Epson Shanghai International Printing Exhibition Unlocks New Possibilities in Diverse Printing

On March 4th, the global annual industry event '2026 APPPEXPO Shanghai International Advertising & Printing Expo' grandly opened at the National Exhibition and Convention Center (Shanghai). At this exhibition, Epson showcased under the theme 'Printing Ecosystem, Precision Core, Intelligent Vision,' presenting major new products for advertising applications, cutting-edge innovative solutions, and a brand-new strategic layout. Within the 225m² exhibition space, it widely covered various application scenarios such as high-end miniature photo printing, high-end advertising, and personalized customization. Leveraging advanced large-format printing technology and a diverse product matrix, Epson created an immersive advertising printing application experience for the attendees, becoming the focal point of the exhibition.

Currently, under the wave of digitalization, the advertising printing industry has an increasingly growing demand for high-quality and differentiated products. As a core enterprise in the printing equipment industry, Epson has been continuously focusing on the advertising inkjet field in recent years, accurately identifying the pain points of industry transformation. With advanced technology and diversified solutions, it has met the industry's demand for quality improvement and the expansion of application scenarios, thereby earning unanimous praise from users. Its lineup for this exhibition is also a comprehensive demonstration of its strength in the industry.

Epson Booth Packed with Visitors

UV Printing Solutions Continuously Upgraded

Iterative Adaptation Empowers Users to Expand Value

As a pioneer deeply engaged in the field of UV inkjet printing, Epson continuously drives industry development through ongoing technological innovation and solid expertise. Since launching its first flatbed UV printer, the Epson SureColor V1080, in April 2025, the brand has consistently achieved iterative breakthroughs. At this exhibition, Epson made a major announcement with the launch of the new "A1 Flatbed" UV printer-the Epson SureColor V4000-marking a leap from entry-level desktop models to professional production models. Every step precisely meets market and user needs, demonstrating its technical strength in the field of UV printing.

The "A1 Flatbed" UV Printer, Epson SureColor V4000, achieves comprehensive upgrades in key dimensions such as format, color, and performance, and empowers users to enhance production efficiency and market competitiveness through multiple advanced advantages.

Epson SureColor V4000

In terms of media size, this machine features a printing area of 980mm × 700mm, breaking through the boundaries of small-format applications. It can flexibly accommodate various print sizes, covering a wider range of production scenarios. In terms of color performance, the Epson SureColor V4000 is equipped with Epson's 10-color "Vivid Color®" UV ink. On top of the traditional CMYK four colors, it adds light cyan, light magenta, gray, special red, white, and varnish, significantly expanding the color gamut and achieving image-level wide color coverage. Regarding performance configuration, the device is upgraded with three Micro Piezo print heads and also introduces automatic media height detection and a static eliminator, ensuring stable printing quality from all aspects. In addition, the new model continues and upgrades material adaptability, delivering excellent printing results on various media such as metal sheets, acrylic panels, and wooden boards.

Epson SureColor V4000 Sample Display

High-End Inkjet Photo Series Solutions

Comprehensive Coverage Driving Industry Innovation and Upgrades

At the exhibition, three high-end inkjet photo printer models were showcased together. This series of solutions, paired with original professional ink systems, can accommodate various printing media, achieving precise coverage of ultra-wide color gamut and high-fidelity reproduction of image details. With the dual advantages of high-precision output and excellent color performance, this series of solutions is dedicated to meeting the high-quality demands of high-end image output, advertising creative production, art reproduction, and other fields. Relying on stable batch output capability and cutting-edge innovative technology, it provides users with an integrated printing solution that combines professional quality with commercial value.

High-End Micro-Spray Photo Sample Area

This exhibition area showcases two star products: the Epson SureColor S9180 weak-solvent micro-spray photo printer and the Epson SureColor P20580 large-format color inkjet printer.

High-End Micro-Spray Printing Application Series Solutions

The Epson SureColor S9180, as a benchmark model for Epson in the advertising field, takes 'dedicated machine and dedicated ink' as its core advantage, fully demonstrating the brand's technological innovation in product quality and color management. At the same time, it is equipped with 11-color weak solvent inks, greatly expanding the color gamut, producing bright images with stable and precise output. It can cover a variety of scenarios such as outdoor advertising, color-on-white prints, and crystal display stands, demonstrating industry adaptability.

Epson SureColor S9180 Sample Display

The Epson SureColor P20580, on the other hand, is a large-format device targeted at high-end imaging and art reproduction. It features an ultra-large 64-inch printing width and uses Epson's 12-color 'Vivid Color® PRO12' pigment inks. With a Pantone color gamut coverage of up to 99%, it can accurately reproduce image details and color transitions, providing users with a high-quality output experience of 'what you see is what you get.'

Epson SureColor P20580 Sample Display

High-End Advertising Series Solutions

Exquisite Color Output Empowering High-End Quality Demands

Relying on its deep technological accumulation in the printing field, Epson's high-end advertising application series solutions have built a full-scenario matrix covering outdoor advertising, indoor photo printing, textile printing, and more. From outdoor advertising printing equipment with both high quality and speed, to indoor models with high print volumes tailored to the Chinese market, and even to cross-industry innovative heat transfer digital printing solutions, Epson continuously pushes the boundaries of technology. This not only achieves continuous improvements in color and precision but also meets the diversified needs of the high-end advertising sector with high stability and multi-media adaptability.

High-end Advertising Application Series Solutions

High-End Advertising Sample Display Area

Epson SureColor S8180 Six-Color Mild Solvent Inkjet Printer

This model made a major debut last September, achieving significant breakthroughs in core components, ink configuration, stability, and user-friendly design, further enhancing Epson's product lineup. Compared to the previous generation Epson SureColor S60680, it offers a larger printing area and more precise droplet control, significantly improving printing efficiency. At the same time, the ink system has been upgraded to further expand the color gamut, and each color is equipped with dual ink tanks to enable continuous printing without interruption. At the exhibition, Epson showcased a variety of outdoor advertising application solutions, including decorative prints and photo papers, comprehensively and from multiple angles demonstrating this device's excellent performance and wide application scenarios.

Epson SureColor S8180 Sample Display

Epson SureColor B9580 Water-Based Inkjet Printer

The Epson SureColor B9580 is a new generation high-quality water-based inkjet printer launched by Epson following the Epson SureColor B9080, specifically designed for users in the Chinese advertising industry. It is equipped with Epson's 2.64-inch Micro TFP micro piezo printhead and features newly added 2-pass and 3-pass printing modes. Among them, the 3-pass mode is deeply tailored for the Chinese market and can achieve a printing speed of 55.2㎡/h*, fully meeting the productivity needs of high-volume customers. At the same time, the color configuration has been upgraded, adding Light Cyan and Light Magenta on top of the standard Cyan, Magenta, Yellow, and Black, upgrading to a light six-color ink configuration, allowing for more delicate color rendering and smoother transitions, presenting users with high-quality printing effects. At the booth, the Epson SureColor B9580 was showcased with application results on indoor PP, photo paper, magnetic stickers, and more, attracting many visitors to stop by.

Epson SureColor B9580 Sample Display

Epson SureColor F9580H Heat Transfer Digital Printer

Fabric advertising represents a major breakthrough for Epson in crossing over from the dyeing industry to the advertising industry. The Epson SureColor F9580H heat transfer digital printer is showcased in this exhibition area. This model features a completely upgraded platform architecture, offering higher output quality. It supports flexible options with three ink six-color configuration schemes. In addition to fluorescent and light color options, two new spot colors-orange and violet-have been added, which not only enhance print quality but also meet the diverse color performance needs of users across different industries. In the exhibition area, the model is displayed alongside scarves, fabric advertisements, fluorescent flag advertisements, and other application scenarios, visually demonstrating the implementation and effectiveness of the technology.

Epson SureColor F9580H Sample Display

Personalized Customization Series Solutions

Smart and Fun Customization Unlocks New Paths for Creative Implementation

At the exhibition, Epson set up a personalized customization application area, showcasing its efficient, high-quality, and highly adaptable personalization capabilities through five customized solutions, helping individuality stand out and creativity to be quickly realized. The exhibits in this area are rich and diverse, covering everyday items such as T-shirts, hats, canvas bags, banners, and hand-held flags, demonstrating that Epson's printing technology is everywhere in daily life.

Personalized Custom Application Zone

Among them, the Epson SureLab D580 dry photo printer, with its "compact, small, precise" design, adapts to various scenarios, easily enabling the customization of personalized products such as DIY journals, postcards, and mini commercial photo albums; the Epson SureColor F2280 professional digital printing machine can be widely used in both digital printing and embroidery, meeting users' needs for direct-to-garment printing and film transfer, while also offering a Magicolor embroidery printing solution to provide more exquisite and cost-effective embroidery digital printing effects; the Epson SureColor T3180D large-format inkjet printer, with its compact size and low cost, achieves high-quality personalized color banner production; the Epson SureColor T5485D/T5680DM large-format color plotters, with their "multiple functions in one machine, multiple capabilities in one store," cover a diverse range of output needs including posters, drawings, banners, and roll-up displays, efficiently adapting to scenarios such as quick print shops and commercial displays.

Personalized Custom Product Display

In addition to the three core display areas mentioned above, Epson has also set up a print head display area and a lightbox application display area. Through the integration of core printing technology and end-use application scenarios, these areas intuitively highlight the brand's strong printing technology advantages and innovative value.

'Customer needs as the core, technological innovation as the vein.' Epson's impressive appearance at the Shanghai International Wide Format Exhibition is a vivid embodiment of this philosophy. Experiencing Epson's exhibition lineup up close, every solution reflects Epson's pursuit of excellence in quality, demonstrating the synergy of productivity and precision. In the future, Epson will continue to adhere to the 'efficient, compact, and precise' technology concept, providing more innovative products and solutions, continuously empowering the digital upgrade of the printing field, and working hand in hand with industry partners to embrace a new future of 'Printing Ecology, Core Wisdom'!