Breaking The Red Sea Of Printing, Doubling The Output Value in Only 3 Years! How Did Peng Yuxiang Do It?

Breaking the Red Sea of Printing, doubling the output value in only 3 years! How did Peng Yuxiang do it?

In the fierce competition with an average profit margin of less than 5% in the printing and packaging industry, Zibo Pengyuxiang Packaging and Printing Co., Ltd. (hereinafter referred to as Pengyuxiang) broke through with an average annual growth rate of 20%, and achieved a leap in output value from 60 million yuan to 120 million yuan in only 3 years. This printing company, which used to be mainly engaged in medical packaging, has successfully opened up a new path of high-quality development by virtue of intelligent transformation, service innovation and management reform in the context of the increasingly intensified "involution" of the industry, and its transformation practice has provided a fresh sample for the breakthrough of the traditional manufacturing industry.

Intelligent manufacturing foundation: reconstruct the production paradigm

Digital transformation is the most significant area of change for Peng Yuxiang in recent years. Since 2020, Peng Yuxiang has joined hands with Heidelberg to gradually introduce the digital system and connect it with various equipment in the workshop to realize the real-time collection and sharing of production data. This not only significantly reduces the use of paper documents, but also increases the transparency and timeliness of data. At the same time, the digital system standardizes the processes of production billing, labor and production, reduces the burden of manual accounting, and significantly improves production efficiency.

Hou Jinyu, general manager of Peng Yuxiang, said: "From the receipt of orders at the sales end, to the placement of work orders, production process management, and then to outbound management, including quality inspection and after-sales management, we have realized the digitalization of the whole process. "Through the digital system, Peng Yuxiang has broken the information barriers between various production links and realized the full integration of data, which has greatly improved the speed and accuracy of decision-making. The digital system is not only the beginning of Pengyuxiang's digital construction, but also a solid cornerstone for its steady development.

On the basis of the digital system, Peng Yuxiang further planned and built a digital workshop. According to Hou Jinyu, the digital workshop will integrate all the printing machines and related equipment of the enterprise, and realize the automation and intelligence of the production process through digital means. At present, more than half of the construction of the digital workshop has been completed, and it is expected to be put into operation in the second half of 2025. At that time, Peng Yuxiang will monitor the production status in real time through the 3D twin system, further optimize the production process and improve production efficiency.

Renderings of Peng Yuxiang's new factory

Service Breaking Walls: Create Product Value Together

In addition to digital transformation, Peng Yuxiang also breaks down service barriers by optimizing customer relationships and improving customized service capabilities to enhance customer stickiness, further expand market share, and achieve steady development.

In the face of the growing personalized needs of the packaging industry, Peng Yuxiang has invested heavily in the introduction of advanced equipment to provide customers with more complex and diversified printing processes. At the same time, Peng Yuxiang has strengthened communication and cooperation with customers to jointly design and develop new products that meet market demand. Hou Jinyu pointed out: "After the epidemic, Peng Yuxiang adjusted its business structure and reduced its dependence on medical packaging, and the proportion of medical packaging business has dropped to 50%~60%. "To provide customers with high-quality products and services, to meet the diversified and personalized needs of customers, has become the golden sign of Peng Yuxiang, bringing many new growth opportunities to it.

Based on the high-quality service, Peng Yuxiang has successfully expanded the packaging business of the local clothing and ceramics industry. Hou Jinyu said: "Our local clothing and ceramics industry is developed, and ceramic products will also be exported abroad. In the past two years, Peng Yuxiang has also undertaken some supporting packaging products for the clothing and ceramic industries. Now, color box packaging and foreign trade business has become a new growth point for Peng Yuxiang. "

In order to maintain a good customer relationship, Peng Yuxiang has set up a special customer service department, which is responsible for efficient communication and coordination with customers. For large customers, Peng Yuxiang has arranged a special person to provide docking services to ensure that customer needs are quickly responded to and properly handled. In addition, Peng Yuxiang also pays attention to improving the quality of after-sales service, and promises to provide solutions or replenishment processing within 24 hours after the problem occurs. These measures have effectively increased customer satisfaction and loyalty.

While building an agile service system and optimizing customer relationships, Peng Yuxiang also actively explores new strategies to expand the market. On the one hand, it will dig deep into the demand potential of existing customers and consolidate its market share by providing customized services and innovative products. On the other hand, it actively seeks new customer groups and market opportunities, and expands its business scope and influence by participating in exhibitions and cooperating with government agencies. Hou Jinyu revealed: "In the future, Peng Yuxiang will also develop packaging business in the field of daily chemicals and food. "

Managing butterfly change: unleashing endogenous power

While improving services and developing external markets, Peng Yuxiang strives to promote the refined upgrading of the internal management system. With intelligent management and control and process reengineering as the starting point, the collaborative improvement of operating cost optimization and production efficiency is realized, and the endogenous power of the enterprise is fully released.

In terms of cost control, Peng Yuxiang realizes real-time monitoring and analysis of production data through digital means, helping enterprises to find and solve the problem of waste and loss in the production process in a timely manner. At the same time, Peng Yuxiang has strengthened the refined management of raw material procurement and inventory management, so as to reduce production costs. For example, by establishing long-term and stable cooperative relationships with suppliers and optimizing inventory structure, we can reduce procurement and inventory costs.

Peng Yuxiang factory printing equipment

In terms of improving production efficiency, Peng Yuxiang has achieved a significant improvement in production efficiency by optimizing production processes and introducing advanced equipment. Hou Jinyu said: "The digital system has greatly improved the production and management efficiency of Peng Yuxiang. In the construction process of the digital workshop, Peng Yuxiang will also introduce AGV and other automation equipment to realize the automation and intelligence of the production process, and further reduce manual intervention and waiting time. In addition, Peng Yuxiang also pays attention to the improvement of employee skills training and incentive mechanism to stimulate the enthusiasm and creativity of employees, and further improve production efficiency and quality level.

In order to better adapt to market changes and meet customer needs, Peng Yuxiang constantly improves the internal management mechanism. In recent years, Peng Yuxiang has not only strengthened the learning and improvement within the enterprise, but also invited professional consulting institutions to guide the management of the enterprise. Through the introduction of advanced management concepts and methods, optimize the organizational structure and process management; Strengthen team building and corporate culture construction, and improve the cohesion and sense of belonging of employees. At the same time, Peng Yuxiang also pays attention to risk management to ensure the steady development of the enterprise.

Open the road in the mountains and build bridges when encountering water. Peng Yuxiang's transformation practice fully proves that in order to solve the "involution" dilemma, the traditional manufacturing industry needs to build a breakthrough system of "technological innovation + service upgrading + management iteration". Peng Yuxiang's transformation strategy with digitalization as the axis not only realizes its own transition from labor-intensive to technology-intensive, but also reshapes the value creation model of the industry. When printing and packaging enterprises can use intelligent manufacturing to meet personalized needs and optimize resource allocation with data assets, the "red ocean" of traditional industries can also be transformed into a "blue ocean". This transformation paradigm is a vivid footnote to the high-quality development of China's manufacturing.