In the 15 years of digital transformation, the book market has been growing. What does this mean? B
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Sargent seems to want to explore more about what Reddy mentioned in the flooded entertainment market where consumers go.
"In the long run, it is optimistic. I agree." He said, "But I think that the continuous changes in consumer purchasing behavior in the next few years will bring about some serious problems." For example, the trend of the US book retail industry will The discoverability issues that come with changes in buying patterns. ”
“We need to protect a lot of shelf space that people can browse. This is probably the most important thing.”
Sargent was pleased to see the rise of audio books because the audio book “brought those who didn’t read often to the reading context and cultivated new readers.”
"So far, the book industry has done a very good job of dealing with digital subversion. The next thing to face is the change in consumer buying patterns."
For this forum, some observers pointed out that since the emergence of anti-monopoly issues that plagued the industry a few years ago, it is difficult for such a lineup of guest combinations to be seen in this large-scale industry activity. Such an opportunity to listen to the three top five executives attracted a large audience. But according to Porter Anderson's observations, many of the extra rows of chairs were still empty, which is somewhat ironic.
The CEOs on the stage talked about how well the industry has developed. Right on the right side of the auditorium is where several five booths have been set up. However, the south wing of the entire exhibition area this year is empty, only people waiting in line for the author's signature.
Anderson said that no matter how these senior officials say how the industry makes money, it is an indisputable fact that the US Book Fair has entered a contraction period for many years. In the commentary, he bluntly stated that the atmosphere of the entire forum was harmonious, and that the guests and the presenters jointly built a pleasant and clear prospect for the development of the industry. Most large publishers believed that such a kind of publishing industry would create such a Impression is very important.
A very tricky case
In January this year, Trump’s lawyers tried to stop the publication of Michael Wolff’s best-selling book, Fire & Fury, as Macmillan’s helm, Sargent in a written reply. The practice of accusing the president is "flagrantly unconstitutional."
Asked about the feelings of the time, Sargent said with a smile, “To be honest, my first reaction was: God, this book is going to be sold,” but he quickly realized the seriousness of the situation.
"I pondered two things carefully. One is how to respond to the president. The second is how to use this opportunity to make people, especially Macmillan, understand the importance of freedom of speech."
He pointed out that freedom of speech is the “maximum value” of the publishing industry, and at the same time it recognizes that this value is increasingly being challenged. "This is a matter of great concern to me. Therefore, I thank the President for giving me the opportunity to discuss this issue, and at the same time it has driven the sale of this book."
Whether on stage or off the bench, Sargent raised applause when Trump nakedly made ex ante limits.
Caroline Reddy said: "In the current polarization, there are many people on both sides trying to tell us what to publish. It is not good to listen to any one." In fact, Simon Schuster has also been published. Freedom problem. Last year, Simon Schuster was boycotted by the controversial figure of the extreme right-wing news website Breitbart's editor Milo Yiannopoulos and subsequently cancelled his publication Dangerous.
But as Port Anderson, editor-in-chief, pointed out, Reddy did not mention this matter in the forum.
In the case of the Janopoulos, the publisher experienced several months of legal proceedings to get out. Porter Anderson believes that “this is a very difficult case. In many people’s eyes, its core is also freedom of speech. In this case, a respected publisher may well have done its best to cross the extremes of today’s politics. The minefield of Islamism. This process is sometimes painful, but it also illustrates the sharp line between tolerance and moral responsibility.” It may have the same education and enlightenment as the event of the Virginia Woolf.