Entering the cultural and creative industry
In recent years, the cultural and creative industry has become an important engine for driving the transformation and upgrading of traditional industries. In Longgang, an increasing number of traditional printing and packaging companies are actively transforming into product-service-oriented enterprises, and the cultural and creative sector has become a key direction for companies to cultivate new growth poles.
Entering the product showroom of Wenzhou Renqi Packaging Co., Ltd., a dazzling array of cultural and creative products can be seen, including mouse pads, sachets, and diamond stickers. The company's chairman, Zheng Qi, admitted that IP influence is the core competitiveness of cultural and creative products. The company has now established a stable cooperation with a listed company, leveraging high-quality IP resources to achieve steady growth in orders.
"From the perspective of cultural and creative products, their profit margins are slightly higher than those of our traditional industry, so we are gradually transitioning. The larger the IP associated with a product, the greater its market promotion and the higher customer acceptance, which means that each order tends to be larger," said Zheng Qi, chairman of Wenzhou Renqi Packaging Co., Ltd.
Relying on Longgang's well-established local industrial foundation, Renqi Packaging has gradually transformed from a traditional production and processing enterprise into a service-oriented company that integrates industrial resources and provides comprehensive, high-quality services. By precisely connecting with Longgang's local production and processing resources, the company continuously amplifies industrial synergy. Today, cultural and creative products have increasingly accounted for a larger proportion of the company's overall business year by year.
"These resources in Longgang still have considerable productivity. We have partnered with nearly twenty companies for OEM work," said Zheng Qi. It is understood that Renqi Packaging, by leading and organizing production and integrating OEM resources, has effectively reduced production costs. At the same time, leveraging high-quality services and precisely positioned cultural and creative products, the company has gradually expanded its market.
Empowered by Longgang's industrial cluster, the cultural and creative transformation of this traditional printing company has not only injected new vitality into its own development but also provided valuable insights for the transformation and upgrading of printing and packaging enterprises in Longgang.