How Siwei Will Capitalize on Emotional Consumption Trends in 2025
At the turn of the year, with everything renewed, Printing Manager has specially launched the annual roundup feature report, "2025, Printing Industry Please Respond." Previously, we reviewed the "Annual Keywords" (click here: What are the 2025 Printing Industry Annual Keywords? Resilient Development, Anti-'Involution', Emotional Consumption…). Next, we will focus on the printing enterprises' standout actions of the year, reporting on a series of remarkable moves and strategies of outstanding companies in 2025, as well as their plans and visions for 2026. By capturing the high points of enterprises, we aim to explore industry development trends.
As the national trend economy enters the 'value resonance period,' the core demand of cultural consumption has shifted from functional satisfaction to emotional resonance and cultural identity. In 2025, Shanghai Siwei Cultural Media Co., Ltd. (hereinafter referred to as Siwei Culture) seized the opportunities brought by industry transformation, driving growth with dual engines of 'cultural creativity and scientific innovation.' The company achieved breakthrough developments in original IP incubation, cultural product development, and emotional market exploration, injecting strong momentum into its transformation and upgrading. At this new stage of development, Siwei Culture will continue to deepen its IP ecosystem layout, focus on exploring emotional value, and steadily move toward the goal of 'growing national trend symbols into a super cultural ecosystem.'
Exterior of Siwei Culture Campus
2025: Breaking Through and Deepening, Building Core Competitiveness of Emotional IP
The year 2025 is a pivotal year for Siwei Culture to achieve a breakthrough from 0 to 1 in the IP cultural and creative sector. Leveraging 20 years of overseas cultural and creative ODM experience and advantages in digital technology, Siwei Culture precisely targets the emotion-driven consumer market led by Generation Z, centering on the original IP 'Persimmon Cub.' This has allowed the company to build a complete business chain encompassing 'IP incubation - product implementation - marketing breakthrough - cross-industry enabling,' achieving dual enhancement of both brand influence and commercial value.
1. Precisely targeting the emotional track, the original IP 'Persimmon Cub' successfully breaks through
From 'cultural symbol' to 'emotional carrier,' Siwei Culture has keenly captured the market trend: core consumer groups such as Generation Z view purchasing domestic trend products as a way to 'express their identity,' and cultural value is being transformed into tangible commercial momentum. Instead of simply reproducing traditional cultural symbols, Siwei Culture created a figure with a more universal emotional connection--'Persimmon seed.'
"Persimmon" IP image
"Persimmon Cub" is based on a panda and has a playful tomato crown on his head, and is set as an ISFP introverted global culture traveler who loves food, painting and adventure. This design cleverly integrates Chinese elements (panda, persimmon means "persimmon persimmon ruyi") and the emotions of "healing", "companionship" and "exploration" common to young people around the world, making it a light and warm emotional symbol. As the concept of four-dimensional culture states: "IP is the core, cultural creativity is the shell, and operation is the soul", the core mission of "Persimmon Cub" is to become a lightweight emotional medium that conveys the contemporary charm of Chinese culture.
Driven by consumption upgrading and cultural self-confidence, Generation Z has formed a huge consumer group, and their demand for emotional products with healing, cultural and social attributes is increasing. In order to accurately meet this need, "Persimmon Cub" has successfully built an emotional connection with users.
During the 2025 Scholarly China Shanghai Week, "Persimmon Cub" completed its brand debut, attracting thousands of people to stop and interact on the spot, and won an exclusive report from Xinhua News Agency with its unique emotional appeal, with more than 300,000 readings, successfully launching brand awareness and becoming a benchmark for Siwei Culture's C-end IP breakthrough.
2. Systematically build IP assets, and the cultural and creative product matrix begins to show scale
Focusing on the emotional core of the "Persimmon" IP, Siwei Culture has rapidly promoted the productization of IP and built a diversified cultural and creative product matrix. Setting up a core team, Siwei Culture completed the delivery of more than 20 new products in more than one month, and successfully ran through the whole process of "planning→gallery→ products"; Within half a year, the product categories have expanded to more than 80 SKUs, covering four categories such as printed products, daily necessities, light peripherals, and plush toys, of which non-traditional business products account for more than 80%, fully covering multiple emotional consumption scenarios such as daily companionship, office learning, and social sharing.
Cub" IP series products
At the same time, Siwei Culture has completed the systematic construction of IP visual assets, produced hundreds of design drawings, peripheral products, and emoticons, and simultaneously promoted the registration of Chinese and English trademarks and a number of copyright protections, laying a solid foundation for the long-term operation and commercial monetization of IP. These cultural and creative products carrying the healing emotions of "persimmon cubs" continue to be updated in offline activities such as the University Road Beautiful Reading Festival and the Yangtze River Delta Cultural Expo, with considerable on-site conversion rates, which have been widely recognized by the market and successfully accumulated the first batch of core IP fans.
3. Full-link marketing breaks the circle and strengthens the emotional value of users' minds
In order to accurately reach the target users with the emotional value of "persimmon cubs", Siwei Culture has built a social media matrix from scratch, and achieved a double improvement in voice volume and user conversion through the full-link marketing model of "online content operation and offline activity linkage". At the online level, the account has accumulated thousands of real fans on Xiaohongshu and Douyin during the one-week cold start period, and the total number of views on the topic has exceeded 100,000, forming a continuous online communication volume by the end of 2025.
At the offline level, through immersive activities such as stamp interaction, theme check-in wall, and new product experience, thousands of people have been attracted to participate, realizing the closed loop of "offline drainage →online precipitation", and the conversion rate of offline activities to online accounts has performed well. This online and offline collaborative marketing model not only makes the healing image of "persimmon cub" deeply rooted in the hearts of the people, but also strengthens users' emotional identification with IP through emotional interaction in real scenes, laying a solid foundation for long-term user operation.
"Persimmon
4. Cross-border empowerment of ecological expansion, policy funds to help development
With the "Persimmon" IP as a link, Siwei Culture actively expands cross-border cooperation to further amplify the commercial value and social influence of emotional IP. On the one hand, Siwei Culture led the signing of a strategic cooperation agreement with Xinhua Publishing House to customize IP images and content for core projects such as "Xinhua Trio" and "China Yearbook", and jointly developed more than ten themed cultural and creative products. On the other hand, the design and production of New Year's Day greeting cards and Mid-Autumn Festival series products were completed simultaneously, deeply integrating the healing attributes of emotional IP with festival scenes, demonstrating the team's excellent creative planning and landing capabilities.
With its innovative practice in the field of IP cultural and creative industries, Siwei Culture successfully applied for and obtained the 2025 Shanghai Special Fund for Promoting the Development of Cultural and Creative Industries, which provides sufficient financial guarantee for the subsequent research and development and publicity and promotion of IP cultural and creative industries, and also confirms the correctness and foresight of its layout in the emotional IP track.
2026: Deepen and expand to create an emotional IP super ecology
In 2026, the market size of the national tide economy is expected to continue to expand, and the potential of the emotional consumption track will be further released. With the core of "deepening IP value and expanding the business ecology", Siwei Culture will focus on the refined operation of "Persimmon" IP, and make efforts from the four dimensions of content creation, product upgrading, channel expansion, and team building, comprehensively enhance the core competitiveness of the emotional track, and promote the high-quality development of the IP ecosystem.
1. Strengthen content creation and deepen emotional value resonance
Content is the core carrier of IP emotional value. In 2026, Siwei Culture will focus on promoting the creation of animation, comics, and short video content of the "Persimmon Cub" IP series, and plans to produce hundreds of high-quality content, aiming to achieve a significant increase in fans on the whole network. Content creation will deeply focus on the core emotions of "healing companionship and cultural dissemination", and create a content matrix with both story and appeal through themes such as "persimmon cubs' reading companionship" and "global cultural travel", so as to further strengthen the emotional resonance of users.
At the same time, intangible cultural heritage and time-honored co-branded IP content planning will be carried out, and it is planned to create 2~3 phenomenal national tide co-branded cases, combine traditional cultural elements with modern emotional needs, enrich the cultural connotation and emotional expression of IP, and establish a sustainable creation system for IP content.
2. Upgrade the product matrix to accurately match emotional scenarios
At the level of product research and development, Siwei Culture will focus on core popular categories such as trendy toy figure series, cultural and creative life categories, digital cultural and creative products, and AI emotional products, and build a product matrix of "IP empowerment, multi-category coverage, and controllable quality". In response to the emotional needs of different consumption scenarios, optimize product design and iteration, launch more cultural and creative products with both practicality and emotional value, and create the ability to manufacture explosive national IP models.
"Persimmon" IP series products
At the same time, Siwei Culture will improve the construction of product quality control system, strengthen the cooperative development of IP co-branded products, and meet the diversified emotional consumption needs of Generation Z through product innovation of "traditional elements + modern design", so as to achieve both commercial monetization and brand value.
3. Expand the channel matrix and build a full-link business closed loop
Channels are the key support for IP value realization. In 2026, Siwei Culture will comprehensively expand online e-commerce channels, add multiple platform online stores, and aim to achieve a major breakthrough in online GMV throughout the year; Link up with community content platforms such as Douyin, Xiaohongshu, and Bilibili to carry out normalized grass planting marketing activities, aiming to increase the exposure of the "persimmon" IP on the whole network.
In terms of offline channels, the landing results have been the first to appear, and the "Persimmon" IP product has officially entered the Tiananmen Cultural and Creative Store on January 1, 2026, achieving a further leap in brand influence with the help of core landmark scenes.
In the future, Siwei Culture plans to continue to expand its offline layout, settle in more high-quality offline chain stores, simultaneously deepen cooperation with mainstream commercial entities, trendy toy stores and other channels, and promote the implementation of flagship stores and theme experience scenarios in core cities; Actively participate in multi-city offline national tide exhibitions, land pop-up store activities, and greatly increase IP exposure through multi-point and wide-coverage offline layout, reaching a large number of offline precise customer groups. Overseas markets will focus on covering multiple core regions, launching region-limited co-branded products, exhibiting at top international exhibitions, landing overseas pop-up store activities, and promoting the global spread of emotional IP.
In addition, it will also build a private domain user operation system to improve user stickiness through the community + member model, aiming to achieve a steady increase in the private domain repurchase rate, and build a full-link commercial closed loop of "online drainage-offline experience-private domain precipitation-repurchase conversion".
4. Optimize the team structure and consolidate core development capabilities
The team is the core driving force for the development of the IP ecosystem. In 2026, Siwei Culture will give priority to promoting resource investment around the core business of "Persimmon Cub" IP. At the same time, integrate e-commerce marketing nodes, social media update plans and product development cycles, formulate annual marketing calendars, and achieve unified and efficient coordination of content dissemination, product launches and marketing activities.
In terms of team building, promote existing members to break through the comfort zone, improve their professional ability and rapid response ability; accurately fill new positions according to the direction of business development and optimize the team structure; Through systematic training and project practice, we will build a core team with creative planning, design implementation and commercial operation capabilities, providing a solid guarantee for the sustainable development of the IP ecosystem.
In 2025, Siwei Culture will achieve a key breakthrough from 0 to 1 in the layout of IP cultural and creative and emotional tracks, laying a solid foundation for the transformation and development of enterprises; In 2026, with a clearer strategy, more accurate layout, and stronger execution, we will deepen the mining of emotional value and deepen the construction of IP ecology. Driven by policy empowerment and market demand, Siwei Culture will continue to release the integration advantages of "cultural creativity + scientific and technological innovation", so that original IPs such as "Persimmon Cub" can become a lightweight medium to convey the contemporary charm of Chinese culture, achieve higher quality development in the wave of national tide economy, and let national tide symbols truly grow into a super cultural ecology.