Heidelberg wins the award with its digital strategy
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RWTH Aachen University, the world's leading science and engineering university, and the Complexity Management Academy GmbH and a well-known industry association jointly selected the five products with the best product and product line management performance. the company. The goal of this review is to identify successful methods, structures, and processes for systematically implementing product and product line management. Heidelberger Druckmaschinen AG (Heidelberg) was awarded the "Successful Practices 2018" award for outstanding performance.
The Heidelberg team is delighted with the award: (from left to right) Georg Roessler, Tom Oelsner, Marco Mueller, Rainer Wolf, Frank Kropp und Gunter Meier
The jury selected 148 short-listed companies from more than 10,000 companies, including companies from Germany and other companies based in Europe and the United States. After a thorough and detailed screening, the jury finally identified five final winners from the 21 best performing companies. The jury members conducted an in-depth study of the five selected companies and analyzed their methods, structures and processes for managing products and product portfolios.
Everything is based on the interests of customers
Heidelberg is holding high the “Heidelberg goes digital” banner to fully digitize internal and external processes, including the full implementation of product and product line management. Heidelberg's digital strategy scored the highest in a comprehensive evaluation of 14 success factors.
Heidelberg uses full-process digital technology to continuously improve customer competitiveness and profitability.
This is due to the improved Heidelberg digital workflow, which helps customers improve their productivity and create a very close and stable relationship. For example, the automatic printing via the "Push to Stop" concept; the very easy-to-operate Heidelberg Assistant, which is very user-friendly and intuitive to show the production process to the customer, providing comprehensive expertise and buying with eshop and The test platform is connected. The above process is implemented on the basis of cloud technology and can realize powerful eCall remote service.
Based on massive customer data from cloud technology, Heidelberg further provides customized advice to further develop and optimize its production. The specific needs of commercial, packaging and label printing plants can be refined by customer classification.
Considering the problem from the customer's point of view, Heidelberg is steadily and steadily developing a targeted solution that benefits users.