Death of King Qi and Internet + Printing (I)
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On November 29th, at the training seminar on print copy and publication market management held in Hangzhou, a picture CEO CEO Chen Tao shared the theme of “Internet Thinking + Printing” and shared a picture for 3 years printing electricity supplier, 2 years Print the actual experience of the whole industry chain e-commerce business, and some of the feelings arising from the development trend of the current physical industry to smart, labor-intensive. The following is the essence of what Chen Tao shared at the conference, entitled "The Death of Qi Wang and Internet + Printing." The article is very long, about 7,000 words. For ease of reading, it is divided into two phases. Today, we see the previous article. The next article will be released tomorrow. In the next article, Chen Tao will conduct an in-depth analysis of the Internet + printing model, and point out the way for the majority of printing companies.
In 221 BC, the Qin Dynasty famous Wang Shuo led a 300,000 tiger wolf teacher, Chen Bing Qi Guoguo. At the same time, Qin’s envoys lobbied Qi Wanglu: “The King of Qin likes you very much. If you hand over the country, it will give you 500 miles, let you be a seal and enjoy life." In this way, under the dual influence of military deterrence and diplomatic inducement, Qi Wangjian surrendered to Qin with Qi, a country with thousands of miles of land and hundreds of thousands of troops.
Qin Guoyi unified the great achievements of the world, and the miserable world of Qi Wang kicked off. Compared to the deaths of the other five countries' monarchs, Qi Wangjian, who was promised by Qinwang to enjoy his life in the land, was assigned to the common ground (now Hui County, Henan Province) in secret self-comfort and rejoicing. However, it is not the enjoyment of life that is ushered in, but the tragic ending - besieged by Qin Wang in the land, cutting off the food supply and starving to death!
The historical scene will always resemble a reincarnation in reality. In early 2016, in the original highly competitive business-to-business printing market, a giant with Internet gene was brought in, and it took 50 million yuan to build and promote logistics. The combination of subsidy and market dominance in the Internet is aimed at exhibitors and co-printers throughout the country. One stone provoked thousands of layers of waves, and the competitive balance that was temporarily established in the business-to-business printing market was broken. The rivers and lakes became turmoil again, and the co-edition printing factories and dealers panicked in thinking about the countermeasures. As a master printing printer with mastery of production rights, the basic attitude is not to cooperate with each other, and it must not allow you to use my spear to attack me! The mindset of small and medium-sized merchants with a large number of customers who have the delivery service capability is different. However, most of them feel that they are under pressure and are full of worries about their future. This kind of embarrassment allowed the "giant" to see the opportunity, so he threw out an olive branch to the dealers and tried to initiate the merger and consolidation of the dealers. The mammoth market is deterrence, and the temptation of communication and integration is behind it. After a commercial version of the powerful Qin Tong-teng was brewed in China's co-publishing business community, there was a big trend in the world!
Origin
From about 2014, the 2B market, which had been sorely neglected, has received extensive attention from the capital market due to the appearance of several cases, and it has reached a climax by 2015. The first is the fire of “find steel nets”. Under the background of numerous trading links in the steel industry, overcapacity, and low efficiency of intermediate transactions, the steel search network first entered the steel trading market with the aim of increasing the efficiency of finding steel. It gradually replaced the middlemen in the steel trading five nodes (steel mills, dealers, middlemen, service providers, end-users) through light-mode technologies such as search and database, and then bypassed the proxy after obtaining transaction traffic. Business links to steel plants, direct distribution, steel processing services, logistics integration and financial services, can be said to find stencil has been on the road to profitability and success; followed by agricultural products in the field of 2B e-commerce "US vegetable network", the logic remains It is to optimize the transaction efficiency of the intermediate channels and finally realize the direct operation of fresh produce to restaurants. Through the brutal growth of the heavy model of team building, self-built logistics and establishment of warehouses, it has been camped in more than 30 cities in the country in just two years. Behind this is the real money of more than 2 billion yuan that the capital has left. What will happen to the future? I cannot comment on the negative and controversial issues on the Internet, as well as the worrying huge losses and the cruel reality that we must rely on continued financing for blood transfusions. The success of “finding steel nets” and “American vegetable net” or their success in the capital market has allowed entrepreneurs and capital to smell the opportunity to optimize the transaction efficiency of intermediate channels in traditional industries through the Internet platform. So the emergence of the printing industry began. The scene, carrying the huge amount of Internet "giant" admission.