Explore POD Production Mode: Digital Printing Does Not Equal Print on Demand
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With the renewal of global digital printing technology and the continuous upgrading of China’s environmental protection policies, digital printing has been rapidly applied in the book printing industry during the “12th Five-Year Plan” period. It is not only that the production enterprises have changed from “artisanal production of digital quick printing shops” to “enterprise production models of large investment, large-scale, and connected operations”, and more digital production businesses of publishing companies have also obtained auxiliary production from proof books. "Methods" have gradually transformed into "important supporting forces for book production."
Taking a publishing company as an example, the company achieved “a 41% increase in shipment codes in the same period in the 12th Five-Year Plan period, while the inventory value of the ocean decreased by 35% compared to the same period of last year, and the shipping code ocean and inventory code ratio is close to 5:1”. Performance. In the context of the “sales decline and inventory increase” of the overall book industry in China, such business data is very eye-catching. Among them, the company began to fully carry out on-demand printing production model in 2013 is a key business strategy adjustment, digital printing "single-print, instant printing" features in the realization of "shipping code ocean and inventory code close to 5: The 1" data played a key role.
At present, especially science and technology publishers are actively making use of government-funded projects, state-owned capital projects, and other policies to support the layout of digital printing production lines, and even some books and magazines are being issued in large numbers. Just as the entire industry is in a period of excitement, some of the industry’s digital printing equipment sales elites are starting to worry about their career prospects. This concern is not an obvious factor of overcapacity. The deeper problems stem from the implementation of many digital printing production line projects. The hidden dangers. When policy support is lifted, it will become a hot potato, at least for now we cannot see. However, through work practices and peer exchanges, it can be felt that there are some misunderstandings in publishing companies' promotion of the POD production model and the construction of POD production lines. But the key issue is that digital printing does not mean printing on demand.
Print on Demand (POD) is a printing and publishing operation mode. It refers to digital printing and binding of document data of required materials for the purpose of providing according to the user's requirements and according to the designated place and time. On-demand printing of several important content includes digital content, an effective digital resource management system, data security, copyright protection, on-demand printing, hardware requirements, and personnel training. In the market, many people think that on-demand printing is a change in printing technology, that is, the process from the original electronic document to the film offset to printing plate is converted into an electronic file to directly output the file. This method is called digital printing. On-demand printing is a change in the mode of operation. It accepts orders first, then prints out a book or a document, which can be printed in a small quantity at a time. The development of on-demand printing relies on digital printing because it is very uneconomical to use a traditional offset printing. To some extent, on-demand printing has become synonymous with digital printing.
Although the concept of POD belongs to digital printing manufacturers, POD cannot be limited to the field of digital printing. Since it is on-demand printing, the premise is the demand rather than printing, the demand has size, hundreds of thousands of printed materials, and less than one sample book. This is a demand, so digital printing is just a kind of printing needs. The method does not meet all the requirements, so digital printing does not equal POD, but POD includes digital printing. As long as it is an on-demand production model, both digital and traditional lines should belong to the POD category. At the same time, not all digital production belongs to POD, which is crucial, it will affect your POD production line program selection.
From a worldwide perspective, the Ingram Content Group, the largest book wholesaler in the United States, has created the Lightning Printing Company, which is currently the most successful case of POD production. First of all, the publishing house authorized the printed documents of the books to Ingram, and Ingram managed to standardize the documents and produced sample books. Afterwards, online available varieties are created. When a reader orders their favorite books through different online dealer platforms, Ingram will select the most suitable printing factory worldwide based on the order of distributors, through a unified file storage service and The quality management system ensures that customers receive the same quality of books. When the transaction is completed, the dealer pays Ingram and then Ingram pays the publisher. The whole operation process is realized online. The distributor, Ingram, and the publisher form an on-demand printing supply chain.
Many foreign companies use dynamic market sales data to build a scientific print forecasting model to implement the Short Run model. For example, Germany's BOD and South Korea's KSI should also be called POD production models. In this mode, readers order their favorite books through different online dealer platforms. The online platform extracts the paper books corresponding to the orders from the warehouse and sends them to the readers according to the order details. The difference between Short run and the traditional paper book supply is that the online platform classifies all books according to the variety according to the sales situation in a period of time, finds the most economical ordering cycle for each classified book, and measures the order quantity of the economic cycle. With this quantity, we inform the publisher of the purchase and make a mini stock. The biggest benefit of microinventory is that it avoids the risk of long inventory periods and market uncertainty, and it can instantly supply all book varieties.
Discussing digital printing does not mean that printing on demand is more than just a conceptual issue. It is more about people in this field who can pause, review and review our work practices. When you decide to promote the on-demand production model or build a digital production line, do not simply understand that buying digital printing equipment only focuses on hardware investment, and neglecting not document specifications, process optimization, distribution and transformation, publishing and editing, etc. Aspect factors. It is necessary to avoid the combination of the main business operations of the publishing house, the insufficiency of the equipment operating rate, and the fact that many years of operating deficits or losses will be incurred after the implementation of the project. Moreover, it is necessary to avoid the lack of precise management of the number of prints and to simply reduce the number of prints, resulting in a situation in which the use of digital prints to reprint many times resulted in a substantial increase in the cost of publishing and printing. The on-demand printing production model needs to be established on the basis of publishing and distribution digitalization, document management flow, and publication assessment planning. It is a process of overall management innovation. We only truly understand the core of the POD production model, and our on-demand printing business can go steadily and further.