A box of moon cakes, four-layer packaging, three new problems in over-packaging of moon cakes
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From the Mid-Autumn Festival, a variety of moon cakes are placed in the prominent positions of major supermarkets. Faced with these beautifully packaged mooncake gift boxes, the topic of excessive packaging of mooncakes will be mentioned without exception. The “Rules for the Measurement and Inspection of Mooncake Sales and Packaging (Trial)” issued by the General Administration of Quality Supervision, Inspection and Quarantine has been implemented in September. Will the phenomenon of excessive packaging of mooncakes change this year?
Three new problems in over-packaging of moon cakes
Although from the visit of several large supermarkets, most of the mooncake packaging has undergone “slimming” and is mainly based on simple packaging. In terms of price, it is also clear that the people-friendly route, "thousand yuan moon cake" is difficult to trace, the market gradually returns to rationality, but the price is high, over-packaging and tying phenomenon still exists. According to a supermarket salesperson, the mooncake packaging she sold in recent years is very particular, the simplest is the exquisite carton packaging, at least three layers. Some are exquisite wooden boxes, some are exquisite metal boxes, most of which are large boxes of small boxes, some with matching watches, some with jewellery, and some with famous tea. In the survey of the China Economic Net on the Mid-Autumn moon cake market, some netizens wrote: The unit issued a box of moon cakes and used four layers of packaging. Some colleagues directly removed the outer packaging, leaving only the simplest layer of plastic packaging. The eight moon cakes were immediately lighter by 2/3, and the packaging was too wasteful. Wouldn't it be better to give two moon cakes?
Recently, environmental protection expert Dong Jinshi also publicly stated in the media that after this year's market research, it is found that there are new problems in over-packaging. The first is that the product has a large void ratio, and some have a void ratio of up to 80%. Secondly, the weight of the package is too heavy, and some even two or three times the weight of the product itself. Third, the material composition is complex, and 4 to 5 materials are used for packaging, which brings difficulties to recycling.
Overpacking hazard geometry
In fact, not only the mooncakes are over-packaged, but most foods, health products, cosmetics, sprinkles and other commodities have such problems. The gift market is clearly the “hardest hit” of over-packaging. The packaging materials are metal and wood, including precious wood, crystal, plexiglass, porcelain, ceramic, lining with velvet, brocade and silk. "Colorful." Li Minggang, Director of the Judicial Regulations Department of the General Administration of Quality Supervision, Inspection and Quarantine, explained that packaging that does not comply with the relevant standards and regulations and that exceeds normal functions is over-packaged. He believes that the harm caused by over-packaging to the society is multiple: first, wasting resources; second, threatening the environment, many packaging materials can not be degraded, causing environmental pollution; third, fostering unfair competition in the industry Potential risks; Fourth, fuel the consumer's pursuit of luxury, the wrong consumer psychology; Fifth, increase the burden on consumers.
The International Food Packaging Association has specially calculated an account for over-packaging, a 6-box moon cake gift box with a 371-gram plastic injection molded plastic cover, 6 individually wrapped small cartons, and a wood bottom tray, which are processed into finished products. The post-packaging costs totaled 15.41 yuan. The price of the 6-month cake is no more than 50 yuan, and these packaging costs account for 35% of the total price. So where are these over-packaged moon cake gift boxes? The reporter found from the China Economic Net's survey on the Mid-Autumn moon cake market that many netizens' messages indicate that when they buy for themselves, they generally don't buy beautiful packaging, and the packaging is beautiful. Over-wrapped mooncake gift boxes are generally used for gift giving. The supermarket's shopping guide also told reporters that over-packaged gift box moon cakes are basically used for gifts from individuals or businesses and institutions.
Obviously, over-packaged moon cakes are mostly attributed to instrumental gifts. The gift-giving person wants to exchange the luxurious and expensive moon cakes to the things they want. At this time, the moon cakes are undoubtedly an exchange tool. Even so, packaging should be a degree, otherwise, a simple holiday gift not only wastes resources but also becomes a form of corruption. Therefore, ending the over-packaging is imperative.
Dealing with over-packaging countries and issuing new "rules"
Recently, the General Administration of Quality Supervision, Inspection and Quarantine issued the "Rules for the Measurement and Measurement of Packaging of Mooncakes (Trial)", which will be implemented from September. This means that whether the mooncake package is over-packaged is no longer subjectively judged by the tester, but will be spoken by scientific and standardized measurement data.
According to the regulations, the main measuring equipment used for the measurement of moon cake quality is the electronic scale or electronic balance. The main measuring equipment for measuring the length, width and height of the moon cake sales package is the steel ruler, and the specific requirements for the measurement characteristics of the measuring equipment are put forward. The measurement methods for the rectangular package sales package, the cylindrical sales package and other shape sales packages are also specified in detail. It is reported that the General Administration of Quality Supervision, Inspection and Quarantine has issued a notice requesting the quality supervision department to carry out supervision and inspection of moon cake packaging measurement in accordance with the regulations and procedures before the Mid-Autumn Festival.
There are also experts who make suggestions for over-packaging. If specific specifications for packaging materials can be proposed for different products, it will be more effective to curb excessive packaging. For example, the packaging is preferably made of a single material or a material that is easy to separate, and the packaging is lightweight, and materials such as metal, wood, crystal, glass, and the like that are too expensive should not be selected.