IDC latest data: Domestic shipment of large-format printers was 85,225 units in 2016
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According to the latest data from IDC, the total domestic shipments of large format printers in 2016 were 85,522 units, a year-on-year increase of 3.6% compared to 2015, and the increase was reduced.
Of these, 76244 units were shipped in the Graphic graphics market, and 9008 units were shipped in the CAD market. The number of large format printers used in the Graphic market has an absolute advantage. For the Graphic Market, the top five vendors are New Century, Xucheng, Lecai, AiiFar, and EPSON.
Among them, Chinese brands occupy four seats. In 2016, the total shipments of Chinese manufacturers in the Graphic market was 62,732 units, which accounted for 82.3% of all Graphic market shipments.
China's large format printer market is relatively special compared to other countries (Europe and the United States, the Americas, Japan, and Southeast Asia), including special needs such as large numbers of sales brands, high rates of substitution of original consumables, and localized size applications. In recent years, a large number of domestic brands have taken advantage of their brand's prices and flexible sales methods, and they have emerged in favor of customers. The increase in the sales volume of Chinese manufacturers has squeezed the original profit space of foreign investors. Many manufacturers are seeking to change, not only from product performance characteristics but also from sales methods.
With the stagnation of demand in the CAD market in 2016, the advertising and printing and dyeing industries were highly valued by manufacturers in 2016. Some of the most cost-effective, high-speed, high-volume models have received increasing attention in the industry. In addition, the manufacturing industry is still a hot area. From the published high-frequency economic data, China's manufacturing purchasing managers index (PMI), the national consumer price index (CPI) and the industrial producer's ex-factory price The index (PPI) data continue to maintain steady momentum. It is expected that China's GDP will continue to be in good shape in 2017.
The “Internet+” action plan was proposed in the 2016 government work report, hoping to promote the integration of mobile Internet, cloud computing, big data, and the Internet of Things with various traditional industry sectors, bringing new opportunities and new developments. In the field of traditional advertising equipment, it is also possible to see some simple and highly effective innovations that are crucial to the development of the entire industry. The thinking about the upgrading of advertising equipment is being carried out in every aspect of the traditional advertising equipment industry, which is also an opportunity for the development and rejuvenation of large format equipment.
According to Cui Guang, senior research manager of IDC China’s imaging, printing and document solutions, “2017 will be a big year for large-format manufacturers. With the demand for large-format aircraft market, technology homogenization and customer limitations, The competition among manufacturers has become increasingly fierce, and the decline in profits has also received increasing attention in recent years.Chinese domestic manufacturers and foreign companies who first seized new opportunities in the application field and introduced strategic models that are more in line with China’s national conditions, and who will Stand out from the crowd in the competition."

