From Southeast Asia to Europe and America, now expanding globally, what has YTO done overseas?
Nowadays, globalization is an irreversible trend of the times. For printing and packaging enterprises, to seize development opportunities, it is necessary to step onto the world stage. As a representative enterprise in China's high-end packaging sector, Shenzhen Yutong Packaging Technology Co., Ltd. (hereinafter referred to as Yutong Technology) has, over the years, continuously increased its overseas presence, gradually forming a global manufacturing network covering Asia, the Americas, and Europe. From initially following clients abroad to now actively building a global production capacity system, its path to going international holds significant reference value for the industry.
Southeast Asia Strategy: From 'Following the Customer' to Building Overseas Production Clusters
Yutong Technology's overseas production expansion is not a blind trend to follow but stems from profound insights into customer needs and precise responses.
As core customers like Apple and Huawei shift their manufacturing bases to regions such as Southeast Asia and India, relying solely on domestic supply would face issues such as long delivery cycles, high logistics costs, and slow response times. Against this background, in order to keep pace with customers' global layout and solidify core cooperation relationships, Yutong Technology decisively embarked on the path of going overseas, becoming one of the first enterprises in China's printing and packaging industry to 'go global.'
In 2010, Yutong Technology established its first overseas factory in Vietnam, marking the first step in its overseas production expansion. With a favorable geographical location, low labor costs, and relaxed trade policies, Vietnam became the preferred destination for Yutong Technology's overseas expansion. The establishment of this factory not only enabled close support for nearby customers but also accumulated valuable overseas operation experience, laying a solid foundation for the company's subsequent global expansion.
As the internationalization process deepened, Yutong Technology gradually realized that relying on service in a single region could not meet customers' increasingly diverse and global needs. Therefore, building a manufacturing network that covers a broader area became an inevitable choice to improve response speed and service quality. Based on this judgment, the company accelerated its layout in Southeast Asia, successively establishing production bases in countries including India, Indonesia, Thailand, Malaysia, and the Philippines, gradually forming regional production clusters.
As of 2024, Southeast Asia has become an important overseas production support area for Yutong Technology. Vietnam alone has multiple production bases in Bac Ninh, Ho Chi Minh City, and other locations, forming its largest overseas production cluster, primarily serving core customers such as Apple and Samsung and covering packaging products for various fields including consumer electronics and cosmetics.
The establishment of these production capacities not only effectively mitigates risks posed by trade frictions and reduces overall operational costs but also achieves 'nearby delivery,' greatly enhancing customer satisfaction. With a deeper layout in Southeast Asia, Yutong Technology has gradually completed the transition from 'single-point overseas expansion' to 'regional layout.' Its overseas expansion model has also shifted from passive following to more planned and proactive strategic deployment, laying the foundation for subsequent expansion into European and American markets.
Extension to Europe and the United States: the continuous upgrading of the logic of going overseas
If the layout of Southeast Asia is the "first stage" of Yutong Technology's production capacity going overseas, then entering the European and American markets marks the further upgrade of its globalization strategy.
In the American market, Yutong Technology took the lead in laying out Mexico, setting up a production base in Jalisco, focusing on the development of color printing and packaging business, mainly serving customers in the field of consumer electronics. Relying on the advantages of being close to core markets such as the United States and Canada, the Mexican base can effectively avoid trade barriers in North America, shorten delivery cycles, reduce logistics costs, and become an important fulcrum for enterprises to serve the North American market. At the same time, Yutong Technology plans to set up a service center in California, USA, and prepare to build a laboratory and proofing center to strengthen front-end design capabilities and further improve the localization service level for North American customers.
At the beginning of 2026, Yutong Technology acquired 60% of the equity of Gelbert Packaging Company in Hungary and officially entered the core market in Europe. Founded in 2003, Gelbert has been deeply involved in the European market for many years, with a mature operation team, perfect production base and high-quality customer resources, mainly engaged in printing and packaging services, focusing on pharmaceuticals, personal care color boxes, instructions and other fields, with stable localization delivery capabilities and good market reputation. Through this acquisition, Yutong Technology can quickly obtain local qualifications, customer resources and production capacity in the European market, take Hungary as a strategic fulcrum, deeply explore local high-quality customers in Europe, and seize regional market share.
Gelbert Corporate Image
This acquisition also reflects Yuto Technology's overseas expansion model of 'self-construction and acquisition' simultaneously. This model can balance expansion speed and risk control-self-built factories can replicate the mature smart manufacturing system in China, ensuring production quality; acquiring local companies can quickly integrate into the local market, reduce operational risks, and achieve 'rapid positioning and steady development.'
Through a series of initiatives in the European and American markets, Yuto Technology's overseas strategy has gradually shifted from simple capacity export to deeply localized operations of 'local production, local R&D, and local services.' This not only represents a proactive response to global market changes but also reflects the company's continuously improving global capabilities.
Globalization Advances: From Capacity Export to Brand Going Global
With the continuous advancement of globalization, Yutong Technology has currently established production bases and service centers in 10 countries and over 40 cities worldwide, making its global capacity layout increasingly complete. However, Yutong Technology is well aware that exporting production capacity is only the first step in globalization; true internationalization involves the comprehensive global expansion of technology, standards, and brand.
To this end, Yutong Technology has in recent years continuously increased its investment in research and development innovation and brand building. By establishing a global R&D system and integrating high-quality global resources, the company continuously enhances the technological content and added value of its products. For example, in the field of new material research, Yutong Technology has formed an R&D team led by top international experts, focusing on cutting-edge areas such as environmentally friendly packaging materials and intelligent packaging solutions. Many of its technological achievements have reached internationally leading levels and have been successfully applied to packaging products in high-end consumer electronics, luxury goods, and other niche markets, receiving high recognition from internationally renowned brand clients.
At the same time, the company actively participates in the formulation of international packaging industry standards, transforming its practical experience in green and intelligent packaging into industry standards, thereby enhancing its voice and influence in the global packaging industry.
In terms of brand building, Yutong Technology continuously enhances the international visibility and reputation of the "Yutong" brand through participating in internationally renowned industry exhibitions, deep cooperation with leading global brands, and promoting brand culture. The company strives to make it a benchmark brand in the global packaging industry.
From the first overseas factory in Vietnam in 2010 to the current capacity network covering three continents; from following clients abroad to proactively laying out globally; from exporting production capacity to the comprehensive internationalization of technology, brand, and standards, Yutong Technology is steadily achieving the extension from "Made in China" to "Global Layout," writing a new chapter for Chinese printing and packaging enterprises in the wave of globalization.
