchmark for the food packaging industry and drives the industry towards a greener environment.
Similarly, another food company, Margaret Health Foods, has teamed up with Senog to launch a new, fully recyclable packaging designed for a wide range of natural plant-based foods. Margaret's product line includes nutritional yeast, broths, gravies, stock cubes, sauces, as well as plant-based meat and plant-based fish. Margaret has always been committed to using high-quality raw materials without artificial additives and palm oil to meet the needs of consumers who are looking for healthy, sustainable and ethical production. This fully recyclable packaging solution designed by Senog is a testament to Margaret's commitment to sustainability and innovation, setting a new benchmark in the industry.
Margaret's new packaging is made primarily of cardboard and is complemented by an aluminum foil closure and an LDPE plastic lid. In the design and production of materials, several innovative technologies are employed. EnviroCan's paper bottom ensures the safety and optimal shelf life of food products by providing an oxygen barrier and a moisture barrier. Compared to traditional rigid packaging, this new packaging is more than 20% lighter, significantly reducing fuel consumption during transportation. At the same time, it has a lower environmental footprint thanks to the use of sustainably sourced recyclable materials.
Margaret's move from metal cans to paper packaging is highly consistent with its commitment to environmental protection. 95% of the new packaging is made up of paper material, of which 60% comes from recycled waste paper. This circular packaging design supports a circular economy and can be effectively recycled in the UK's waste paper recycling system. The remaining 5% is lining material to protect the product. At present, the new packaging has been launched in major supermarkets in the UK, and it is marked with the OPRL recycling mark to facilitate consumers to recycle correctly.
Industry Giant Mondelēz International Made Another Move
Mar 15, 2025
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