IKEA still relies on printed catalogues
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According to the German printing media reported on August 22, Sweden's IKEA Furniture Company has many activities; re-establishing the right of return, launching the “second chance” resale and resale activities, putting aside the plan to establish a large new market, and experimenting with the establishment of a small city. The internal market is an alternative. The website is also restarted until the late New Year. But one thing remains unaffected: the IKEA catalogue. In the next few days and weeks, the IKEA catalogue was distributed to 25 million households in Germany. The IKEA catalogue is published in 55 countries around the world, with 190 million copies printed.
In the next few days and weeks, the new IKEA catalogue was distributed to millions of families.
According to the company, the IKEA catalogue is published in 290 pages, in 38 languages and in 76 different printed versions, depending on the version. According to the Austrian IKEA website, seven paper suppliers have provided the paper base – the printing itself will be carried out in 39 different printing plants. The German version is only printed at the German printing house. In addition to the printed version, the IKEA catalogue will be published again as an e-book.
In addition, as the advertising & sales magazine shows, the new IKEA catalogue is the best on the “instagram” website, which means reducing the cross-page image across two pages, using vertical and square images. Better sharing through social media.
According to the company, the 2019 IKEA catalogue was the first to focus on a complete residential design rather than a single room. Therefore, on the first 100 pages, seven houses with completely different furniture store layouts are displayed. From 16 m2 apartments to family homes with 4 children to sustainable urban apartments – these examples provide inspiration for different styles. The remaining 190 pages are still arranged according to space.
In the 75th year of the establishment of the IKEA furniture store in Sweden, a special “exquisite product” was added in the catalogue as an insert, in which the collection of vintage furniture plays an important role.