Hunan Publishing "No Words Ice Book" Stunning Beijing International Book Fair
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On August 23, Hunan Children's Publishing House and Penguin Langdon (Beijing) Cultural Development Co., Ltd. held a creative sharing and copyright promotion conference called “Ice-breaking Journey” at the 25th Beijing International Book Fair.
The protagonist of the event is a book called "Penguin Ice Book: Where is My Home?" From the perspective of a little penguin, the book tells the story of the disappearance of glaciers due to global warming, which makes the little penguin home disappear. This book is the first innovative publication in China that uses heat-sensitive materials in publication. It is the first “ice book” in China – it needs to be frozen in the freezer layer for 15 to 25 minutes before reading. As the temperature rises, the contents of the book fade away until it becomes completely white.
At the event site, through video playback and physical demonstrations, all the audience present at the scene saw the magical side of the "ice book" and they were amazed.
Liu Zhangyu, deputy director of the Hunan Provincial Press, Publication, Radio and Television Bureau attended the event and delivered a speech. He said that "Bing Book" combines the creation of picture books with the transformation of printing technology. It is a collision process of inspiration in the four fields of concept, technology, publishing and printing. It promotes the upgrading of traditional publishing industry and promotes children's books. It is of great value to integrate innovation goals.
Subsequently, the well-known advertising creative person, "Ice Book" author Jin are a story about the creation of the ice book. He said that the penguin logo, global warming, and temperature-sensitive ink technology, which are three seemingly unrelated products, have produced wonderful ideas. Hunan Children's Publishing House overcomes the difficulty of changing the timing of ink materials and temperature, and finally published this "Penguin Ice Book", which is really remarkable.
Miao Hui, editor-in-chief of Penguin Langden (Beijing) Cultural Development Co., Ltd., shared the thoughts and influences that “Ice Book” will bring to the global children's book publishing.
When Yang Hui, head of the Asian Publishing Service Department of Nelly Printing Co., Ltd., shared the printing story of “Ice Book”. She said that the printing of "Ice Book" lasted for 4 months, and developed a set of five-color ink solution on the original temperature-changing ink technology. With a complicated screen printing method, it was manually operated and brushed a whole 14 layers of ink. The round test and adjustment finally achieved the expected results accurately.
Finally, Xu Chang, senior copyright manager of Penguin Langdon (Beijing) Cultural Development Co., Ltd., expressed his views on how Chinese original books represented by Penguin Ice Book went to the world, and wished that Chinese originals could bloom in the world cultural exchange. Out of your own glory.