Returning with honors! Epson made an appearance at the 16th Label Innovation Technology Development Forum and teamed up with ecosystem partners to win multiple label awards!
On October 13th, the 16th Label Innovation Technology Development Forum, themed 'Flexible Leap, Breakthrough and Innovation,' was successfully held in Shanghai. The event brought together professionals from the entire label printing industry to explore new paths for high-quality development in the label sector.
Epson, together with multiple ecosystem partners, showcased at the forum through keynote speeches, award-winning work exhibitions, and more, presenting the practical achievements of label digital printing technology.
Seeking New Opportunities
Epson's Ink Ecosystem Product Matrix Unlocks Certainty Growth from Short-Run Orders
At the forum, Xu Xinming, Sales Manager for Epson's mini printers and label printers, delivered a keynote titled 'How to Embrace the Era of Personalized Short-Run Orders for Certainty Growth.' He analyzed the current transformation trends in the label industry and focused on sharing Epson's Ink Ecosystem product matrix. By leveraging distributed deployment, smart order assignment, and a complete supporting system, it helps label companies break free from the homogenized price war, seize the benefits of personalized short-run orders, and tap into certain growth within niche markets.
Building Confidence
With strong, cutting-edge equipment, strengthen the confidence in an enterprise's digital transformation.
At the same time, the 2026 10th "Aida Cup" Label Awards Exhibition was held, showcasing a collection of outstanding innovative label works, attracting many attendees to stop and take a look.
During the event, Zhang Xianzang, chairman of Wenzhou Haoge Anti-Counterfeiting Technology Co., Ltd., an Epson ecosystem partner, shared practical insights on breaking through industry stagnation, based on the company's real business experience working with Epson. Zhang admitted that the competitive pressure in the label industry is intensifying, and relying solely on traditional label products makes it hard for companies to build effective differentiated advantages. To break through the market, companies urgently need to leverage advanced technology tools to upgrade product added value and open up completely new business opportunities.
After introducing Epson's digital printing equipment, Hauke Anti-Counterfeiting's overall product competitiveness has seen a significant leap, successfully entering multiple emerging markets.
In the interview, Mr. Zhang repeatedly expressed his high recognition for the outstanding stability of Epson's equipment. Facing the current market's vast, fragmented, and multi-category short-run orders, the equipment's continuously stable production capability strongly ensures production efficiency and print quality, giving the company solid confidence in taking on various high-end custom label orders.
Beyond the excellent performance of the hardware, Epson's professional service team and comprehensive service system also left a deep impression on Mr. Zhang, providing solid support throughout the entire process, from equipment commissioning and production to daily maintenance, alleviating many concerns during the company's digital transformation.
Looking to the future, Mr. Zhang expressed a willingness to continue cooperating. He revealed that Hauke Anti-Counterfeiting will further deepen its strategic partnership with Epson, with plans to introduce more Epson digital printing equipment to continuously expand business boundaries and explore more market opportunities.
Achieving Great Results
Winning Multiple Awards, Demonstrating Ecosystem Collaboration Strength
At this year's "IDA Cup" Label Awards, Epson ecosystem partners Wenzhou Hauke Anti-Counterfeiting Technology Co., Ltd. and Youbiao (Shanghai) Co., Ltd. won multiple awards thanks to their innovation in processes and strong product capabilities. These achievements showcase the practical applications of Epson's label digital printing equipment in fields such as anti-counterfeiting, daily chemicals, and cultural creativity.
Shan Hai Jing Anti-Counterfeiting Commemorative Card
The Shan Hai Jing Anti-Counterfeiting Commemorative Card submitted by Wenzhou Hauke Anti-Counterfeiting Technology Co., Ltd. won the Anti-Counterfeiting Innovation Award at the 2026 10th "IDA Cup" Label Awards. This product uses pure black as the base color and combines several printing techniques, including flexography, screen printing, and digital printing. It is printed on silver metallic material, presenting rich color layers and unique fluorescent effects, creating a strong visual contrast with the black background. A soft-touch coating provides a gentle texture, while cold stamping enhances the metallic decoration layers. On top of this, UV spraying strengthens the interactive experience, and purple color-shifting ink makes the design change color depending on the viewing angle, offering both decorative and anti-counterfeiting functions. The process achieves excellent visual and tactile experiences along with outstanding anti-counterfeiting performance through precise control of black background purity, coordination of each process step, UV enhancement, and use of color-shifting ink.
Deep Blue Imperial Brocade Auspicious Pattern Label
This Deep Blue Imperial Brocade Auspicious Pattern label, submitted by Youbiao (Shanghai) Printing Co., Ltd., won the Creative Rising Star Award at the 10th "IDA Cup" Label Awards in 2026. The label uses digital printing on a bright silver film material, giving it a radiant overall shine. Lighter-colored parts like petals and leaves take advantage of the material's properties to give the gold petals a naturally sparkling gloss. The golden flowers and dragon scale areas use selective varnish to precisely highlight the pattern's contours, creating a strong tactile and visual contrast between the matte background and the glossy raised design. The deep blue flowing background and gilded dragon flowers have highly saturated colors, delivering a profound blue-toned traditional aesthetic, with smooth gradient transitions and rich layers of light and shadow.
Each award-winning work is a concrete example of Epson's digital printing technology empowering downstream customers. From delivering equipment technology, to partners' process innovations, and finally to the launch of outstanding end-product labels, it fully demonstrates the value of Epson's printing ecosystem and proves that Epson's professional digital empowerment effectively helps label companies innovate their products and build differentiated competitive advantages.
The printing ecosystem and professional digital empowerment aren't just the main themes of Epson's exhibition this time-they also highlight its long-term strategy in the digital label sector. Facing trends of shorter runs, flexibility, and greener production, Epson is more than just an equipment supplier; it's a partner in label companies' digital transformation. Moving forward, Epson will continue to refine its printing ecosystem product lineup, collaborate with ecosystem partners, and leverage integrated technology, materials, and services to help label printing companies break free from the cycle of overcompetition, seize opportunities in niche markets, and collectively drive the domestic label industry toward a more flexible, high-value stage.