2019 How does the printing industry develop?
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The short and fulfilling New Year's holiday is over. Have you started to work in the bloody resurrection? Still fighting against the post-holiday syndrome? But what is certain is that this warm, prosperous little holiday will definitely leave you with a different kind of wonderful, what you see and what you will know will make you feel. In the Spring Festival Evening, I wondered if the consumption expenditure was balanced during this holiday. Did you see some of the famous ones? For the future development of the market, perhaps also pointed out some new directions...
Spring Festival Evening becomes the leader of new technology applications
This year, the Spring Festival Evening, through TV, Internet, social media and other multi-terminals and multi-channels, once again set a new record for audience communication. The total audience size at home and abroad reached 1.173 billion, and the overall reputation (the network is positively commented) reached 96.98%. One of the favorite Spring Festival Evenings of the audience in recent years. New technologies such as 5G, 4K, VR (Virtual Reality), AR (Augmented Reality), and AI (Artificial Intelligence) are also "showing their talents" in the Spring Festival Gala. Not only that, there are still many “firsts” in the use of new technologies in the Spring Festival Evening. For the first time, using 4K ultra-high-definition AR (Augmented Reality) online packaging technology, viewers in front of the TV can enjoy virtual effects close to the real world; the first time using AI artificial intelligence speech recognition technology, the accuracy rate is up to 95%; the first use of VR+5G live broadcast The panoramic camera collects live images and transmits them to the media platform through the 5G network. The audience can see the subversive traditional panoramic Spring Festival Evening special program.
The use of various innovative technologies in the Spring Festival Evening allowed us to see the general trend of industry development and see the new changes brought by technology to the development of the industry. In fact, many of these technologies have already been applied in the printing and packaging industry, and have brought visible innovations to the industry. I believe that as these technologies continue to mature, printing and packaging will merge with them. Greater development.
Market development from the change of consumption data in the Spring Festival
After the reunification, Vientiane is updated. From the 500 billion yuan and 600 billion yuan consumed in the commodity market in the early Spring Festival to the first time this year, the growth of data has undoubtedly added the mission and responsibility of stimulating domestic demand for this traditional festival with affection and warmth.
Compared with the past, this year's Spring Festival consumption obviously has many new changes. As mentioned in the report, this year's Spring Festival, online consumption, customized consumption, experience consumption, smart consumption and other emerging consumer highlights.
Behind the rising consumption, it reflects the changes in people's living standards and consumption concepts. From the past, the public pays attention to the price is not expensive, and later the consumer pays attention to the quality, and nowadays, people are more rational and pay more attention to whether they are suitable for themselves. This also brings a certain direction to the development of the market. The positioning of future products and services may be adjusted according to the changes in this consumption pattern. At the same time, e-commerce and online consumption are still a major shopping channel for consumers, and entertainment consumption is also popular, and the consumption upgrade trend is obvious. In addition to dinner, all kinds of entertainment consumption has become a new hot spot for consumption, and there are also many purchases of Wenchuang products. Printing and packaging companies are in a timely manner to launch the Spring Festival series of products, which is believed to open a certain market.