Paper Chip: Opening the era of national security
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Paper is the most common thing. People usually use him to paint, write, print reports and so on. But in addition to these, what function does paper have? Have you ever thought that paper can also become intelligent and linked to product anti-counterfeiting and brand protection applications?
At the 13th card ticket exhibition in October this year, Zhaori Technology Company demonstrated its original paper chip application program: through the use of the internal structure information of ordinary paper, ordinary paper can be used for commodity anti-counterfeiting and brand protection.
Technical introduction
The paper chip is based on paper grain technology and is an application scheme of paper grain technology on the mobile phone end.
Paper grain is the unique texture distribution of the fibers inside the paper. It has unique characteristics that cannot be counterfeited and stable. When paper is produced, paper grain is formed. These characteristics of paper grain make it very suitable as a security material.
The paper grain technology uniquely identifies and identifies each ordinary paper by extracting and identifying the paper grain of the paper.
The core of the paper chip application program is to extract and identify the paper grain through the mobile phone, thereby identifying and identifying each ordinary paper. It enables ordinary consumers to conveniently and accurately identify the authenticity of goods.
Commodity security
When a consumer shop at a mall, or after authenticating a product, the product is authenticated. He simply opens the APP or WeChat applet on the smartphone and uses the optical technology of the camera to scan the product tag to know the authenticity of the product. information. Due to the "cannot be counterfeited" nature of the paper, the accuracy of the identification is 100%.
The paper chip solution is applied to common commodities, so that each product has a unique anti-counterfeiting mark. When consumers identify the authenticity of a product, the result is whether the “this item” is genuine, not a vague “batch” concept. The difference between the words improves the accuracy and effectiveness of the counterfeiting. Consumers, as self-interested individuals, usually only care about the authenticity of a "buy" or "coming soon" item that involves their own interests. The overall authentication result of a batch of goods usually lacks sufficient credibility and persuasive power.
The “zero additional cost” feature of the paper chip solution provides a lower cost commodity anti-counterfeiting solution for regular merchants, enabling ordinary printers to print anti-counterfeit labels that meet the requirements of brand merchants. Low cost of anti-counterfeiting, so many small and medium-sized businesses can also support
Reliable product anti-counterfeiting and brand protection programs.
The "can not be counterfeited" feature of paper chips allows consumers to accurately know whether the goods they purchase are "authentic" with ordinary smartphones, and solve the problem that traditional anti-counterfeiting technology can't solve: "The consumer can use the test." Fake means, usually unreliable; reliable means of verification, requiring professionals, professional equipment, and the inability to promote applications in the consumer community"
Brand protection
For valuable goods or luxury goods, such as luxury watches, clothing, handbags, jewelry and tobacco and alcohol, due to the high profits of such goods, these goods have become the hardest hit area for fraud. Different from the fake dilemma faced by ordinary genuine goods, the fake goods of precious genuine goods are not easy to be identified, some fakes have reached a level of chaos, and even the case that the enterprise-designated identification agency has been deceived by fake goods .
The paper chip solution can give each piece of valuable goods a unique paper-grain nameplate or paperprint certificate, and guarantee the uniqueness of each valuable item through the non-reproducible characteristics of the paper nameplate or certificate.