Calm Thoughts After Exuberant
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E-commerce is already a topic that cannot be avoided in the current consumer market. In 2009, Alibaba created the first "Double 11" on the Taobao platform. At that time, the e-commerce business had not yet become a climate. The performance created in just one day was amazing. In the following 7 years, Tmall and Taobao were in the "Double 11". The turnover of the company rose year after year. Jingdong, Suning and Gome not only joined the war, but also created their own online shopping festivals in addition to the "Double 11".... The rise and prosperity of the mass-type e-commerce business has also made printers see it. The new hope, in 2013, was defined by many people in the printing industry as the “first year” of China's printing e-commerce business. The first annual meeting of e-commerce companies attracted nearly 300 people without setting fixed topics. Afterwards, some samples from foreign countries, Hong Kong, and Taiwan (such as U.S. flash power, Taiwan’s Jianhao, and Hong Kong’s Baonuo) formally entered the domestic printing industry’s field of vision. Later, for some time, domestic and Indian enterprises began to become enthralled with printing e-commerce. The discussion, from the author's observations, lasted about 3 to 4 years. By 2016, all the big names have entered the bureau. The domestic printers and e-commerce companies have also been tentatively scheduled. Some printing companies have also come to terms with calm thinking. It has been difficult for us to cut into the printed e-commerce business and achieve profitability. After all, in the past few years, domestic printed e-commerce companies have experienced difficult attempts such as blindly seeking funds, burning wars, and product homogenization; The printed e-commerce providers that have entered the market will, after exploration, adjust their direction and change their operating routes to clarify their thinking from “trial and error”. Judging from the roads they have gone through, seeking methods and identifying entry points will be the top priority for companies that want to touch screens and businesses in the coming year. Here, according to the recent year’s development of the printing e-commerce circle, the author The development path looks at the transformation and upgrade path of printed electricity suppliers.
Capital is always a strong backing for printing electricity providers
It is undeniable that capital has always been the strong backing of printed electricity providers. Sun Zhen, the general manager of celebrity business cards, compared the self-built network printing to building a shopping mall in an unmanned area, which requires a huge amount of money (ie, the establishment of a website). It is even more disturbing to continue to operate and promote it. The customers who recognize roads diverted the flow and eventually let the no man's land become a bustling area, allowing customers to make purchases. This process requires a lot of capital support. Fortunately, domestic printers have experienced many years of exploration and accumulation, and they are constantly being recognized by the capital market.
In 2016, Sunray Printing obtained 350 million yuan in Series C financing, and Bajie Printing won the 50 million yuan round of financing in the A round of pigskin network. From 2016 to 2017, the printing e-commerce started a small round of financing climax, happy printing, Printed e-commerce platforms such as India, Love Packaging, etc. have also received a tens of millions of dollars in financing. In 2017, Yunyin Technology won the tens of millions of yuan of A+ round financing from Prussian Capital. (Yinyin Technology won 10 million angel rounds led by Dann Venture Capital in November 2013; won the A round in July 2015. Nearly 50 million financing); Carton Brothers also received A-round financing of 10 million yuan in mid-2017; the company's one-stop procurement platform for material customization, multi-prints and lightweight graphic design tools helped the owner get 6 million yuan in angel financing; If Tianyi Blessing and Hucai Graphic Arts have already been listed, they are also using the power of capital to expand the E-commerce map; as Yutong Technology will complete the listing at the end of 2016, it will announce the layout of cloud printing and cloud packaging platforms in early 2017... Short Within a few short years, China's printing e-commerce companies have grown from scratch, from zero capital to nearly RMB 1 billion in investment and joint construction. The trend is clear. Capital is a powerful guarantee for printing e-commerce companies to keep moving forward. Print e-commerce companies actively embrace capital, but also want to lay a world in the early stages of chaos as soon as possible. Of course, it has to be said that the early layout and quick layout have already obtained several rounds of investment, and have been continuously optimized in terms of technology and business direction, especially for e-commerce platform companies, which will increase the number of follow-up printer e-commerce platforms. Access threshold.
Print e-commerce, always looking for self evolution
In the past year of 2017, the author clearly felt that the domestic printing e-commerce companies are transitioning from the barbaric growth of the past to intensive cultivation. Each printing e-commerce company also intends to adjust its business ideas, conduct differentiated operations, and refine the subdivision areas. A printed e-commerce platform has upgraded its operating tone from printing processing to providing one-stop shopping services.
・Publishing area
In early 2017, the printing network was born. This is by far the first print e-commerce platform with the theme of on-demand publishing. It connects both ends of the publishing house and the printing house. According to statistics, as of the end of 2017, the total transaction volume of the printing net has exceeded 30 million yuan (excluding the printing paper fee), the cumulative volume of the deal has been 10.59 million copies, and the number of Indian and Chinese enterprises has exceeded 600. In addition, they have It also uses its own experience (printing net was created by Yi Feng Yin Jie, as the traditional Indian printing factory Yi Feng Yin Jie implemented zero offset printing, so that the entire printing is shocked) to help Indian companies increase production efficiency. The appearance of printing books not only fills the blank of the on-demand publishing e-commerce platform in China, but also uses years of experience to provide practical guidance for Indian companies.