Avery Dennison and L'Oreal promote the reduction of label waste in Australia
Avery Dennison, L'Oréal Australia and Wasteflex (an Australian waste management company) collaborate to promote a recycling program designed to achieve zero landfill.
Avery Dennison's release paper recycling program supports companies that help their customers use their products to reduce waste sustainability goals. This release paper recycling program helps the brand separate the Glassine paper (waste generated during the labeling process) from the landfill into a reusable product. Through this program, L'Oréal Australia will separate more than 6 tons of Glassine paper in Australia, making it a recycled paper resource that can be used in the waste paper recycling industry.
Anil K. Sharma, vice president and general manager of South Asia Pacific and Sub-Saharan Africa, Avery Dennison Labels and Packaging Materials, said: “As a material science innovator committed to making meaningful changes, we believe that sustainability is both A responsibility is also an opportunity for leadership. Through our release paper recycling program, brands now have a solution that will enable them to reduce the environmental impact of waste label waste paper waste."
“We are delighted to be able to start this sustainable journey with L'Oreal and Wasteflex.”
David O'Leary, domestic logistics manager at L'Oréal Australia, said: "The savings from the program are very significant, but for L'Oréal Australia, the biggest benefit is through this service, as well as Wasteflex and Avery Dennison. Experience, we can achieve the goal of zero landfill."
Matt Tamplin, CEO of Wasteflex, said: “Through this program, we are able to provide the industry with a new and exciting solution that is easy to implement and can change the sustainability and business performance of the company.”
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