Fuyu Bookstore and Artron officially launch comprehensive strategic cooperation, cross-border co painting of a new paradigm of art and life
When art is no longer limited to the walls of the exhibition hall, when the reading space becomes an extension of life aesthetics, an in-depth cooperation across the boundaries of art and life is quietly rewriting the narrative of cultural consumption - On May 21, 2025, when the opening of the branch of the 21st ICIF Yachang Art Center, Niaowu Investment (Shanghai) Co., Ltd. (hereinafter referred to as "Niaowu") and Yachang Culture Group (hereinafter referred to as "Yachang") officially signed a strategic cooperation agreement, breaking the single mode of traditional art consumption, melting art collection, space aesthetics and life proposals into a complete experience loop, and creating a new artistic life paradigm accessible to every user who pursues quality life. It is not only a resonance of cultural concepts, It is also a disruptive reconstruction of the art consumption model - two cultural benchmark enterprises will work together to break the boundary between art and life, allowing aesthetic experiences to permeate every corner of daily scenes.
Signing Site: Cross border Opening Ceremony under the Same Philosophy Frequency
At the signing ceremony, witnessed by Wan Jie, Chairman of Artron Culture Group, and Ryunosuke Hashimoto, Chairman of Fuwu Investment (Shanghai) Co., Ltd., Li Caijun, President of Artron Culture Group, and Kuniyou Yokote, Director and Head of Planning Department of Fuwu Investment (Shanghai) Co., Ltd., signed a strategic cooperation agreement, marking the official start of a new chapter of cooperation between the two industry leaders.
When reviewing the origin of this cooperation, Ryunosuke Hashimoto, Chairman of Tsuchiya Investment (Shanghai) Co., Ltd., said: "Last year, when I first visited the Artron (Shenzhen) Art Center, I was impressed by the architectural space design here and was very interested in Artron's diverse art and cultural business. Through further understanding, I found that Artron and Tsuchiya share similar concepts. Tsuchiya's core concept is to provide lifestyle proposals for consumers who pursue self realization through books, movies, music, games, art, and other content. Artron Group is using art content as a carrier to practice the same concept. I look forward to promoting art content from both countries in both directions, which can contribute to cultural exchanges between China and Japan. Contribute your strength
Speech by Ryunosuke Hashimoto, Chairman of Futaba Investment (Shanghai) Co., Ltd
Wan Jie, Chairman of Artron Culture Group, said, "This cooperation is not just about adding resources, but about transforming art from a 'temple level viewing' to a 'participatory way of life'. We also hope to explore more new models of cultural consumption and art dissemination together in the future, promote innovation and dissemination of culture and art, bring richer and more diverse cultural experiences to the public, drive business and cultural prosperity, and contribute to promoting cultural exchanges around the world
Speech by Wan Jie, Chairman of Artron Culture Group
Double Strong Combination: Decoding the Coexistence Philosophy of Art and Life
Artron Art Center: Linking Art Civilization through Books
As the "Scripture Pavilion" of global art resources, Artron Art Center aims to "serve the profession and benefit the public", and has built a cross temporal and spatial art literature system: a professional collection of 150000 books spanning more than 30 sub fields such as painting, sculpture, design, architecture, etc. From rare classics of the Renaissance to contemporary art frontiers, from limited edition art books to exclusive overseas publications, each book is the key to opening art history. Not only is it a source of inspiration for art practitioners, but it is also a window for art enthusiasts to get up close and personal with art history.
Fuyu Bookstore: A 'Proposal Expert' for Lifestyle
The Fuwu Bookstore, which has been deeply cultivating cultural spaces for more than 30 years, has always reconstructed the relationship between people and space with the concept of "books as life proposals". Its newly launched book space proposal service, relying on a team of experts in ten major fields (art, literature, business, children, etc.), customizes a comprehensive solution of "space x content x experience" for private residences, schools, and commercial places: private study rooms can be transformed into art history corridors, corporate clubs can be upgraded to ideological exchange venues, and children's spaces can also become fairy tale bookstores that inspire creativity. From theme book selection, flow design to soft decoration aesthetics, make space a living container that carries ideas and aesthetics.
This collaboration has created a unique chemical reaction between Yachang's "thickness of artistic resources" and Fuwu's "scene transformation ability": the former constructs the depth of artistic cognition through a professional book collection system, while the latter transforms abstract aesthetics into touchable living scenes through spatial proposals. The combination of the two is not only a superposition of resources, but also a systematic answer to "how art can be integrated into life" - bringing the rich heritage of art museums into daily life, infusing the humanistic temperature of bookstores into the space, and ultimately realizing the ideal vision of "art is life, life is art".
Two core collaborations: decoding diverse scenes of artistic life
Art Collection: A New Paradigm of Art Consumption under Cross border Linkage
As a practitioner of the Japanese lifestyle proposal, Tsuchiya Bookstore has carefully selected works from artists such as Hiroshi Nagai, Yokoshi Mori, Kengo Onitou, Makoto Kiyokawa, Shigeki Matsuyama, Saoko Araki, and Momoko Nakamura from the local art community in Japan, bringing a collection matrix dominated by pop art to Chinese art enthusiasts.
Through this cooperation opportunity, both parties have jointly launched an "online and offline linked art collection ecosystem": customized art collection and display solutions tailored to different user needs, suitable for home, office and other scenarios. With the support of professional art consultant teams on both platforms, collections and purchases are made, and their aesthetic matching is integrated into the living space. This "selected original works+convenient collection" model breaks the boundary between art and life, making the beauty of the original works within reach.
Customized Study Room: Creating an Exclusive Habitat for the Soul
Different from traditional bookshelf stacking, the "customized book space service" of Artron X Funhouse is a comprehensive creation from "book selection" to "environment creation": relying on Artron Art Center's over 150000 professional rare books (including rare ancient books, limited edition art books, and international cutting-edge academic works) and Funhouse's international cutting-edge reading materials, covering 10 major fields such as art, literature, business, and children, rejecting uniform book lists and injecting unique spiritual genes into each space.
For different scenarios such as private study rooms, corporate libraries, and parent-child reading areas, expert consultants from both parties will collaborate to customize exclusive solutions for "space x content x experience" - designing a "mobile art study room" for art collectors, a "strategic thinking library" for business elites, and creating a "companion style growth reading corner" for families Whether you are pursuing a spiritual monologue in the private sphere or a cultural expression in public spaces, Artron X Mansion will use "books as pens, space as paper" to achieve the perfect unity of spatial function and aesthetics for you.
The strategic cooperation between Artron and Fuwu this time is a deep resonance between the thickness of artistic resources and the ability to transform life scenes. With the core concept of "artistic life, artistic life", not only has it achieved a consumption closed-loop innovation of "selected original works+scene based collection+immersive study", but it has also leveraged a new dimension of cultural mutual learning with the two-way circulation of Chinese and Japanese art as the fulcrum.