A Small Factory→ Hard-Core High-Tech, 4 Production Bases, Mingfeng Packaging To The World!

"Twin-engine" drive

"From the beginning of its establishment, Mingfeng Packaging has focused on the boutique packaging track, mainly providing paper and wood packaging for high-end customers and brands in industries such as cigarettes, alcohol, cosmetics, jewelry, tea and precious metals." Sales Director Lai Shijun introduced.

In 2007, Mingfeng Packaging took a big step in the transformation and won the bidding for the souvenir packaging of the 2008 Beijing Olympic Games, becoming the main designer and manufacturer of gold and silver commemorative coins and medals series packaging. "Compared to cartons and plastic boxes, wooden boxes are easier to store for a long time and have a better texture, making them ideal packaging materials for collectibles. Therefore, we have designed a wooden box packaging scheme for Olympic susvenirs. In order to better meet the production needs, Mingfeng Packaging has established a special wood packaging production plant in Dongguan and introduced relevant production equipment and technical personnel.

Mingfeng packaging showroom

"In fact, before we won the bid, we had a small number of outgoing wood packaging orders, and the products were independently designed and proofed, with certain resources and customer accumulation. With the increase in the number of orders, Mingfeng Packaging chooses to take the initiative to cover the whole process from design to production closed-loop, and every step is steady and steady. Lai Shijun said.

Based on the service experience of souvenir packaging for the 2008 Beijing Olympic Games, Mingfeng Packaging then actively entered the event packaging track, and successively undertook the souvenir packaging of the summer and winter Olympic Games in London, Rio, Sochi and other summer and winter Olympic Games and the packaging production orders of various forums, events and commemorative activities of the "Belt and Road", and gradually established its "expert" status in the field of event packaging and wooden box packaging.

The development of the event packaging business has effectively helped Mingfeng Packaging jump out of the Red Sea and open up a second growth curve with the wood packaging business as the core. Driven by the "double engine" of paper packaging and wood packaging, in 2016, Mingfeng Packaging accelerated the completion of the shareholding system reform, took an important step to land in the capital market, and entered a new stage of development.

Constant hard core power

Many people can't help but ask, why can Mingfeng Packaging complete the development of new business and strategic transformation so smoothly in a short period of time? The answer given by Lai Shijun is that "striking iron still needs its own hardness", and innovative research and development is the hard core power of Mingfeng Packaging that has always stood in the business sea for many years.

Mingfeng Packaging has set up a technical team of hundreds of people in product development and design. Among them, the creative design group is mainly responsible for customer demand insight and creative design, and has won domestic and foreign awards including the IF Design Award for many years; The product R&D team will apply and transform the R&D achievements of new products, new technologies, new processes and new materials, and help customers optimize and promote products; The process technology group mainly focuses on sample proofing, standard formulation, technical specifications, process and color technology management; The standard formulation and testing center is responsible for various performance tests of products, formulating quality standards and experimental testing, and will obtain the national CNAS laboratory certification in 2024. In addition to the building of its own R&D capabilities, Mingfeng Packaging also attaches great importance to industry-university-research exchanges, and has reached long-term cooperation with Sun Yat-sen University and other universities.

"Multi-process integration and multi-material application are the core competitiveness of Mingfeng packaging products. The commemorative packaging we once created for a well-known liquor brand incorporated leather materials into the wooden box, combined with convex lenses, acrylic sheets, hardware and other elements, fully demonstrating the style and quality of the product. Packaging like this has extremely high requirements for printing technology and technology, and at the same time, it also requires enterprises to have the ability to independently develop materials, which is difficult for general printing companies to complete independently, but this is precisely the advantage of Mingfeng packaging. Lai Shijun gave an example.

Mingfeng packaging part of the products

The process innovation of Mingfeng packaging is not limited to the application of materials, but also walks in the forefront of the industry in the field of environmental protection and sustainable development. In 2014, Mingfeng Packaging realized the successful application of environmentally friendly bamboo plastic products instead of traditional wooden boxes. In 2016, a subsidiary with the R&D and application of biomass materials as its main business was established, which is committed to the development of plastic reduction and degradable packaging materials, with a number of core patents and has been recognized by many green environmental protection institutions. The environmentally friendly daily chemical packaging utensils and supplies developed by it, Recycle-X, won the 2024 German IF Design Award.

"Many printing companies are comparing equipment and volume, and we have always insisted on comparing technical processes and product material research and development capabilities to help customers and terminals obtain more valuable services and experiences, which is the constant persistence and inheritance of Mingfeng packaging."

The market is "broken".

Dongguan City, known as the "world factory", is located in the geometric center of the Guangdong-Hong Kong-Macao Greater Bay Area, with rich port resources and an important window for import and export trade. With its superior geographical location, Mingfeng Packaging has actively "broken through" a world in overseas markets and established an American company to further lay out the global market and provide localized services. At the same time, in order to better carry out foreign business, a company was also established in Hong Kong, China. Today, Mingfeng Packaging has formed a business form in which domestic and export sales are equally divided.

"Many overseas customers have very strict requirements for quality and delivery time, and will pay attention to whether the accessories of the screws are consistent, whether the slots of the hinges have burrs and other product details, and the determined shipping schedule and product launch time cannot be changed at will." Through the construction of standardization system, Mingfeng Packaging has hundreds of key processes from raw materials to finished products, each of which has strict implementation parameters to achieve the whole process control of product quality.

Mingfeng packaging logo

According to Lai Shijun, most of the finished products will be tested in the standard setting testing center of Mingfeng packaging before leaving the warehouse, such as friction, tear, color fastness, high and low temperature, etc., to ensure the printing quality and functionality of the product. "Especially for wooden box packaging, due to the particularity of the material, there will be differences in environment, climate and other aspects after long-distance transportation overseas, and a mistake in a detail may affect the normal use of the packaging."

It is by virtue of the strict control of quality and high-quality products and services that Mingfeng Packaging has won the recognition and favor of many international customers, and has been awarded the Best Partner Award of the Royal Mint of the United Kingdom, and has won the Best Supplier Award and Supplier Quality Service Award of the British Eddington Group for many years, and has reached long-term friendly cooperative relations with many Fortune 500 companies.

The market is ever-changing, and companies must also adjust their course at any time. In recent years, under the background of the global economic downturn and the complex and changeable market environment, Mingfeng Packaging has a keen insight into the declining market demand in Europe and the United States, so it has set its sights on countries and regions along the "Belt and Road", such as Dubai and Saudi Arabia. "The perfume, jewelry, precious metals, chocolate and other market segments in these regions are relatively active, and the quality and design requirements for packaging are relatively high, which matches our positioning of focusing on high-end boutique packaging."

In this regard, Mingfeng Packaging has increased its market development efforts in the Asia-Pacific region, and has achieved certain results by actively establishing overseas websites, social media accounts, participating in online and offline channels such as domestic and foreign exhibitions.

"In fact, the printing industry is not only in the involution, but also in the outer. The inner volume is the volume order, volume price, and volume cost, and the outer volume is the volume area, volume market, and volume customer. In the face of internal and external volume, Mingfeng Packaging will continue to embrace changes and actively go out under the premise of adhering to strategic determination, and will also further expand the domestic cigarette and wine package market and break out of a broader world. The "twin-engine" aircraft carrier is riding the wind and waves, accelerating to the deeper and farther blue sea......