Guangzhou Restaurant X Hong Kong Print Investment X South China Exhibition Strong Collaboration: Reshaping the Brand Packaging Value Chain!
In today's rapidly changing business environment, the way brands connect with consumers is undergoing profound transformation. Faced with a new generation of consumers, personalized packaging design and emotional resonance have become core elements of brand communication.
At the same time, the concepts of sustainability, corporate ESG responsibilities, and the construction of global sales networks are jointly shaping a new pattern of brand development. Against this backdrop, packaging has gone beyond its traditional protective function to become an important vehicle for conveying brand value.
When time-honored Chinese brands, innovative printing forces, and professional exhibition platforms deeply integrate, what new sparks will be ignited?
Guangzhou Restaurant × Hong Kong Printing Industry Investment Association × South China Printing & Label Exhibition have reached a strategic cooperation to jointly host the [4th Printing Technology and Creative Capability Awards] at the 2026 South China Printing & Label Exhibition.
This cooperation marks a new stage in the integration of resources among brand owners, industry associations, and professional exhibition platforms, jointly launching innovative practices to reshape the brand packaging value chain.
Core highlights of strategic cooperation
Authoritative events have been upgraded, focusing on the dual track of technology + creativity
As the organizer of the event, the Hong Kong Printing Industry Investment Association jointly launched this award with more than 10 leading institutions in Guangdong, Hong Kong and Macao, including the Printing Technology Research Center, the Innovation Center of Guangdong Packaging Technology Association and the Dongguan Publishing and Printing Industry Association, relying on professional platforms such as the South China International Printing Exhibition and the China International Label Exhibition (also known as the South China Printing Exhibition and Label Exhibition).
Deepen the "event + industry" coordination mechanism
The designated layout materials for this year's [Printing Technology and Creative Ability Award] are provided by Guangzhou Restaurant Group, and the entries need to be creatively designed around their brand visual needs. The winning enterprises will be given priority in the future supply chain warehousing of Guangzhou Restaurant Group to expand the space for cooperation. This model not only injects real business scenarios into the event, but also promotes the extension of printing technology from "standard" to "commercial" through "competition to promote production", helping printing enterprises in the Greater Bay Area to achieve strategic transformation from "manufacturer" to "brand service provider".
The 2026 South China Printing Exhibition Label Exhibition witnessed the highlight moments of the competition
All the excitement will be presented at the 2026 South China Printing Exhibition Label Exhibition, where we will witness together:
🏆 【The 4th Printing Technology and Creative Ability Award】Award Ceremony: Crowned with glory and witnessed the rise of new talents.
🎨 Showcase award-winning works and new processes: a one-stop shop for cutting-edge packaging trends.
💡 Theme Salon Activities: Focusing on "reshaping the brand packaging value chain", carry out in-depth ideological collisions with industry leaders.
The advantages of the three parties complement each other's resources,
Jointly build a new ecology of industrial collaboration in the Bay Area
The collaboration brings together the core resources of the three parties:
Guangzhou restaurant
As a Chinese time-honored brand that carries the Cantonese style for nearly 90 years, it not only has a profound brand cultural heritage, but also provides real brand application scenarios for packaging innovation by virtue of the extensive influence of the three major Chinese time-honored brands of "Guangzhou Restaurant", "Tao Tao Ju" and "Li Kou Fu" in the food industry.
Hong Kong Printing Industry Investment Association
With its professional accumulation in printing standardization, technological innovation and talent training, as well as its experience in successfully holding the "Printing Technology and Creative Capability Award" for three consecutive years, it provides technical support and industry insights for cooperation.
South China Printing Exhibition Label Exhibition
In 2026, the overall scale will reach 150,000 square meters, bringing together more than 2,200 exhibitors and attracting more than 130,000 professional visitors. With its huge industry resources, international platform and industrial agglomeration effect, the exhibition provides a display window and promotion channel for innovative achievements.
Cooperation vision and expectations
Guangzhou Restaurant Group: We look forward to exploring more high-quality suppliers through this cooperation, improving the quality of product packaging with the help of event bridges, deepening the layout of the Hong Kong and Macao markets, and displaying innovative achievements through the South China Printing Exhibition and label exhibition platform, so as to build a more direct supply and demand docking channel.
Hong Kong Printing Industry Investment Association: On the occasion of its 20th anniversary, it will use the event as a link to link resources from all parties to build a full-chain ecology of "technical exchange, creative incubation, and business implementation", and continue to help the printing industry in the Greater Bay Area move towards high-end, branding and internationalization.
South China Printing Exhibition Label Exhibition: It will give full play to the advantages of platform resource agglomeration and market linkage, provide professional display space for innovative technologies and designs, promote the efficient docking of the upstream and downstream of the industrial chain, promote the commercial application and industry promotion of excellent achievements, and help enhance the value of the packaging and printing industry in the Greater Bay Area.
Walking hand in hand, value co-creation,
Jointly shape the new packaging ecology of the Bay Area
This strategic cooperation is not only an upgrade of the event, but also an important milestone in the transformation of the printing and packaging industry from "manufacturing" to "brand service". Through the integration of tripartite resources, it will help Chinese time-honored brands such as Guangzhou Restaurant to achieve brand rejuvenation and packaging internationalization, and at the same time provide printing companies with a complete solution from technology improvement to brand going overseas.
Relying on the international platform of the South China Printing Exhibition and the communication network of Hong Kong Printing Investment, the cooperation results will radiate to Hong Kong, Macao, Taiwan and overseas markets, so that more consumers around the world can understand the Chinese food culture represented by Guangzhou restaurants through innovative packaging, and achieve the long-term goal of "technology improvement, brand going overseas and win-win industry".
This strong alliance will surely stimulate the huge potential of the printing and packaging industry in the Guangdong-Hong Kong-Macao Greater Bay Area, jointly shape the new ecology of the packaging value chain, and set a new benchmark for the high-quality development of the industry.
Special thanks
We would like to express our sincere gratitude for the strong support and assistance of the following units for the successful holding of this award:
Co-organizers: Printing Technology Research Center, Guangdong Packaging Technology Association Innovation Center, Dongguan Publishing and Printing Industry Association
Supporting units: Guangzhou Restaurant Group, Hong Kong Printing and Publishing Media Industry Union, South China International Printing Exhibition, China International Label Exhibition, Printing Media Professionals Association, Hong Kong Paper Chamber of Commerce, Macau Printing Industry Chamber of Commerce, Hong Kong Printing Art Society, Shenzhen Printing Industry Association, Hong Kong Printing Industry Association, Hong Kong Digital Printing Association, Guangzhou Packaging and Printing Industry Association, Guangzhou Baiyun District Printing and Packaging Industry Association, Zhongshan Printing and Packaging Industry Association, Jiangmen Printing Association, Huizhou Printing Association, Zhuhai Printing Association, Zhaoqing Printing and Reproduction Industry Association
Guangzhou Restaurant, a time-honored Chinese brand, was established in 1935 and is renowned as "the best place to eat in Guangzhou." The group successfully went public on the Shanghai Stock Exchange in 2017, becoming the first catering group from Guangdong Province to be listed. It owns three major time-honored Chinese brands: "Guangzhou Restaurant," "Tao Tao Ju," and "Likoufu." Its mooncake products are sold worldwide and have not only ranked first in national mooncake production and sales for 13 consecutive years but also topped global sales for five consecutive years. Guangzhou Restaurant also carries the important mission of protecting intangible cultural heritage and is recognized as a unit for the preservation of Cantonese culinary techniques and Cantonese tea-drinking customs, serving as an important ambassador of Chinese culinary culture.
Since its establishment in 2005, the Hong Kong Printing Industry Investment Association has been committed to promoting the development of the printing industry. Since 2019, it has been hosting the "Printing Technology and Creative Ability Awards," which has successfully held three editions. The awards aim to recognize excellence, inspire creativity, promote color standardization, and help printing companies transform from "high-quality producers" to "brand creators."
The South China Printing & Label Exhibition is jointly organized by China Foreign Trade Centre Group Co., Ltd. and Easyfair Exhibition Services Co., Ltd. It is held every March at the China Import and Export Fair Complex (Area A) in Guangzhou, and is linked with the China International Packaging Exhibition and China (Guangzhou) International Packaging Products Exhibition, forming a large-scale and influential professional exhibition platform for the printing and labeling industry.
Register now to secure your entry!
