Haining, Zhejiang currently has 328 packaging and printing companies, with a total output value of 25 billion!
At present, Haining, Zhejiang has formed a packaging industry cluster with a total output value of 25 billion yuan, with 328 related enterprises. Among them, Xieqiao Town is one of the concentrated areas for Haining's packaging industry, where more than 50 packaging and printing-related enterprises of various sizes have gathered. The business areas have gradually expanded from traditional fields such as food, medical, and daily chemicals to industrial sectors.
A complete industrial chain system
The true advantage of Haining's packaging industry does not lie in the scale of individual enterprises, but in the formation of a complete industrial chain-covering multiple links including raw materials (bottle flakes, films, packaging paper), flexible packaging printing, paper packaging printing, inks, plate-making, and packaging machinery, achieving an integrated layout of product research and development, production, and sales.
"Suppliers can be connected right at the doorstep, which not only ensures stable supply and product quality, but also provides overall cost advantages," explained Wang Huoche, person in charge of Haining Jiahang Packaging Co., Ltd. The cardboard required for the company's production used to rely on procurement from other regions. Thanks to the proactive visits and coordination by the Xieqiao Town Economic Development Office, the company learned that a new cardboard trading and wholesale enterprise had been introduced to the area this year. The company immediately established cooperation and placed an order for more than 100 tons in the first batch, reducing the per-ton cost by 12% compared to previous average prices for out-of-town purchases.
Such cooperation cases are not isolated. In Xieqiao Town, the packaging procurement for many mustard and clothing enterprises comes from local packaging and printing companies, forming a supply-demand complementary and virtuous cycle within the industry.
Continuously Releasing the Effects of Industrial Clustering
A complete industrial chain system not only supports the efficient and stable production of local enterprises, but also continuously releases the effects of industrial clustering. Relying on comprehensive supporting advantages, Haining packaging companies actively step out of their local market, presenting their core products at industry exhibitions in Shenzhen, Shanghai, and other cities to expand their customer base, while accelerating the layout in overseas markets, transforming the advantages of the local industrial chain into strong market competitiveness.
Currently, Yangtian Packaging has specially formed a professional foreign trade team, focusing on developing overseas markets in Southeast Asia, Africa, Europe, and Australia. The company has also built a 500-square-meter professional laboratory, equipped with high-end testing equipment to carry out multiple tests including microbiological and constant temperature and humidity tests, strictly controlling product quality.
"For a long period in the past, the company mainly served the domestic market. Since the beginning of this year, the company has officially and systematically laid out overseas markets, primarily targeting Europe and East Asia," said Xu Jianqing, head of Huaqing Packaging. For example, the company has connected with an East Asian wet wipe brand, undergoing three rounds of process adjustments and sample tests, two on-site factory audits, and six months of communication, ultimately establishing a cooperation.
The overall industry scale reaches 25 billion yuan
The coordinated development of the industrial chain has continuously driven the growth of Haining's packaging industry. With the upgrading of consumption, the market's demand for packaging in terms of environmental protection, safety, and aesthetics continues to increase. Coupled with the deep application of new technologies such as artificial intelligence and big data, the entire packaging industry is ushering in a new wave of transformation and upgrading.
"We will rely on the town's complete industrial chain support advantages to accurately attract high-quality industrial projects, while guiding rational industry investment, coordinating enterprises to reasonably allocate equipment capacity, and avoiding homogeneous competition and overcapacity issues," said Xu Hailong. He added that the next step is to continuously amplify the collaborative advantages of the industrial chain, guide packaging and printing enterprises toward high-end, intelligent, and green transformation, and help the industry achieve high-quality development.
Currently, Haining has 328 packaging and printing enterprises, with an overall industry scale of 25 billion yuan. Each sheet of film and each packaging box connects international brands with households' daily consumption; each technical innovation and each round of deep industry cultivation interprets the profound connotation of 'Made in China.' Next time, when you unpack a product from a major brand, take a closer look-it is very likely that this level of refinement comes from Haining.