Corrugated display racks of various categories of material requirements skills
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Corrugated display stands are usually made of printed paper and high-strength corrugated cardboard bonded with starch adhesive. They come in two forms, POP and PDQ. Among them, POP is the abbreviation of English "Point of Purchase", which means "selling point promotion", focusing on the advertising effect of display stand; PDQ is the abbreviation of "Products Display Quickly" in English, which is an abbreviation of Wal-Mart's rapid display of products. Focus on the structural features of the display stand. The main purpose of the corrugated display stand is to promote the product. In order to better display the product, the designer will select the appropriate material in consideration of product characteristics, packaging method, transportation environment, display space and other factors when designing the display frame structure. In this paper, based on the structural characteristics of the corrugated display rack, the author classifies it systematically and carries out corresponding classification and coding. At the same time, according to the weight of the displayed product, the requirements for the bursting strength and the edge compressive strength of the display frame are proposed. Provide theoretical references to customers and customers in order to achieve efficient development of corrugated display applications.
Common materials and advantages of corrugated display stands
Corrugated paperboard has good cushioning performance because it has at least one layer of wavy core paper interlayer, and can withstand collision and fall during transportation and transportation. The corrugated board is divided into , etc. according to the height of the corrugated board and the number of corrugations in the range of 300 mm length. The common types of corrugated display stands .
B-type corrugated board has a height of 2.5 to 3.0 mm, and the number of turns in the range of 300 mm is 46 to 54. The shape of the corrugated board is hard and difficult to break, and the assembly process of the display frame requires multiple folding, so the comparison of the type B corrugated board Suitable for larger display stands, can withstand goods weighing less than 15kg. E-shaped corrugated board has a height of 1.1 to 2.0 mm, and the number of turns in the range of 300 mm is 87 to 99. It has the characteristics of light weight, good cushioning performance and strong flat compressive strength. It can be directly printed and is often used for comparison. Beautiful small display stand. BE type corrugated board combines the structural advantages of B-type corrugated board and E-type corrugated board. It can withstand products of more than 15kg weight, and can also assemble hooks and other accessories to display a variety of products, breaking through the limitations of corrugated cardboard display. .
The corrugated display rack is mainly used in the sales display of fast-moving consumer goods. It is characterized by a short cycle. The display time of some special holiday products is only a few days, and the long period is only about 40-60 days. Compared with iron and plastic display stands, the structural design of the corrugated display stand is more flexible, the production cycle is short, and the most important thing is that the cost is low, which is very suitable for product promotion activities in supermarkets, shopping malls, specialty stores and other places. In summary, the corrugated display rack has the following main advantages.
(1) Printing paper is an excellent advertising carrier. The paper can be printed on the business, the brand of the product brand, or the pattern that caters to the atmosphere of each festival, greatly improving the publicity effect of the product.
(2) Wide range of use, suitable for all kinds of large-scale promotional activities, stores, shopping malls, exhibitions, etc. The pattern, color and shape of the paper display stand can be freely and innovatively designed, and the publicity effect is excellent. Especially the shape structure can fully combine the needs of the business propaganda, and design different forms to attract the attention of consumers.
(3) Light weight, can be stacked flat, save transportation logistics costs, and can be used repeatedly. The paper display stand is much lighter than other display stands. In the packaging and shipping method, different shipping methods can be selected according to the specific situation, which can save a certain logistics cost in transportation, thereby reducing the purchase cost.
(4) It meets environmental protection requirements and can be recycled and has little impact on the environment.
Classification and coding of corrugated display stands
According to the structural characteristics of the corrugated display rack, it is more scientific and theoretical. To this end, this paper divides the corrugated display stand into: floor-standing display stand, desktop display stand, pallet display stand and hook-type display stand, which are respectively represented by “LD-”, “TS-”, “ZB-” and “GG-”. Then according to the number of display shelves, "01" refers to single-sided display, "02" refers to double-sided display, "03" refers to three-sided display, and "04" refers to four-sided display. For example, “LD-01” means a single-sided display of a floor-standing display stand. Below, a brief introduction to the various display stands.
1. Floor-standing display stand
The structure of the floor-standing display stand can be placed independently and does not require other supports, which is especially suitable for product promotion activities. The assembly is flexible and convenient, and it can be used for excellent publicity with beautiful printed patterns. The floor display stand is divided into single-sided, double-sided, three-sided and four-sided displays, as shown in Figure 1.
2. Desktop display stand
The structural characteristics of the desktop display stand require that the bottom needs support, and it is suitable for small batches of small items to be placed on the shelves and checkout tables. The most commonly used desktop display stands are single-sided displays, which are divided into stepped, baffle, hook, and card slots according to their internal structure, as shown in Figure 2.
3. Pallet display stand
The structural feature of the pallet display stand is that the display stand is placed on the pallet, and the height of the display stand generally does not exceed 1320 mm. It can be directly stacked in the store to display sales, saving logistics and transportation, the labor and time of merchandising, and most of the merchandise display of Sam's member stores adopt this form. The pallet display stand is divided into single-sided, double-sided, three-sided and four-sided displays, as shown in Figure 3.
4. Hooked display stand
The hook-type display stand is characterized in that the display surface has a regularly placed hook, which is fixed in the corrugated cardboard, and the product is hung on the hook to display. It is suitable for a large number of display of hanging card products, and is often used in supermarket shelves and promotional stores. Due to the limited one-way load-bearing capacity of the hook material and cardboard, it is generally placed in a small and lightweight product, and the arrangement of the hanging cards can be flexibly adjusted according to the size and weight of the product. The hook-type display stand is divided into single-sided, double-sided, three-sided and four-sided displays, as shown in Figure 4.
Material requirements for corrugated display stands
The performance testing items of corrugated board include quantitative, thickness, moisture, side pressure strength, puncture strength, adhesive strength and burst strength. Among them, burst strength and edge strength are two important parameters, and two are often required by foreign orders. Performance indicators. The burst strength can be used to characterize the external force of corrugated boxes in handling, handling, collision and other external forces during the transportation and transportation. The breaking strength in GB/T 6545-1998 refers to the corrugated board in terms of unit area under the test conditions. A uniformly increased maximum pressure that is perpendicular to the surface of the sample. The strength of the side pressure is important because the compressive strength of the corrugated box can be predicted based on the strength of the side pressure. Test principle of the edge pressure strength: a rectangular corrugated cardboard sample is placed between the two pressure plates of the compression tester, and the corrugation direction of the sample is perpendicular to the two pressure plates of the compression tester, and then the pressure is applied to the sample until the sample The maximum pressure that the sample can withstand is measured by crushing.
The weight of the displayed items varies, so the material requirements for the display stand are different. Tables 1 to 4 are the recommended paperboard materials for the corresponding load-bearing of various types of display racks. Because the physical properties of the cardboard base paper vary from region to region, the designer can select cardboard of similar performance according to local purchasing habits.
Under normal circumstances, ordinary display stands are limited by their performance indicators, and are often packaged separately from the goods. When the display is assembled, the display frame is assembled and placed, and the process is put up. This process requires a lot of manpower and time cost. With the launch of unmanned shopping supermarkets by Tesco supermarkets, Amazon and other e-commerce companies, how to save time on shelves is crucial. The characteristic of the pallet display stand is to save time on the shelf of the goods. It is believed that in the future, this convenient and efficient display stand will be more and more valued by the merchants, and it will have a broad market space. In order to ensure that the goods and display racks do not collapse, breakage and other physical damage during transportation, the performance index of corrugated board needs to meet certain standard requirements.