E-books and paper-books are not replaced but complementary
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In recent years, e-books have developed rapidly. Dangdang has also published its own e-book reading application "Dangdang Reading" and the "Dangdang Guowen e-reader" jointly launched by the Chinese language science and technology. Recently, Chen Dianjun, vice president of Dangdang and general manager of the publication division, was interviewed. Chen Lijun said that Dangdang.com's efforts to develop e-books is not not optimistic about the sales of paper books. Instead, Dangdang.com has discovered that the development of e-books has a bearing on sales of paper books. enhancement.
E-books can make Dangdang better serve readers
Chen Lijun said that in the era of mobile Internet, Dangdang.com's understanding of users has become much easier than that of the Internet, because a mobile phone allows everyone to use an independent account to purchase books. However, in reality, there will still be a phenomenon of purchase, such as when a husband buys a book. Will bring two to his wife or buy it for the child. Although Dangdang will roughly analyze the books based on the user's buying habits, which are for the user's own use of books, those are bought for others, but after all, there will be errors, and the book users to sell in the end there is no reading is unknown.
However, “Dangdang” is not the same. Every time a user clicks, the duration of each reading has a record. The user really loves to read the book. Those books are impulsive and at a glance. These data can better guide the selection of Dangdang books. Book, push.
E-books and paper books are not a replacement but complementary
Chen Lijun believes that although e-books have many advantages, e-books cannot replace paper books. The relationship between e-books and paper books should be complementary. According to Chen Lijun, children's books cannot be replaced by e-books at present. Chinese children's eyesight is very poor, which is related to bad eye habits. Paper books can better protect children's eyesight than e-books. Moreover, e-books are difficult to reproduce the color, layout, size, and texture of paper books. Paper books can bring intuitive feelings to children. Many children's books also have interactive effects that cannot be achieved by e-books.
On the other hand, there are many popular readings that are attractive, but most readers will not read them again, or some of the books of the utility class, which are very large and important but are not often used. Such readings are made into paper. Books are not as good as e-books.
Chen Lijun said that the current speed of e-book development is very fast, but paper books are also accelerating, which is different from previous expectations. When there was an e-book, many people in the industry thought that there would be no paper book after five years. According to the latest data, despite the rapid development of e-books, sales of paper books have been increasing, but not only sales have increased, but sales volumes have also increased. Chen Lijun said that this means that the current reading population is wider, which is to a certain extent related to the convenience of purchase.
Readers are best prepared for heavy readers for the general reader mobile APP.
Chen Lijun believes that an e-book that is relatively successful in the market is actually designed for heavy e-book readers, and for most readers, reading with an e-book reader is not a good choice. People need to bring a lot of things every day, and it's obviously a lot of trouble to take one more e-book reader. Although the current e-book reader's life is greatly improved and the reading experience is also very good, for users who only read in their free time, using the mobile phone does not require extra effort, while the mobile phone reads in most environments. The experience is not bad either.