In the past seven years, it has launched a total of 240 million excellent green printed materials. Beijing Green Printing Project Huiminsheng
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Ms. Wang, a civil servant in Chaoyang District, Beijing, likes to study. She just recently “promoted” her mother. She recently planned to choose books for her two-year-old daughter. When the reporter visited Wangfujing Xinhua Bookstore, she saw that she was in front of the green printing counter of the bookstore. She told reporters: "Now choose books for children, not only consider the quality of the book content and the beautiful decoration, in order to ensure the health of the children, whether Green printing is also a necessary reference factor."
Nowadays, green printing counters can be seen in large bookstores in Wangfujing, Xidan, Asian Games Village and Zhongguancun in Beijing. Green printing posters are often seen in subways and bus stop signs. The public has gradually deepened their understanding of green printing. Readers have adopted green printing as the standard for selecting books, and more and more excellent green printing publications... This is all in Beijing Green Printing Project - Excellent Youth Reading Green Printing Demonstration Project Under the circumstance, the green printing results have become increasingly epitome.
7 years of immersion in the industry, the impact of the industry is deepening
In order to promote the popularization of green printing in Beijing and give play to the demonstration and driving role of the capital Beijing, Beijing Press, Publication, Radio and Television Bureau launched the Beijing Green Printing Project in 2012 in accordance with the overall deployment of the national green printing strategy. A green printing demonstration project for adolescents (infants and children) reads funds every year to encourage publishing houses and printing companies to implement green printing.
According to Zhang Shuli, a researcher at the Printing and Publishing Office of the Beijing Press, Publication and Radio and Television Bureau, according to statistics, in the past seven years, the Beijing Municipal Press, Publication, Radio and Television Bureau has launched a total of 7,728 kinds of excellent youth green printing demonstration books, 240 million copies, and participating publishing units and printing companies. From the first 13 and 6 respectively, it has grown to 49 and 37 this year.
“After 7 years of development, the promotion role of Beijing Green Printing Project has become more and more obvious. The number and scope of participating publishing houses and printing companies are increasing, the influence of the industry and the promotion of green printing implementation. Force has a leap-forward improvement, and the journey of 'dip green' for youth publications has become more and more deep." Zheng Zhiye, director of the printing department of Foreign Language Teaching and Research Press Co., Ltd., commented to reporters.
Zheng Yuanyuan, deputy director of the editorial office of the Chemical Industry Press, told the reporter: "Since participating in the demonstration project in 2013, the chemical industry has a list of more than 400 kinds of books, of which 240 kinds of books have been funded. This part of the funds was used to select printing enterprises. , reward editors, greatly mobilized the green printing enthusiasm of the editor and the printing factory."
FLTRP and Beijing Publishing Group Co., Ltd. were the first two publishing units to participate in the project. After 7 years of deep participation and active promotion, their youth reading materials printed in Beijing have basically achieved green printing.
Beijing Lifeng Accor Great Wall Printing Co., Ltd. is one of the first printing companies to participate in the Beijing Green Printing Project. In the past seven years, it has selected more than 1,400 green printing titles for young people and received nearly 6 million yuan in award funds. Guo Jian, general manager of the company, told the reporter: "The implementation of green printing has increased the operating costs of enterprises, and the government's subsidy measures have reduced the burden on enterprises to a certain extent, taking into account the interests of enterprises."
The same is true for Hongbo Haotian Technology Co., Ltd. In the past two years, the company has more than 40 kinds of youth books to participate in demonstration projects, and received more than 400,000 yuan of award funds. Liu Chunyan, the general manager, told the reporter: “Supporting funds not only eases the pressure on enterprises, but also recognizes them and encourages them to invest more in the production of green printing.”
The lunar effect is more obvious
It’s dyed in the sun and the moon is finally back. Under the instigation of Beijing Green Printing Project - Excellent Youth Reading Green Printing Demonstration Project, green printing has gradually become the consensus of the upstream and downstream of the publishing and printing industry chain. At present, there are 178 green printing enterprises in Beijing. The foreign research institutes, chemical industry associations, Beijing Publishing Group, China Children's Press and Publications Co., etc. have chosen the green printing qualifications as the necessary qualifications for printing enterprises when they choose the cooperative printing factory. bonus.
Recalling the implementation of the project, due to the reader's low awareness of green printing, the complex green printing process, and the high cost of raw and auxiliary materials, the initiative of publishing houses and printing companies to participate in the green printing of young readers is not high. "By vigorous publicity, policy guidance, and financial support, while helping enterprises reduce green printing costs, they fully encourage the enthusiasm of the upstream and downstream participation of the publication printing industry chain, and the leverage effect of green printing engineering projects in the market begins. Highlighted." Zhang Shuli told reporters.
“Because readers' recognition of green printing, the book selected for Beijing Green Printing Project – Excellent Youth Reading Green Printing Demonstration Project will have certain brand advantages, which also makes the publishing company choose the cooperative printing company when it is Green printing companies as a very important indicator." Zheng Zhiye told reporters.
Li Gangtong, deputy director of the Printing Department of China Children's Press and Publications Corporation, told reporters: "In the process of participating in the project, the publishing house put forward higher requirements for printing companies, so that printing companies with good green printing are constantly involved. And vice versa."
In this regard, Zheng Yuanyuan also shared the same feeling. She told reporters: "With the attention and recognition of green printing in the market, it also promotes editors and authors of the publishing house to pay more attention to and pay attention to the medium and quality of the book, thus forming a benign cycle."